SHARON MOORE

Marketing Specialist with a Passion for Social Media, Public Relations, and Hospitality

Marketing is a constantly changing environment.

As a professional in the marketing world, I know

how important it is to be creative, innovative, and

open to new ideas. Utilizing marketing techniques

with social media platforms, I assist clients in

increasing their traffic while lowering their costs.

This portfolio illustrates many of the projects that I

have worked on, which include:

Projects I have Coordinated

Media Outlets I have

worked with

Social Media Experience

Blog Posts I have Written

Press Releases I have

Written

Recommendation's

In This Portfolio: Organizations

PUBLIC RELATIONS

SeaWorld Orlando

Maintaining Overall Media

Coverage for SeaWorld Orlando

Maintaining the Press Release

Distribution Blog

Creating and Maintaining a Blog

Calendar for InsideSeaWorld.com

and InsideConservation.com

Drafting and Publishing Blog Posts

for InsideSeaWorld.com and

InsideConservation.com

Drafting and Distribution Press

Releases to the Media

Escorting Media Through

SeaWorld, Aquatica, SeaWorld’s

WaterPark, and Discovery Cove

Maintaining and Updating

SeaWorld Media Contact List

Assisting with SeaWorld Social

Media, Including Facebook,

Twitter, Pinterest, and Instagram.

Distributing Press Materials to

Media Outlets as Needed

As the Public Relations Intern for SeaWorld Orlando, I have had the opportunity to

gain experience through working with different departments on a variety of projects,

which include:

PUBLIC RELATIONS

SeaWorld Orlando - Antarctica: Empire of the Penguin

A ntarctica: Empire of the Penguin is the

largest expansion in SeaWorld’s history

and includes the all-new attraction, restaurant,

and merchandise locations. As a member of the

public relations team, I helped generate

excitement for this attraction by organizing two

major media events: construction tours of

Antarctica and pre-opening media previews.

Representatives in attendance included local

and national television stations, local and

national newspapers, and key bloggers. Since

the grand opening, I continue to host media at

Antarctica through tours and events.

Antarctica: Empire of the Penguin

Construction Tour

Media Attended: 50 Outlets

Total Viewership: 24,066,635

Antarctica: Empire of the Penguin

Media Day

Media Attended: 120 Outlets

Total Viewership: 160,972,095

Antarctica: Empire of the

Penguin Media Tours

PUBLIC RELATIONS

SeaWorld Orlando—Events

When the sun goes down at SeaWorld Orlando, a whole new world is revealed! To

kick-off Summer Nights at SeaWorld, I coordinated an event for our local bloggers

who focus on family and theme parks. These bloggers experienced all the unique

offerings that Summer Nights has to offer, including: Sea Lions Tonite, Shamu Rocks,

and the all-new Antarctica: Empire of the Penguin.

Number of Outlets Attended: 29

Total Viewership: 250,000+

Antarctica/ Summer Nights Kick-Off Event

PUBLIC RELATIONS

SeaWorld Orlando—Media Outlets I Have Worked With:

Circulation: 7,000 Viewership: 82,792

Revenue: $32,047

Unique Monthly

Visitors: 54,938

WESH 2 News

WFTS—Action News

WOFL—My Fox Orlando

Examiner.com

USA Today—Sarah and

Leah Sekulka

Orlando Attractions

Magazine

Tampa Bay Times

The Orlando Sentinel

MiceChat.com

Theme Park Insider

Central Florida Top 5

Behind the Thrills

The Disney Blog

Orlando Informer

Theme Park Review

Thrill Geek

AllEars,net

InsidetheMagic.net

The Mom Maven

Dr. Mommy

My Sentiments ExactLee

Double Duty Mommy

The Mom Buzz

Not Your Typical Mommy

Miami Mommy Savings

Zannaland.com

The Central Florida

Future

SOCIAL MEDIA

SeaWorld Orlando

A s a member of the

SeaWorld Orlando

public relations team, I have

the opportunity to strategize

and implement ideas on

several of our social media

pages, including Facebook,

Twitter, and Instagram. During

one week in particular, my

posts contributed to one of the

largest increases in social

media activity for the Facebook

pages of SeaWorld Orlando,

Discovery Cove, and Aquatica,

SeaWorld’s Waterpark.

