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Surranna Sandy President – Surcorp Group Founder - Resume Solutions Certified Expert Resume Writer Certified Employment Interview Professional Certified Web Portfolio Practitioner Certified Job & Career Transition Coach Certified Job & Career Development Coach Certified Resume Specialist – Information Technology © 2011 Surcorp Group of Companies www.SurcorpGroup.com 1 Leveraging the ‘Social’ in Social Networking to Advance Your Career

Social networking for career success

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Page 1: Social networking for career success

Surranna Sandy

President – Surcorp GroupFounder - Resume Solutions

Certified Expert Resume Writer Certified Employment Interview Professional

Certified Web Portfolio Practitioner Certified Job & Career Transition Coach

Certified Job & Career Development Coach Certified Resume Specialist – Information Technology

© 2011 Surcorp Group of Companies

www.SurcorpGroup.com 1

Leveraging the ‘Social’ in Social Networking to Advance Your Career

Page 2: Social networking for career success

Social networks to advance your career - how to use LinkedIn, Visualcv, WhyHire, Ecademy,Twitter, Plaxo and Facebook to identify career opportunities.

Profile management and maximization – how to put your best face forward in your network profiles

Information Transparency & the Internet WayBack Machine – how to make sure your blog posts, comments, articles, and photos don’t come back to haunt your career for years and years.

Friend segmentation and information safeguarding – how to separate out what your spouse, the boss, and your friends can see on your Facebook profile.

Bonus social career resources – sites for job search, resume management, salaries, and more.

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Session Agenda

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Social Networking for a Work-Search Campaign

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The best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know.

With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.

Social sites help you in your job search. Some of these sites allow you to craft a resume, while others are networking platforms that contain job listings.

By signing up for multiple sites, you increase your chances of getting a job and decrease the amount of time you’ll spend searching for a new one.

Social sites can be combined with other sites to be more impactful. Support these sites with either a traditional website or blog, so that you have more to present to employers, in addition to your profile.

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Why Social Networking?

Your Network = Your Success ► Networking is a life practice that affects:

Getting a Job Pay and Promotion Influence and effectiveness Venture Capital & Financing Organizational learning and doing

Word of Mouth marketing Strategic alliances Financial stability Democracy Global reach

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Do I really need this? Professional branding is important for

anyone who is job searching or building their career.

It's important to create a personal brand that portrays you in a professional light.

Employers and contacts need a positive impression of you as a high-caliber individual who would be an asset to their organization.

Job seekers need to have a professional online presence that can easily be found by hiring managers, recruiters, and career contacts.

Establishing a personal brand allows you to differentiate and position yourself from the competition and claim your job.

Tips to get Started: Check Your Brand: Google your name

and see what shows up. Does this reflect how you want the world to see you? Do you even show up??

Keep Your Personal Life Private: make sure that it's only available to the people you want to see it. Be careful what you write on your blog, or other people's blogs or social networking pages.

Build Your Brand: proactively put together your online presence by signing up for a variety of social and professional networking sites. This will also bump the not-so-good stuff down the list in Google.

Keep Active & Consistent: make sure all your profiles and sites send the same message. Make a habit of regularly updating, posting and submitting new content to keep your brand fresh!www.SurcorpGroup.com 5

Launch your Personal Brand

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Social Networking Tools for Professionals

create your own profile and your “pulse stream,” which is made up of your presence on other social media sites. Allows you to create an address book to keep all your contacts organized and within reach.

platform for networking with employers who are offering jobs, while you’re searching. You can upload your resume, embed your video resume, showcase links to your site, your picture and tag your skills.

tries to pair you up with a job that best fits you. Their “Mutual Suitability SystemTM” that enables them to match your wants and needs to those of employers to find the best relationship.

prime source for professional networking. You have your own online profile, can join business networking groups based around your expertise and exchange messages with members privately.

Allows you to create a personal website that is integrated with social media sites, can host your resume, blog and career tools. Offers access to online learning material.

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Linked In is a professional “social networking” site

Linked In is an online network of more than 100 million experienced professionals from around the world, representing 150 industries.

12.5% are senior management

It is free to join. After you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners.

You can add more connections by inviting trusted contacts to join Linked In and connect to you

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Linked In Statistics

Stay informed about your contacts and industry

Find the people & knowledge you need to achieve your goals

Control your professional identity online

LinkedIn will help you to:

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Add connections to increase visibility and request introductions.

