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Using your Personal Brandto Develop your Career
Laura-Jane Sarkodee@recruiting_edge
17th April 2013
Where do you want to be career wise this time next
year?
How about five years from now?
How about ten yearsfrom now?
How can we get there?
We need a career plan!
1. Define your personal brand
2. Create a marketing plan
3. Promote yourself
The Career Plan
Section 1:Define YOUR personal brand
What is a personal brand?
What others perceive
What others think
What others feel
RELAX….
…..because you already have a personal brand!
What do others PERCEIVE, THINK and FEEL about YOU?
What do YOU PERCEIVE, THINK and FEEL about others?
Current Personal Brand
vs
Desired Personal Brand
Why is it important?
• Job security
• War for talent
• Puts you in control
Quote:
“We must look upon ourselves as a company with our own
intellectual balance sheet and brand name. We need to invest
in ourselves and market ourselves. Rather than employment
security, funky people go for employability – constantly
updating their skills so that they are desirable to potential
employers all the time and at any time.”
Jonas Ridderstrate & Kjell Nordstrom – Funky Business
Take a minute to think about YOUR desired personal brand
Who are your audience?
What is their NEED?Tangible vs Emotional
Who are you being compared with?
What skills and strengths differentiate you?
What personality and character traits do you want
to display?
Create your personalbrand statement
Example:
“I help individuals and companies make the most of talent.I am a straight shooter who isn’t afraid to have tough conversations. My method marries the sublime to the systematic – allowing for creativity and change.”
Krista Daeda
Section 2:Your Personal Brand
Marketing Plan
Four Key Areas
Action Look
Sound Thoughts
Action
“Only by taking massively inspired action will your lucky
break magically appear.”
Ricard Krawczyk
Look
“Nothing succeeds like the appearance of success.”
Christopher Lasch
Sound
“It is not what you say that matters, but the manner in
which you say it.”
William Carlos
Thoughts
“As we think, so we become.”
Buddha
Section 3:Promote Yourself
Online promotion
Have you tried ‘googling’ yourself?
Also consider:• Google+
• YouTube
• 4Square
• Blogging
• Writing white papers
• Slideshare
Volunteer…don’t wait to be asked!
Seek out speaking opportunities
Work with colleges and universities
Ask for informational interviews
Finally….
Constantly review your plan and
adjust to meet your end
goals….you are in control!
“The more you work toward credibility and visibility
in your profession, the quicker you enter that inner
circle – in your development, in your company and
ultimately in your industry.”
Career Distinction - William Arruda and Kirsten Dixson
Thank You
Laura-Jane Sarkodee
@recruiting_edge
/TheRecruitingEdge
/Recruiting-Edge-Limited