BLOG POSTS

SeaWorld Orlando

Hidden Secrets at SeaWorld Orlando’s Antarctica: Empire of the Penguin

In 1959, 12 countries signed the Antarctic Treaty, which preserved the continent of Antarctica for peaceful purposes only. Since 1959, the number of countries that have signed the treaty has grown to 50. With so many countries a part of this beautiful continent, the cuisine that can be found there is quite diverse. This diversity

inspired the menu for Expedition Café, our new, marketplace style restaurant in Antarctica: Empire of the Penguin. Here is a sneak peek at some of the delicious food that you will find on your expedition:

The American station features: Southern fried or savory

baked chicken and your choice of mashed potatoes and gravy, baked macaroni and cheese, french fries, corn on the cob, and biscuits. The Asian station includes popular Asian cuisine such as: pepper steak, orange chicken, gluten free teriyaki

chicken, shrimp lo mein, rice and, of course, a fortune cookie that feature customized fortunes at Antarctica! The Italian station is filled with hearty pasta dishes, such as: spaghetti and meatballs, italian sausage sandwich platter and garden lasagna. And for our junior explorers, each station features a customizable Shamu kids meal for just $5.99! Antarctica: Empire of the Penguin – opening this Friday! – will transport you into a rarely seen, icy world. You’ll feel the majestic grandeur of the South Pole and see it through the eyes of a hero penguin named Puck on an exhilarating, first-of-its-kind family ride. You’ll explore a massive penguin colony in an expanse that envelops you in cool extremes, both above and below the penguins’ icy world. It’s a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando, officially opening on May 24.

A Sampling of the Amazing Food from Antarctica: Empire of the Penguin

“… diversity

inspired the

menu for

Expedition Café

For those who have already experienced Antarctica: Empire of

the Penguin, did you know that there are hidden elements

throughout this all-new attrac-

tion? For example, this hid-

den Shamu is etched into the

10 to 50-foot glaciers, but do

you know where? Even to a

skillful eye, this killer whale is

tough to uncover. Were you

able to find it? SPOILER

ALERT: stop reading if you

want to find it on your own.

And read on if you want to find out where.

The secret Shamu is hidden behind South Pole Beverages in

the plaza area of Antarctica: Empire of the Penguin shown

below! If you already knew that, then you have a really sharp

eye!

This is not the only hidden

gem inside of Antarcti-

ca: Empire of the Penguin.

You can also find a king

penguin carved into the

rockwork somewhere at

Antarctica: Empire of The

Penguin. The next time

you’re at Antarctica see if you can spot it. Stay tuned to

the SeaWorld Orlando Facebook page for more Penguin Puz-

zlers and to find out the location of the hidden king pen-

guin.

Antarctica: Empire of the

Penguin – Now Open –

will transport you into a

rarely seen, icy world.

You’ll feel the majestic

grandeur of the South

Pole and see it through

the eyes of a hero pen-

guin named Puck on a first-of-its-kind family ride. You’ll ex-

plore a massive penguin colony in an expanse that envelops

you in cool extremes, both above and below the penguins’ icy

world. It’s a must-see, one-of-a-kind theme park experience

only at SeaWorld in Orlando.

BLOG POSTS

SeaWorld Orlando

Summer Nights at SeaWorld Orlando Starts This Weekend

Did you know that penguins can now fly? It’s true, with the introduction of Penguin One—a Boeing 737-700 featuring images of one of our most iconic and beloved animals, pen-guins! Earlier this morning, we marked our 25-year partnership with Southwest Air-lines by revealing this new aircraft at a cere-

mony at Orlando International Airport (MCO). In attendance were real penguins,

Southwest and SeaWorld Employees,

community members, and executives,

including Southwest Airlines Chair-

man, President, and CEO Gary Kelly,

and SeaWorld Parks & Entertainment

President and CEO, Jim Atchison.