Use Advanced Search to find people with similar expertise, jobs, and companies.

Get to know companies and interviewers by searching for them.

Be thorough -- think of this as your online résumé, with even more added detail so as to cross-reference with other users

Join groups to network with like individuals, and further build your

brand.

Take part in Q&As to attain expert badge status in a topic area.

Search for jobs and use your connects to get a virtual “foot in the door”

Upload SlideShare.net presentations that show your expertise.

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Maximizing LinkedIn for Your Career

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Profile Components: Title Bar

The LinkedIn Title Bar showcases your:• Name• Professional designations• Brief professional headline• Geographic location• Industry / Sector

Optimize it!!

• Use the first and last name that is most searchable

• Add ALL your designations• Include keywords in your headline• Choose your industry strategically

Consider adding a photo, but make sure it is professional and you are easily recognizable

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Profile Components: SnapshotIncludes:• Current Employment

• Work history

• Education

• LinkedIn stats

• Online links

• Social Media links

• Public profile link

Optimize it!!• Strategically select

employment experience & roles

• Include ALL education & training

• Increase connections & recommendations

• Get a vanity URL

Boost your online brand equity: create a personal website, publish a blog and post on Twitter – feature your social media links on LinkedIn!

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Profile Components: SummaryIncludes:• Text based space best

used for a professional biography, career summary or explanation of who you are, what you do and what you’re seeking

• Allows for a 2000 character (spaces included!) description

Optimize it!!

• Don’t be shy, use all the space available to tell a compelling story of your career

• Use industry keywords and highlight successes

LinkedIn doesn’t allow text formatting. Use Caps Lock, text symbols and paragraph spacing to add visual interest.

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Includes: Text based space best used

for a high impact list of professional strengths

Allows 500 characters (spaces included!)

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Profile Components: Specialties

Optimize it!! Research and integrate powerful,

industry keywords & competencies Ensure that skills encompass the

scope of ability and maintain your professional stature

Create a balance between technical/hard skills and personal attributes/soft skills

Showcase a diversity of Specialties but maintain a targeted focus – don’t be a “jack-of-all-trades”

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Profile Components: ExperienceIncludes:

• Position title• Company name• Length of employment

• Professional contributions

Optimize it!!

• Strategically select

jobs that add value

• Feature accomplishments

• Integrate industry keywords

Be accurate and maintain confidentiality, your profile is visible to a broad network

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Includes:

Name of academic institution

Type of studies undertaken: degree, diploma, certificate, etc.

Subject studied

Date attending

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Profile Components: Education

Optimize it!!

Add ALL education and professional development to substantiate your qualifications

Ensure academic institution names are correctly entered for LinkedIn tags

Enhance your Education by including Activities & Societies and Additional Notes, such as awards, special projects, publications, etc.

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Includes:

Unlimited access to online groups, professional discussion forums and information sharing links

Opportunity to start your own group & recruit members

Wealth of information in your current or targeted sector

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Profile Components: Groups

Optimize it!! Identify and join Groups related to your interests Participate actively in Group discussions by

answering and posting questions

Use Group Directory to find relevant Groups .

Expand your network by connecting with members of your Groups!

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Tips for finding jobs with LinkedIn:

UPDATE YOUR PROFILEA complete, updated profile helps recruiters find you with opportunities.

Edit your profile!

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Getting the MOST out of LinkedIn

GROW YOUR NETWORKYour chances of getting any job are much better when you know someone at the company. Add connections!

GET RECOMMENDATIONSYour profile represents you so make sure you put your best foot forward. Request recommendations!

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Includes:

A selection of options from LinkedIn that indicate your reasons for seeking connections

Alerts viewers of your profile if you are likely to accept invitations

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Profile Components: Contact Settings

Optimize it!! Choose a wide variety of contact

settings to encourage other LinkedIn users to connect with you

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Expanding your Job Search:

LinkedIn is partnered with “Simply Hired” (search engine)

LinkedIn may have unique opportunities that are not posted elsewhere online!

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Getting the MOST out of LinkedIn

Optimize it!!

Use Advanced Search to refine your criteria and look for jobs by keyword, location, industry, etc.

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Leverage your connections for the inside contact to find the hiring manager / decision-maker to improve your chances of success

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Getting the MOST out of LinkedIn

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Featured Applications

Linked In Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective and social.

