Personal brandingSocial Media Breakfast

Frédéric Harper@fharper | outofcomfortzone.net

• Technical Evangelist & Open guy

at MS

• Professional speaker & blogger

• Always wear jeans with cool t-

shirts

• HTML5 & social media enthusiast

• Geek & French guy

Me, myself, and I

It’s critical for mostly everybody

Personal branding is, for some

people, a description of the process

whereby people and their careers are

marked as brands.

http://en.wikipedia.org/wiki/Personal_branding

Personal branding

Personal Branding is YOU

Personal Branding is YOU

Personal Branding is WHO YOU ARE

What you know

What you do/did

Who you know

What you look like

…

Who you are

1. Who

2. What

3. How

Build your Personal brand

1. Who: Be authentic

2. What: Define your brand

3. How: Create & do stuff

4. The secret ingredient: Expose

what you are doing, who you are

Build your Personal brand

Be authentic

1. Who am I?

2. Who I want to be?

3. Whichever your brand, be

yourself

4. Passion…

Be authentic

Define your brand

1. Who am I?

2. Who I want to be?

3. How I want people to define me?

4. What are my goals?

Define your brand

Create & do stuff

1. Do what you love!

2. Start a blog.

3. Speak about your passion at

conferences

4. Create a user group, association…

5. Network

Create & do stuff

Expose what you are doing, who you are

1. Start a blog!

2. Update your LinkedIn profile

3. Create a Facebook page

4. Tweets, tweets, and tweets… *

Expose what you are doing, who you are

Personal branding is how people see perceive you…

Books

The FlinchJulien Smith

Questions

Frédéric Harperhttp://outofcomfortzone.net