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My presentation from the #DigitalFemales Meetup in London. Talking about raising your profile in SEO, through networking (on and offline), blogging, writing articles, speaking at conferences and paying the knowledge forward. "It's not who you are that is holding you back, it's who you think you are". Put yourself out there and "make" the career you want!
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Enhancing Your Profile in SEO
Lisa Myers
@LisaDMyers #DigitalFemales
About Lisa Myers
• 11 years experience in Marketing, 6 in Search & Social
• Speaker at Search Conferences Worldwide (SES, SMX, ISS, A4U etc)
• Regular contributor to on and offline publications and author of several SEO Best
Practise Guides including eConsultancy and B2B Marketing
• Heavily involved in the global Search Community, founder of
SEO-chicks.com and co-founder of European search blog StateofSearch
Awards
• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO
Campaign” for her agency Verve Search
• Management Today “35 women under 35” list 2009
• “Best Use of Technology woman under 30”
BlackBerry Woman & Technology Awards (2008)
• “B2B Marketing Newcomer of the Year” (2007)
@LisaDMyers #DigitalFemales
It’s not who you are that holds you
back, it’s who you think you are. – David Brinkley
6 Steps to Raise Your Profile
#1 Blog/Tweet
#2 Listen
#3 Communicate
#4 Get Connected
#5 Conferences
#6 Share
personal PR { raising your profile On AND Offline
PASSION
KNOWLEDGE
ATTITUDE
5 Pillars of Personal PR
1. Networking – getting to know people
2. Blogging – put your “stamp” on it
3. Conferences – put yourself out there
4. Using your Knowledge – pay it forward
5. Rules of Engagement – be yourself
networking { getting to know people
@LisaDMyers #DigitalFemales
Step 1: Attend Events
• Do what your mother told you, go make
friends!!
Social Networking
• Follow
• Listen
• Engage
• Communicate
• Meet Up!
@LisaDMyers #DigitalFemales
blogging - your voice on the web
Just do it already.....
@LisaDMyers #DigitalFemales
@LisaDMyers #DigitalFemales
Guest blogging
@LisaDMyers #DigitalFemales
conferences { put yourself out there
Speaking at Conferences
• You don’t need to start small!
• Pitch early! Read the description, explain
how you would add value. Add links to
related blog posts you have written.
• Don’t be shy!
@LisaDMyers #DigitalFemales
2007 2008
2009
2010 2012
pay it forward { share your knowledge
Big on Good
• Training
• Best Practise Guides/White Papers
• Guest blogging
• Articles
• Workshops
• Mentoring
• Lecturing at Universities
@LisaDMyers #DigitalFemales
Training
Best Practise & White Papers
Rules of engagement { be nice. Karma is a bitch.
#1 Be Humble. Share your “lows” as well as
“highs”. Connecting with people is all
about showing vulnerability.
#2 Be nice.
#3 Take the time to talk to people, give
advice or simply get to know them.
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Do, or do not, there is no try! - Yoda