The featured penguin species seen

on the aircraft is a gentoo, one of the species found at SeaWorld

Orlando’s all-new attraction, Antarctica:

Empire of the Penguin™. The attrac-

tion includes a first-of-its-kind family

ride that transports guests into the

penguins’ icy world, all seen through

the eyes of very special penguin Puck

– also a gentoo penguin!

This morning’s ceremony celebrated

the spirit of SeaWorld’s penguins in full

“Tuxedo” theme, as attendees waved

black-and-white pom poms, enjoyed

black-and-white-themed snacks, and

cheered as Pete and Penny Penguin, a

pair of Magallenic penguins, christened

the aircraft along with both companies

CEOs.

The plane, filled with Southwest and

SeaWorld Employees, will also make

stops in two other SeaWorld cities later

today, San Antonio and San Diego.

In celebration of Penguin One, for three days only, Customers will re-ceive a special offer when they book a

flight, hotel, and theme park vacation package for three or more nights to select SeaWorld Parks in Orlando, San Diego, or San Anto-nio. Customers will save up to $100 per hotel reservation ($20 per night) when using promotion code 72HRSEA at the time of booking. VisitSouthwest.com for more details.

Enter for your chance to win special Penguin One goodies sent straight to your home by visiting SeaWorld Orlando's "Dive Deep-er" tab Facebook and entering for your chance to win our Weekly FREEze Giveaway! For more information about our parks, vis-it SeaWorld Orlando or SeaWorld San Diego.

SeaWorld Orlando and Southwest Airlines Debut New Penguin One Plane

When the sun goes down at Sea-World Orlando, a new world of fun and adventure comes to life.Summer Nights at SeaWorld Orlando is a nighttime spectacular that includes incredible shows, an all-new attraction, thrilling coast-ers under the stars, and a nightly Shamu show that ends

with a bang. During Summer Nights –- June 22 through Au-gust 11 -- SeaWorld is open until 10 p.m., providing even more time for you to play.

Headlining Summer Nights is the all-new Antarctica: Empire of the Penguin, where you can

experience the epic world of Antarctica through the eyes of a special hero penguin named Puck.

Sea Lions Tonite, a hilarious, satirical show featuring Clyde and Seamore spoofing the other SeaWorld shows that will have you in stitches.

Shamu Rocks, a larger-than-life experience where guests watch majestic killer whales perform amazing behaviors choreo-graphed to a rock-n-roll beat

New this year! Join the Party with Shamu & Friends as they dance the night away at the front of the park’s Village Square located at the front of the park. The party begins every night one hour prior to park close and continues 30

minutes after park closing. The Party features an emcee on stilts who fills the square with music that the whole family can dance to, including popular line dancing songs and party favorites. With countless bubbles floating over-head and music wafting through the air, this celebration of summer is sure to provide non-stop fun for all ages. Summer Nights at SeaWorld, plus the epic, new Antarcti-ca: Empire of the Penguin – the coldest theme park attrac-tion in Orlando – coupled with amazing admission offers and values, makes the park a must-see for locals and residents this summer. The best admission deals can be found online at SeaWorldOrlando.com.

“Sea Lions Tonite, a

hilarious, satirical show

featuring Clyde and

Seamore spoofing the

other SeaWorld shows that

will have you in stitches.”

“Pete and Penny

Penguin, a pair of

Magallenic penguins,

christened the aircraft

along with both

companies CEOs.”

PRESS RELEASES

SeaWorld Orlando

Celebrate the Fourth of July at SeaWorld Orlando's Summer Nights

ORLANDO, Fla. (June 24, 2013) – Celebrate Independence Day at SeaWorld® with a special Fourth of July extravaganza and even more Summer Nights fun next Thursday, July 4!

