What Does ZMOT Mean for

Mobile?

What Does ZMOT Mean for Mobile?

The ZMOT approach to decision making is part of the consumer idealism of today: • A man taking a photo of a product on his droid in a store aisle • A woman scanning a QR code or UPC code with her iPhone during a potential purchase • Your spouse reading product reviews on a Blackberry before heading out to shop • Your sister searching for the hottest toys for your favorite niece or nephew on an iPad

If we don’t rethink the way we engage the savvy users, we lose mind and market share to competition

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Who uses Smartphones?

It’s not only teenagers: • 35-44 demo has nearly identical adoption as 18-24 • Trend is expected to continue to grow • 40% of Tablet & Smartphone owners use them while watching TV (Nielsen) • 17% of women / 21% of men looked up product information because of a TV commercial (Nielsen) • 79% of consumers use a smartphone to help with shopping (Google: ZMOT)

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Why is a Mobile Presence Important in Your Recruiting Process?

•  Mobile Websites •  Mobile Alerts •  Mobile Apps •  Mobile Ads in Recruiting

Apps

•  Text Messages •  QR Codes

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What is a Mobile Presence?

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What is a Mobile Presence? What is a Mobile Website?

A mobile website is a specifically optimized site, designed for use on a mobile device such as a tablet or smartphone. Mobile optimization allows for proper distribution of site content in the mobile browser without limiting user experience.

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What is a Mobile Presence? What are mobile alerts?

A mobile alert is a notification that is pushed to a mobile device by an internet service. This notification can provide notice to the device user of new content which may be displayed on their device.

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What is a Mobile Presence? What is a Mobile App?

A mobile app is a software application designed to be run on a mobile device such as a tablet or smartphone. These apps are sought out and installed by the user through distribution sources such as iTunes, Blackberry, or the Android Marketplace

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What is a Mobile Presence? What is a mobile ad?

A mobile ad is an unobtrusive advertisement placed within a relevant application or mobile site. This advertisement is clickable and links to additional web content.

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What is a Mobile Presence? What is text message marketing?

Text message marketing is an opt-in/opt-out technology that provides a service which pushes important information, which the user has requested, to their mobile device via text message.

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What is a Mobile Presence? What is a QR code and how is it used?

A QR code is a new type of barcode which contains digital information. When scanned with the camera of a digital device this barcode can tell the device to display specific content in the browser.

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What is a Mobile Presence?

Universal Orlando

Simon Malls – QR Code and Mobile Alerts

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Mobile is Now the Job Search Tool of Choice for Professionals

•  77% of job seekers are now using mobile job search tools

•  A big portion of the 77% say that mobile tools are more accessible then other tools

•  24% cite portability as the key reason for using mobile devices

•  17% don’t want to get caught doing job searches at work !

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Mobile Apps That Make Job Search Easy

Bump This could well be the strangest app. When you load bump into your smartphone, you can physically “bump” other phones equipped with the software to instantly exchange names, addresses, and phone numbers. The app is 100% encrypted end-to-end.

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Mobile Web Sites

Careerbuilder.com has both a mobile app and is optimized for the mobile web

Indeed.com is unique in that it searches online services and periodicals for available jobs

Beyond.com allows you to build a career path called your channel, and provides a notification service for new jobs

Simplyhired .com is unique in that it allows you to view job trends and compare salaries across positions

What Do Job Seekers Want to See in Mobile Recruiting?

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•  Ability to search for jobs •  Apply for jobs •  Receive job alerts (notifications of open positions

via text/email/notifications) •  Tracking of application status •  Share content with friends on Social Networks

(Twitter, Facebook, etc!) •  Calendar with career related events

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A Mobile Marketing Success Story

Features of the Hyatt Mobile App: •  View recruiting related videos •  Network with Hyatt recruiters via

Social Media •  Submit Resume/CV from app

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Mobile Recruiting is On the Rise

•  19% of job seekers use their mobile devices for career-related purposes in the ZMOT

•  50% said they could imagine doing it •  Only 7% of employers have a mobile version of

the career website •  Only 3% have a mobile app •  1 in 5 job seekers may not sound like a huge

deal, but clearly this number is growing fast

Mobilization of corporate and recruiting websites is critical as the mobile explosion continues.

Consider Features with Mobile Recruitment Technology

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•  Get a mobile site today for corporate & recruiting •  Purchase targeted mobile ads on mobile job boards. •  Play with QR codes at career events in ads •  Consider exploring an app that allows the creation/

sharing of resumes! Large Carriers •  Experiment with virtual business card distribution (Bump

and CardDock) •  Maintain the conversation with mobile alerts or push

notifications •  Consider mobile interviews with FaceTime or Skype At the end of the day, Fail Fast and go with what is

working.

For more information:

•  Contact Boost Media Entertainment –  Boostmedientertainment.com –  boost@boostmediaentertainment.com –  317.624.0300

•  107 S Pennsylvania St, Suite 101 Indianapolis, IN 46204