Using LinkedIn in Your Job Search

Using LinkedIn With Your Job Search

Marv [email protected]

June 2014

© Marv Goldstein, June 2014 2

WHAT IS LinkedIn? Electronic Rolodex

Social Network

LinkedIn is about leveraging your contacts and those of the people that you know


FIRST STEPS

Join LinkedIn www.LinkedIn.com Enter your personal profile Add a picture Enter your personal network Join groups Invite others to become your connections


INVENTORY YOUR PERSONAL NETWORK

Under “My Contacts”, “Discover your contacts” feature:

- LinkedIn will search your Yahoo, Gmail, and Outlook accounts

- Allows you to easily submit an invite


INVENTORY YOUR PERSONAL NETWORK

Family Close Friends (inner circle) Business Associates Trusted Acquaintances Groups (Professional Associations, etc.) Classmates Acquaintances


ADDING NEW CONNECTIONS Quality over Quantity Add a connection if you can answer

“yes” to the following questions Would you ask them for assistance? Would you contact a close associate on their

behalf? Are you okay being associated (linked) with

them? Will you remember them a year from now?


ADDING NEW CONNECTIONS

Important! Personalize the canned LinkedIn invitation Instead of a generic cold request: “ I'd like to add you to my professional network on LinkedIn. - Marv Goldstein, PMP”

Try a personalized request: “ Hi Dave: I hope you are doing well. I'd like to add you to my

professional network on LinkedIn. - Marv”


THE POWER OF LinkedIn

Your ConnectionsYour trusted friends and colleagues

338

Two degrees awayFriends of friends; each connected to one of your connections

102,200+

Three degrees awayReach these users through a friend and one of their friends

4,671,100+

Total users you can contact through an Introduction

4,773,700+

Marv’s Personal Network


CREATING A PUBLIC URL

www.LinkedIn.com/in/marvgoldstein

Go into Profile Edit Profile Create Public Profile URL Then, add this URL to your

business card

© Marv Goldstein, June 201410

NOTIFY YOUR NETWORK OF YOUR JOB SEARCH

Use “Share an Update” – it is next to your picture

Important! Sound upbeat and professional Instead of “I am looking for a job” Try “I am seeking new career opportunities”


WAYS OF USING LinkedIn

Identify connections at your target companies Example, you are targeting Company X and identify

John Smith as a good contact. Searching Company X, you see the following

How you’re connected

to John

You

Jill Jones

John Smith

John Smith

Manager, Services at Company X

Location: Washington D.C. Metro Area

Ask your contact, Jill, for an introduction to her contact, John


UNDERSTANDING A COMPANY Use Company Search Wealth of Information

Company description New hires and promotions Your Network AND College Alumni “Insightful Statistics”

Type in “Hilton Worldwide” as an example


ADVANCED JOB SEARCH Run search multiply times with different keywords

Even slightly different keywords will yield different results At the end of your search results, select “See more jobs from Simply Hired that fit these criteria”

Also, search on “Job Fair”, “Career Fair”, or “Open House” and enter your Zip Code to locate those events in your area

project manLocated in or near:United States1122335 mi (55 km)project manLocated in or near:United States1122335 mi (55 km)project manLocated in or near:United States1122335 mi (55 km)


LEARNING FROM OTHERS

Request informational interviews from connections in your career field Look at resumes of others with similar careers to improve your

resume See if you are using the correct terminology. Example, is it

analytics, statistics, or metrics? Learn from others on how they present themselves Think of your profile as an electronic resume

Important!: There is no spellcheck function in LinkedIn, so proofread. You may want to copy and paste your profile (by sections) into a Word document and then run the spellcheck function

Create An Inner Circle of Advisors Select from among your connections to fill

various roles: The Mentor – person you can learn from The Coach – encourages you during the job search The Industry Insider – knowledge of a targeted industry The Trendsetter – keeps you informed of current trends

(social media, hot jobs, emerging companies, etc.) The Connector – knows people from various groups (as

opposed to knowing many in a limited number of groups) The Realist – provides a pragmatic voice



THE HIDDEN JOB MARKET ON LinkedIn Jobs are announced in LinkedIn Groups Look in the “Job Discussions” and “Jobs” categories For example

PM Community Group Latest: Discussions (38) • Jobs (37) • Members (100) • Comments

(18)

Jobs (37) Product Manager Hollander, a Solera company - Greater

Minneapolis-St. Paul Area

Implementation Consultant - Client-Facing Audatex - a Solera company - Hartford, Connecticut Area

Field Service Engineer - Midwest Territory Merck Group - Chicago, US-IL


SEE WHERE THERE IS INTEREST IN YOU

Who has viewed my profile? - Your profile has been viewed by 6 people in

the last 2 weeks. - In the last week, you've appeared in search

results 44 times. - See who has viewed your profile

• Look at who is viewing your LinkedIn profile• Very telling if you had submitted a resume to a company now viewing your profile• Who has viewed my profile? feature located on right side of Home Page


WHO HAS VIEWED MY PROFILE?

Your profile has been viewed by 6 people in the last 7 days, including:

Administrator at Vanguard Someone in the Executive Leadership function at Retailing Association Mike Jones Title: Consultant at Company A Demographic Info: Bloomington, Indiana | Market Research In Common: 2 shared groups Sherry Doe Title: Web Research Analyst at Company B Demographic Info: Alexandria, VA | Marketing and Advertising Barry Smith Title: VP Sales at Company C

Washington D.C. Metro Area | Telecommunications 23 shared connections

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JOB SEARCH ENGINES

Job Search Engines www.indeed.com The Center for Association Leadershiphttp://www.asaecenter.org/Career/careerhq.cfm?navItemNumber=51731 LinkedIn Your profession-specific industry/association * Set up search alerts

Remember Companies + LinkedIn = Strategic Connections Hiring Staff (interviewing manager)+ LinkedIn = Critical Insights

JOB SEARCH SKILL: LISTENING

To be effective with your job search and when interviewing

Don’t rush to judgment (no creating stories in your mind)

Ask questions Interpret verbal and nonverbal messages Focus on what is being said Look to learn (no “yes but…” to suggestions) Focus on the meaning behind the words


JOB SEARCH SKILL: READING THE JOB ANNOUNCEMENT

Resumes often read by machine or clerks They are looking for SPECIFIC keywords MUST adopt their jargon

“Social Media”, is not Facebook, Twitter, etc. They are looking for the word “Social Media” They will not interpret

Make changes to resume with jargon and save as Company 1, Company 2, etc.



CONCLUSION

LinkedIn is only one of many tools Free (don’t see a need to purchase

the fee service) Easy to use Powerful Promotes both computer AND face-

to-face job search


TODAY’S CAREER SEARCH ACTIVITY

Join LinkedIn Today!


THANK YOU