During Summer Nights, SeaWorld is open from 9 a.m. until 10 p.m. so there’s plenty of time to explore the sea’s mysteries, learn about amazing animals, challenge thrilling rides and watch incredible shows.

What better way to celebrate the holiday than with traditional American fare? From July 3-6, a variety of all-American food will be served along Bayside Pathway, including bacon cheeseburgers, foot-long hot dogs, BBQ pulled pork sandwiches and kid meals, too.

And guests can enjoy the park even later on the Fourth of July. SeaWorld Orlando will be open until 11 p.m. giving families more time to experience the all-new Antarctica: Empire of the Penguin, ride the coasters under the stars and enjoy the amazing Summer Nights shows, Sea Lions Tonite and Shamu Rocks.

There’s no other place to get your fireworks fix than at SeaWorld’s Fourth of July celebration during Summer Nights!

Beginning at 9:30 p.m., there will be an extraordinary performance at SeaWorld’s Bayside Stadium by SeaWorld Celebration Singers, an ensemble group of singers and a nine-piece band, who will perform a variety of popular music ranging from traditional marches and patriotic tunes to classical favorites. The Fourth of July celebration culminates with awe-inspiring fireworks at 10 p.m.

Additional details:

Headlining Summer Nights is the all-new Antarctica: Empire of the Penguin, where guests can experience the epic world of Antarctica through the eyes of a special hero penguin named Puck; and Sea Lions Tonite, a hilarious, satirical show featuring Clyde and Seamore spoofing the other daytime SeaWorld shows that will have everyone in stitches.

New this year! Join the Party with Shamu & Friends as they dance the night away at the front of the park’s Village Square. The Party features an emcee on stilts who fills the square with music that the whole family can dance to, including popular line dancing songs and party favorites. With countless bubbles floating overhead and music wafting through the air, this celebration of summer is sure to provide non-stop fun for all ages! The Party begins every night one hour prior to park close and continues 30 minutes after park closing.

Rock the night away with Shamu during a spectacular killer whale show with more flash – and certainly more splash – than a rock concert! Shamu Rocks is a high-energy celebration of unprecedented proportions, combining awe-inspiring killer whales with a stunning light show, water fountain display and music from some of the hottest rock stars in the industry. And new this year is an electrifying twist on this classic favorite! The final Shamu Rocks show of the night includes a rockin' fireworks finale will light up the night sky.

For more information go to SeaWorldOrlando.com.

-- SeaWorld --

PRESS RELEASE

SeaWorld Orlando

PRESS RELEASES

SeaWorld Orlando

Broadcast Coverage: 7 hits

Estimated Viewership: 188,972

Estimated Ad Value: $77,106.15

Online Coverage: 33 Posts

Estimated Viewership: 16,625,712

Celebrate the Fourth of July at SeaWorld Orlando's Summer Nights

PRESS RELEASES

SeaWorld Orlando

SeaWorld Orlando Animal Rescue Team Returned Three Sea Turtles This Morning

June 27, 2013 (Orlando, Fla.) – Three Kemp’s Ridley sea turtles were returned to Playalinda Beach at Canaveral Nation-al Seashore in Titusville on Florida’s central east coast, this morning after rehabilitating at SeaWorld Orlando for several months.

The sea turtles were part of 36 brought to SeaWorld Orlando on December 23, 2012, by the U.S. Coast Guard, after be-ing rescued from cold stress just off the coast of Cape Cod, Mass. Due to the effects of cold stress, two of the turtles de-veloped pneumonia and the third had small wounds to its carapace. As of today, 34 of the 36 sea turtles have been re-turned.

The Kemp’s Ridley sea turtles measured approximately 70 inches in length and weighed 7 – 10 pounds, all gaining ap-proximately 3-6 pounds while in SeaWorld’s care.

After being medically cleared for today’s return, the park’s Animal Rescue Team transported the turtles to Playalinda Beach at Florida’s Canaveral National Seashore.