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Linked In: Applications

Add Applications that allow to both share information (WordPress – blog) and gather data (Polls) from your network of contacts.

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Word Press

Reading List by Amazon

Huddle Workspaces

Polls

Box.net Files

Blog Link

Slide Share Presentations

Google Presentations

Company Buzz

My Travel

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Linked In: Featured Applications

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More than 400 million active users, mostly social, some business

Facebook is the 4th most trafficked website in the world

Facebook is most the trafficked social media site in the world (surpassed MySpace)

About 50% “out of college”

#1 site for people ages 17-25, 50% of them visit daily

25-35 yr olds are fastest growing audience

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The Ultimate Social Network

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Establish a profile that is discreet and professional, and does not contain any inappropriate or overly personal information, photos, videos that may compromise your reputation.

Include a friendly Profile Picture of yourself that is casual and appropriate.

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How Professionals Should Use Facebook

Add connections, including family, friends, former classmates and colleagues. Always consider how certain connections affect your professional image.

Consider abstaining from adding current colleagues and supervisors in order to maintain your professional distance, especially if you use Facebook as a highly personal network.

Stringently manage your Privacy Settings!!

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• Segment personal and professional networks; prospective employers should not be able to see inappropriate personal groups, photos, or posts.

• Search for professionals by name or search for companies.

• Network with friends, family and business colleagues.

• Join/start groups for networking with like individuals and sharing expertise.

• Announce events or programs to your network or globally.

• Upload videos, photos and slideshare presentations.

• Consulting? Create a company page.

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Maximizing Facebook for Your Career

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• Segment personal and professional networks; prospective employers should not be able to see inappropriate personal groups, photos, or posts.

• Search for professionals by name or search for companies.

• Network with friends, family and business colleagues.

• Join/start groups for networking with like individuals and sharing expertise.

• Announce events or programs to your network or globally.

• Upload videos, photos and slideshare presentations.

• Consulting? Create a company page.

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Maximizing Facebook for Your Career

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• Segment personal and professional networks; prospective employers should not be able to see inappropriate personal groups, photos, or posts.

• Search for professionals by name or search for companies.

• Network with friends, family and business colleagues.

• Join/start groups for networking with like individuals and sharing expertise.

• Announce events or programs to your network or globally.

• Upload videos, photos and slideshare presentations.

• Consulting? Create a company page.

www.SurcorpGroup.com 26

Maximizing Facebook for Your Career

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• Follow others and post informative tweets to create an ever-growing audience.

• Establish a powerful micro-bio to express who you are to your audience. • Perform topic searches and be found by others performing topic searches.• Create a network -- find and follow experts/people without gaining

permission first. • See who those you follow / who follow you are following for more relevant

connections.

• Tweetlater.com – schedule tweets and search all posts by keyword to find topics.

• Tweetdeck.com – set up a desktop version for monitoring / participating.

• Twemes.com – follow hashtag (#) posts or posts grouped by topic. • Tweepsearch.com – search user profiles to find recruiters in your field.• Justtweetit.com – get listed in a database. • Twitter search – http://search.twitter.com. • Twist http://twist.flaptor.com – view and follow popular discussion

trends on Twitter.

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Maximizing Facebook for Your Career

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Search for actual salaries (and jobs) - http://resumesolutions.ca/careeradvice.htm

Job Search Engine for Twitter: TwitterJobSearch - http://www.twitterjobsearch.com/.   Create a social network for your area of expertise (or join an existing one): Ning -

ww.ning.com.

Rising in popularity, social network similar to LinkedIn: Xing - www.xing.com. 

Create a social media resume: VisualCV – www.visualcv.com. Also, www.gigtide.com and www.emurse.com.

Find people by name in a job search: Wink People Search - www.wink.com.

100 places online to find jobs (categorized by field): http://mashable.com/2008/12/16/find-jobs/.

Take your PowerPoint presentations viral (more proof of expertise): Slideshare - www.SlideShare.net.

Learn about creative commons licenses for ebooks and PowerPoints - http://creativecommons.org/.

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The Conversation Prism

• As you can see, there is no shortage of social networking and media sharing website and applications. Join in!

• New applications are being created and popping up online everyday!

• Click around and sign up with the aps that work best for your e-communication and sharing style!

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Questions