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  • CONTENT Page no. Certificate from the Organization / Corporate Guide Certificate from the Faculty GuideAcknowledgement...02 Executive Summary..........................................................03Chapter 1..04 Company Profile Overview...05 History...07 Competitors.......09 Strength/Opportunity & weakness/Threats...10 Different Products.....11 Awards & Recognitions by SBI........12Chapter 2..14 Introduction to Advance Product....15 SBI Advance Product.....16 Statement the Problem...25 Research objectives....26 Significance and scope...27Chapter 3.28 Research methodologyChapter 4 ...31 Analysis of dataChapter 5....39 Findings40 Suggestion & Recommendation..... 41 Conclusion43Annexure (Questionnaire).44Bibliography....47 1
  • Acknowledgement It is my proud privilege to release the feelings of my gratitude to severalpersons who helped me directly or indirectly to conduct this project work. I express myheart full indebtness and owe a deep sense of gratitude to my teacher and my faculty guideProf. Deepak Tondon, Professor, IILM Institute For Higher Education, Gurgaon, and to mycorporate guide Mr. Achutananda Parida AGM, SBI, Main Branch Bhubaneswar, Mr.Deepankar Sahoo & Miss. Sanghamitra Tripathy CRE, Personal Banking, SBI, MainBranch, Bhubaneswar, for their sincere guidance and inspiration in completing this project. I am extremely thankful to the Director, Dean, Chairman and faculties of theIILM Institute for Higher Education for their coordination and cooperation and thankful toProf. Deepak Tandon for his kind guidance and encouragement. I am also extremely thankful to all those persons who have positively helped meand customers who responded my questionnaire, around whom the whole project cyclerevolves. I also thank all my friends who have more or less contributed to the preparationof this project report. I will be always indebted to them. Thanking You 2
  • Executive SummaryIn the growing global competition, the productivity of any business concern depends uponthe behavioral aspect of consumers. This topic deals with the customers perceptiontowards other Advance Product from SBI credit cards at Bhubaneswar. This project reportcontains 5 different chapters. The report begins with the introduction to company, its area ofoperation, its organization structure, its achievements, etc.The second chapter is the introduction to the Advance Product which gives a brief idearegarding ADVANCE PRODUCT of SBI MAIN BRANCH, BBSR where the project isundertaken. It also contains the objectives and limitations of the project.The third chapter, methodology adopted in preparing this report is mentioned. It covers thesample procedure, types of data used and the data collection method.The fourth chapter comprehensive coverage of forecasting concepts and techniques whichshows the analysis of data through tabulation, computation and graphical representationof data collected from survey.The fifth chapter deals with the findings, suggestion & conclusion part which is very muchimportant after analysis is made.As we know that only analysis and conclusion is not the end of a research, so in the sixthchapter the recommendation part is covered which are made after a depth study of theanalysis part of thesis.In each of the five chapters as described above, every chapter has been scheduled in amanner so as to enable the reader to appreciate the contents easily. The report issupported by figures and data wherever necessary with a view to assist the reader indeveloping a clear cut understanding of the topic.I hope this report will be extremely useful for those it is meant. Constructive and healthysuggestions for improvements of the report will be great fully appreciated. Chinmaya Parija 3
  • Company Profile Overview History Competitors Strength/Opportunity & Weakness/Threats Different Products Awards & Recognitions by SBI 4
  • OVERVIEWState Bank of India is the largest and one of the oldest commercial bank in India, in existencefor more than 200 years. The bank provides a full range of corporate, commercial and retailbanking services in India. Indian central bank namely Reserve Bank of India (RBI) is the majorshare holder of the bank with 59.7% stake. The bank is capitalized to the extent of Rs.646bnwith the public holding (other than promoters) at 40.3%. SBI has the largest branch and ATMnetwork spread across every corner of India. The bank has a branch network of over 14,000branches (including subsidiaries). Apart from Indian network it also has a network of 73overseas offices in 30 countries in all time zones, correspondent relationship with 520International banks in 123 countries. In recent past, SBI has acquired banks in Mauritius, Kenyaand Indonesia. The bank had total staff strength of 198,774 as on 31st March, 2006. Of this,29.51% are officers, 45.19% clerical staff and the remaining 25.30% were sub-staff. The bank islisted on the Bombay Stock Exchange, National Stock Exchange, Kolkata Stock Exchange,Chennai Stock Exchange and Ahmedabad Stock Exchange while its GDRs are listed on theLondon Stock Exchange. SBI group accounts for around 25% of the total business of thebanking industry while it accounts for 35% of the total foreign exchange in India. With this typeof strong base, SBI has displayed a continued performance in the last few years in scaling upits efficiency levels. Net Interest Income of the bank has witnessed a CAGR of 13.3% during thelast five years. During the same period, net interest margin (NIM) of the bank has gone up fromas low as 2.9% in FY02 to 3.40% in FY06 and currently is at 3.32%.ManagementThe bank has 14 directors on the Board and is responsible for the management of theBanks business. The board in addition to monitoring corporate performance also carries outfunctions such as approving the business plan, reviewing and approving the annual budgetsand borrowing limits and fixing exposure limits. Mr. O. P. Bhatt is the Chairman of the bank. Thefive-year term of Mr. Bhatt will expire in March 2011. Prior to this appointment, Mr. Bhatt wasManaging Director at State Bank of Travancore. Mr. Bhatt has more than 30 years ofexperience in the Indian banking industry and is seen as futuristic leader in his approachtowards technology and customer service. Mr. Bhatt has had the best of foreign exposure inSBI. We believe that the appointment of Mr. Bhatt would be a key to SBIs future growthmomentum. Mr. T S Bhattacharya is the Managing Director of the bank and known for his vastexperience in the banking industry. Recently, the senior management of the bank has beenbroadened considerably. The positions of CFO and the head of treasury have been segregated,and new heads for rural banking and for corporate development and new business bankinghave been appointed. The managements thrust on growth of the bank in terms of network andsize would also ensure encouraging prospects in time to come. 5
  • Shareholding & Liquidity (Till 30th Sept. 2007)Reserve Bank of India is the largest shareholder in the bank with 59.7% stake followed byoverseas investors including GDRs with 19.78% stake as on September 06. Indian financialinstitutions held 12.3% while Indian public held just 8.2% of the stock. RBI is the monetaryauthority and having majority shareholding reflects conflict of interest. Now the government isrectifying the above error by transferring RBIs holding to itself. Post this, SBI will have a furtherheadroom to dilute the GOIs stake from 59.7% to 51.0%, which will further improve its CARand Tier I ratio.Key Areas of OperationsThe business operations of SBI can be broadly classified into the key income generating areassuch as National Banking, International Banking, Corporate Banking, & Treasury operations. 6
  • HISTORYThe origin of the State Bank of India goes back to the first decade of the nineteenth centurywith the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later thebank received its charter and was re-designed as the Bank of Bengal (2 January 1809). Aunique institution, it was the first joint-stock bank of British India sponsored by the Governmentof Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followedthe Bank of Bengal. These three banks remained at the apex of modern banking in India tilltheir amalgamation as the Imperial Bank of India on 27 January 1921.Primarily Anglo-Indian creations, the three presidency banks came into existence either as aresult of the compulsions of imperial finance or by the felt needs of local European commerceand were not imposed from outside in