In collaboration with the government and other members of accredited stranding networks, SeaWorld Parks & Entertain-ment operates one of the world’s most respected programs to rescue ill and injured marine animals, with the goal to re-habilitate and return to the waters. SeaWorld animal experts have helped more than 22,000 animals in need - ill, injured, orphaned and abandoned - for more than four decades.

So far this year, SeaWorld Orlando has rescued 45 sea turtles and returned 35.

If you see an injured marine animal, you can help by calling the FWC hotline at 1(888) 404-3922 or by dialing *FWC on a cellular device.

All turtle rescue footage produced by SeaWorld under FWS Permit Number MA7701911

Photo caption: SeaWorld Orlando’s Animal Rescue Team today returned three Kemp’s Ridley sea turtles to the waters at Canaveral National Seashore in Florida following months of rehabilitation at SeaWorld Orlando.

Broll includes:

SeaWorld’s Animal Rescue Team loading sea turtles into SeaWorld Rescue vehicle.

SeaWorld Animal Rescue Team returning three Kemp’s Ridley sea turtles to the ocean at Canaveral National Sea-shore on the east coast of Florida.

For more information, contact: SeaWorld Communications: SWO.PR@seaworld.com or (407) 363-2280

PRESS RELEASES

SeaWorld Orlando

Broadcast Coverage: 27 hits

Estimated Viewership: 1,552,342

Estimated Ad Value: $518,259.45

Online Coverage: 22 Posts

Estimated Viewership: 22,494,571

SeaWorld Orlando Animal Rescue Team Returned Three Sea Turtles This Morning

ADDITIONAL SOCIAL MEDIA

Orlando Young Professionals

As the volunteer social media manager for the Orlando

Young Professionals, a local networking group, I am

responsible for maintaining our groups social media

platforms. After a year, I increased our total reach by

700% and our total likes on Facebook by 500%.

Twitter Facebook LinkedIn

ADDITIONAL SOCIAL MEDIA

Sebastian Haul Fund

The Sebastian Haul Fund is a non-profit organization that helps greyhound dogs get to their

forever homes. As the social media manager, I have helped increase engagement on their

Facebook page by 150% and reach by 50%. Additionally, I have established new social

platforms on Pinterest and LinkedIn. By increasing Sebastian Haul Fund’s overall social media

reach, over 350 greyhounds have made it to their forever homes .

ADDITIONAL SOCIAL MEDIA

Piglet’s Pantry

A s the social media

manager for Piglet’s

Pantry, a family owned pet

supply store in Mt. Dora, Fl., I

responsible for strategizing and

implementing ideas on their

Facebook. In the one month

since I have joined Piglet’s

Pantry, I have increase their

engagement by 75% and their

total reach by 50%. I am

currently working on

establishing new platforms on

Pinterest and Twitter to help

increase their engagement.

CONTENT EDITOR

EPCOTLEGACY.COM

Original Content My Edits As Published

“Additionally, she’s also met tight

deadlines and exceeded

expectations in returning project

assignments” - Joshua Harris,

EpcotLegacy.com

“If You Can Dream it, Then You Can do It”

EpcotLegacy.com is a website dedicated to the his-

tory, heritage, and future of Epcot at Walt Disney

World. As the content editor EpcotLegacy.com, I am

responsible for editing and finalizing all content be-

fore it is published on the website. As a proud theme

park geek, I strive to make sure that the content we

produce and publish is accurate and reflects the

amazing history that is Epcot.

