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For Beginners/Entry- Level Positions Optimize Your Account

Tips to Optimize Your LinkedIn Account for Beginners

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Page 1: Tips to Optimize Your LinkedIn Account for Beginners

For Beginners/Entry-Level Positions

Tips to Optimize Your

                   Account

Page 2: Tips to Optimize Your LinkedIn Account for Beginners

Keep it PROFESSIONAL!

Your = online resume

• No family updates• No pet stories (unless your business is pets)• No vacation photos• Only material related to your career is relevant

Page 3: Tips to Optimize Your LinkedIn Account for Beginners

Use a Professional Photo

• Do not crop group or family photos• Simple background• Professional outfit• Show your face in a good composition• No blurry photos• Update regularly

Page 4: Tips to Optimize Your LinkedIn Account for Beginners

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Complete your profile as much as possible• Experience• Skills and Endorsement• Certifications• Education• Languages• Volunteer• Organization• etc

Page 5: Tips to Optimize Your LinkedIn Account for Beginners

Create Your Vanity URL

Hover the mouse next to your URL. Click the flower icon.That will lead you to the page shown below.

Once you’re on this page, click the pen icon.You can change your vanity URLon the next page.

https://www.linkedin.com/in/yourname

Page 6: Tips to Optimize Your LinkedIn Account for Beginners

Use Keywords In Your Headlines

• The profession that you’re interested in• What you want recruiters, hiring managers, and

future co-workers to know about you• Discuss some things you’re excited about that

relate to your profession

Page 7: Tips to Optimize Your LinkedIn Account for Beginners

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Add a SummaryBe creative and describe who you are and what you

are passionate about!• Include a few personal details that display your

character• Highlight your key accomplishments

Page 8: Tips to Optimize Your LinkedIn Account for Beginners

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Keywords, Keywords, Keywords!

Keywords that represent your interest help to make your account easily searchable.

Example of keywords:• Biotechnology Technician• Research Technician• QA Technician• Laboratory Technician• Laboratory Assistant• Microbiology Technician• Cell Mammalian Culture• Cell Cloning• GMP,etc

Page 9: Tips to Optimize Your LinkedIn Account for Beginners

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Include a Project• These can be projects you’ve done in your

courses, especially if you don’t have a job yet• If a volunteer project is related to your industry,

you may also include it.

Page 10: Tips to Optimize Your LinkedIn Account for Beginners

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Obtain Recommendations

• From well-done projects, especially your work, internships, co-ops, etc.

• Verbally request recommendations, or email the person immediately after the project is completed

Page 11: Tips to Optimize Your LinkedIn Account for Beginners

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Get At Least 50 Connections

• The best connections are people related to your industry!

• Fellow students• Recruiters from your industry• Any others you may find relevant

Page 12: Tips to Optimize Your LinkedIn Account for Beginners

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Good Luck!