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PERSONAL BRANDING d.i.y by Shivam Dhawan adapted by Andres Velasquez
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D.I.Y. guide to
The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”
The Wikipedia definition of brand begins with
“Branding includes a name, logo, slogan, and/or design scheme
associated with a product or service”
Name Logo
Slogan Design
Name Logo
Slogan Design
Awareness
Awareness Trust
Awareness Trust
Perception
Awareness Trust
Reputation Perception
on
BRANDS ARE BORN OF
EXPERIENCE AND REFLECT
TRUST
IT IS A MEASURE OF
REPUTATION
PERC
EPTI
ON
S IN
TH
E M
IND
OF
A CO
NSU
MER
.
SEARCH
COPY
“A brand is the sum of all feelings, thoughts and recognitions –
positive and negative – that people in the target audience
associate with a company, a product or service.”
- Steve McNamara, AdCracker.Com
a
“A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well.”
–Jeff Bezos
Making Coffee
Serving Water
Aerated Cola
Stitching Pants
The basic offering isn‟t the hard stuff
Unique
IDEAS HUGE IMPACT
THAT CREATE
Unique
IDEAS HUGE IMPACT
THAT CREATE
Unique
IMPACT
In 1891, Asa Griggs Candler invented the most innovative marketing
technique of the times. He hired traveling salesmen to pass out
coupons for a free Coke. With a goal for people to try the drink, like it,
and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as
a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola
wanted to be sold only as a beverage. After a court battle, Coca-Cola was
no longer sold as a drug. Full Story
Did You Know? A j
In 1872, Strauss received a letter from Jacob Davis, a customer and tailor
who worked in the mining town of Reno, Nevada. Davis reported that he
had discovered canvas pants could be improved if the pocket seams and
other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the
stress points on May 20,1873 which can be considered the 'birthday' of
jeans.
Did You Know?
Full Story
More solid brands mean strong identities both for the products
and for the people using them.
–Jeff Bezos
Their identity serves as a key differentiator
G a t k
K d 6 8h
f @ O P w
+ $ , QWTM
“We choose one over the other on the basis of
our „perception‟ of its reputation”
–Shivam Dhawan
Perceptions are verbs:
“Apple Thinks Different
IBM Solves
Nike Exhorts
Virgin Enlightens
Sony Dreams…” - Jean Marie Dru, Disruption
Just like PERSONALITIES
Personal brands allow individuals to
differentiate themselves by consistently articulating
and leveraging their
unique value proposition
BRANDING Do It Yourself
What is your
BRAND?
What we DO
defines US
i
do
Awareness Who we are
Trust Our credentials, experience
Reputation Our skills, achievements
Perception Interests, personal details
Build your unique
Brand Portfolio
i
am
BrandingToolkit
Reference
CV
Portfolio
Your Online Profiles
www Yu l g
Your PR channels
W t o j n
Ask others
about your
BRAND
Review, Referral,
Recommendation h
Tag, Mention, Location
@ #
Differentiate your
Brand Portfolio
i
Brand
www Website
Linked in Yu
l Blogger
Google g
DO it good and the CREDITS will follow
“Do what you want to be famous for
Because you are famous for what you do” - Kristian Anderson
WHAT you do matters
HOW you do it is important
WHY you do it is critical
it’s
So, what problems are you solving in this world?
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we
do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if
that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important
>> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Not about how many people know you but how do they know you