EVENTS/NETWORKING

Social Media Success Summit 2013

IAAPA Attractions Expo 2010, 2011 & 2012

Invention to Venture: Central Florida—2011

How Wyndham Sells - 2012

IBM Smarter Commerce: Global Summit 2012 Orlando

D23 Expo—2009, 2011

TEA Events: SeaWorld Turtle Trek Tour and Networking Event—

2012; TEA Eastern Division Tour & Mixer at LEGOLAND Florida

2013; TEA Eastern Division Mixer – Universal Orlando -

TRANSFORMERS: The Ride-3D; Behind the Scenes Mixer and

Tour of SeaWorld’s Antarctica, Empire of the Penguin

EVENTS ATTENDED

“When Sharon represented Chatter Buzz

at an event hosted by a local young

professional association, she walked

away with three job offers. “ - Ashley

Cisneros, Co-Founder Chatter Buzz

Media

RECOMMENDATIONS

“Sharon Moore-Smith is an absolute gem and has been an invaluable asset to Chatter Buzz

Media since she first joined the company as an intern in May 2012. As our in-house sales and

marketing guru, Sharon has a knack for conducting intensive research, developing information-

rich social media and website audits, creating engaging client presentations, proposals and

more.

Sharon was the very first presenter in our Chatter Buzz Academy series and presented an

excellent workshop on sales strategies and how to lead successful sales calls. She even went

above and beyond the call of duty to author an amazing Sales Guide, and had copies ready for

each staff member during the presentation.

Sharon is a natural overachiever. When we asked each intern to write at least one blog post per

week, Sharon delivered three, with many more ideas jotted down on her notebook. When

Sharon represented Chatter Buzz at an event hosted by a local young professional association,

she walked away with three job offers.

When we were in the final stretch of competing in Social Madness, a social media contest for

companies, Sharon came up with an innovative idea. She created a ‘Flat Yogi’ – a small cut-out

of our mascot, Yogi the Publicity Pug, to take along with her on a weekend trip to New York

City. Sharon called her campaign, The Adventures of Yogi, and took Instagram photos of Yogi

at different locations in New York City. Chatter Buzz followers were able to watch Yogi’s

adventures via Twitter, Facebook, Google+ and more.

Sharon’s innovative idea generated a significant increase in followers for the company, and led

us to win the competition for the Orlando small business category. Sharon never ceases to

amaze us – with her sales expertise, her mastery of all things Disney, and her outgoing

personality. We’re lucky to have her!”

Ashley Cisneros

Co-founder, Chatter Buzz Media

Chatter Buzz—Sales and Marketing Specialist

RECOMMENDATIONS

“Sharon was tasked with increasing OYP’s reach through social media outlets. Within the short

amount of time she has worked with us, she has presented a very clear and aggressive plan, and

has implemented the plan flawlessly. We have seen exponential increases in activity on our

website, social media pages, and generating buzz for our organization. She is an extremely

professional individual that produces results.

Joseph Mera President, Orlando Young Professionals

“I couldn’t be more satisfied with work the Sharon is doing for my site. She’s been amazingly

accurate and precise with her editing abilities and has a willingness to learn new software/

processes for the job. Additionally, she’s also met tight deadlines and exceeded expectations in

returning project assignments.”

Joshua L. Harris Epcotlegacy.com

“Sharon Moore is a take charge personality who is able to handle many people and challenges at once while at the same time is adept at working with peers by identifying and playing off of other's strengths. I partnered with Sharon as a facilitator of the new hire orientation program at Disney's Hollywood Studios. Together we were able to manage groups of 30 new cast members as we led them through a 5 hour memorized & scripted theme park tour while maintaining the groups interest, and identifying and correcting any issues with the group. Sharon's passion and personality as well as her love of telling stories and building personal connections with those under her made each day of work with her an adventure and a pleasure. I highly recommend Sharon for any endeavor she wishes to embark.”

Damon C. Smith

Manager, Walt Disney Imagineering

“Sharon is a highly engaged and professional student who won an important competition in my

class - her team finished 1st among over 200 eligible projects! I am extremely impressed by her

creativity, resourcefulness and maturity. I'm confident that she will be successful in all of her

professional endeavors.”

Cameron Ford

Associate Professor, University of Central Florida

Sales and Social Media Marketing Specialist

Sharon.Moore05@gmail.com

(407) 765-0092

Facebook: Sharon Moore-Smith

Twitter.com/SharonMoore05

LinkedIn: http://www.linkedin.com/in/sharonmoore05

Sharon Moore