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PERSONAL SEO6 EASY WAYS TO HELP YOU BUILD A STRONG ONLINE PRESENCE
Raquelle Dickerson, Digital Marketing ManagerP: 801-316-2341 E: [email protected]
WHEN WE WANT TO LEARN MORE ABOUT A PERSON,WE THEM
▸ Every day, over 100 million names are searched on on Google.
▸ Most HR professionals and recruiters are required to Google potential employees during the hiring process?
▸ Reports show 45% of recruiters have found something in a Google search that made them decide NOT to do business with someone.
When was the last time you Googled your name?
WHAT IS PERSONAL SEO OR ONLINE REPUTATION MANAGEMENT?
Search Engine Optimization (SEO) is the process of creating or improving content to make sure it shows up as high as possible in web search results for the right keywords (in the case of personal SEO, the keyword we’re talking about is Your Name.)
UNFORTUNATELY, WE CAN’T CONTROL WHAT OTHERS WRITE ABOUT US ONLINE.
But we can try to fill up the first page of Google with positive properties
that we can control.
HERE ARE6 EASY WAYS TO HELP YOU BUILD A STRONGER ONLINE PRESENCE
1. SECURE A WEBSITE WITH “YOURNAME.COM” AS THE URL
▸ A detailed biography of yourself
▸ An explanation of what people can expect from working with you
▸ Links to your social media profiles
▸ A blog that is updated regularly.
Your website should include some important information that will help the search engines and visitors learn more about you.
At the very least, you should provide:
2. CREATE AND OPTIMIZE PROFILES ON ALL THE MAJOR SOCIAL PLATFORMS
▸ Google+
Before you start jumping on the latest thing, make sure that you are fully established on the following major platforms:
▸ Tumblr
Optimize your profile by always using your full name and a link back to your website.
3. BLOGGING
▸ Share personal experiences in leadership, mentoring, success, or challenges you have overcome
▸ Worry more about providing relevant, engaging information and less about length.
▸ Be consistent with a regular blogging schedule
▸ Share your posts on social media
Google loves fresh, relevant content, and a simple blog that you update regularly constantly freshens up your site and gives your visitors a reason to keep coming back.
4. SOCIAL MEDIA
▸ Learn more about you
▸ Build a personal connection
▸ Lends a personable touch to your business efforts
▸ Creates opportunities to promote your personal brand
You’ve signed up for the major social networks, now it’s time to use them. Staying active on social media helps people:
You can use social content to link to your site, but do it carefully so you don’t come across as if you’re trying to bury them in advertisements.
5. BE A PART OF THE CONVERSATION
▸ Disqus
▸ Quora
▸ Yahoo QA
There are a lot of opportunities to get involved with communities that want to hear more about your experiences in the industry. These platforms tend to rank high in the search results.
Get started by creating accounts on:
Offer your expertise, but remember they are looking for answers, not advertisements.
6. GUEST BLOGGING
▸ Build your reputation around the internet
▸ Find opportunities in beauty blogs, leadership blogs, and other relevant categories.
▸ Develop new relationships with industry insiders.
A guest blog is a chance to share your expertise with others in the industry. Reach out to find blogging opportunities that answer important questions or share some of your unique experiences.
When it’s appropriate, link back to relevant pages on your own website which will help with your Google rankings and traffic.
A COMPREHENSIVE APPROACH▸ Your social media will send
visitors to your website
▸ Your website will host important content and engaging blogs
▸ Your blogs and social media presence build your reputation so other websites will want to have you write for them
▸ All these efforts produce links that tie back to your website
These six steps are not meant to live in isolation. They are tied very closely together and rely on each other to produce the best results. A holistic approach that combines quality websites, active social presence, and a flow of new, relevant content will build a much stronger foundation that will secure more spaces on the front page of the search results.
