Nailing the Interview: AMA Career Workshop #3

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Lynn Hazan's presentation to the AMA Career Workshop on 8/13/09. Focuses on interviewing techniques and how to prepare for a successful job interview.

Text of Nailing the Interview: AMA Career Workshop #3

Slide 1

AMA Career Workshop #3Nailing theInterviewLynn HazanLynn Hazan & AssociatesJames HeckmanAmerican Marketing Association

Repeat after me(Lynns Mantra)If you look likeWalk likeTalk likeSound like

A Duck!

Do you mirror the job specs?Or not?

The more duck-like you are, the better your chances of success!

What is the purpose of the interview?

Lets brainstorm

What is the purpose of an interview? Determine candidates fit for job Determine jobs fit for candidate 3 Rs: Resume, rapport and relationship Connect with corporate culture Progress to next steps to get hired

A Timeline in ChocolatePastPresentFutureThe resume is about the pastThe job description is about the presentThe interview is about the future

In hiring, past performance is a good indicator of future performance.PastFuture

How do you match?Does your service address a critical need?

Can you explain what you do easily?

Do you have a niche in the market?

Are you the go to person?

Can you make money?

Why Should I Hire ?Write down your answers.

YOU

How to Create Your UPS(Unique Positioning Statement)What makes you unique?What makes you special?Whats your story?

UPSSummary statementfor resume

UPSSummary statementfor resumeLead off for a successful interview

Elevator SpeechReasons why employer should hire youWhat can you bring to the employer?30-60 second speechStand in front of mirror and practice

Paired ShareWhy you should hire me!Make it interesting.Time: 1 minute each

Before the interview:Research company1. Use social media tools2. Check out competition3. What is company known for?4. How do you fit?

Interview Protocol

Know title and name of person interviewing youMake sure you have correct directionsMirror clientAlways send thank you letter within 24 hoursProfessional dress

Dos and Don'ts of InterviewingDo:Arrive on timeEstablish rapportDemonstrate by work and deed your fit for the jobBring extra resumes & samplesShow enthusiasm

Dos and Donts of InterviewingDont:Oversell yourselfUndersell yourselfGo to an interview hungryBe haughty or arrogantBe too casual

Dont Lie, Tell the Truth about:MoneyLayoff Budget cutsDates of employment/graduation

Tough Questions?-Not reallyReal interview questions--practice your answers!How do you resolve conflict?Describe a time when you had to work as part of a team. What was your role and what was the outcome?Why should we hire you?Describe your work ethic.Do you have any questions for me?

Conversation & DialogueBe actively engagedAsk probing questionsYes/No answers = Conversation Killers

Frame the Process: Storytelling at its BestProblem or needOpportunity or challengeStrategies and tacticsResultsWhat you did with results

PortfoliosExamples of your workNot just for creativesWork you did as part of a teamGive context. Tell the story of the project.Clarify if spec work or producedLabel your work

True Life Stories You Wont Believe! Candidateasked for food.took off shoes.was sloppily dressed.swore 3x.wore perfume so strong, I almost passed out.

Wow Project

Candidates who are dazzled by a job opportunity should dazzle employers back with a Wow! project.

Money, money, moneyCompensation - market self-correcting Big jump in salary possible?Your competitive worth in the marketplaceNegotiatingValue of benefitsIts not always about the money!

Scoop on Pay Raises2008: Labor Dept stats: average increase= 2.6% 2009: Q1= 2%

2009: Q3 & 4; fall below 2% Source: Chicago Tribune 8/11/09

The Empowered Job Seeker1 to 1 consultation to help candidates re-position themselves for a changing job market.For details, contact lynn@lhazan.comIncludes work on resume, interviews, networking, LinkedIn, job searching and negotiating, with Lynn Hazan, a 25-year veteran of the recruiting business.

Resume ReviewA One-hour Resume TransformationFor details, contact lynn@lhazan.comYour resume should be your marketing document. You will leave this session with a resume that reflects your successes and clearly demonstrates what you can bring to an employer. Includes complementary follow-up phone consultation.The Resume Review Summer Special is valid through August 31, 2009!

Volunteer Opportunities

Help at the marathon on Sunday, October 11, 2009See Lynn for details

To sign up for Lynns E-jobs, the free, confidential listserv from Lynn Hazan & Associates:Clearly print your name and email address on the sign up sheet!

When you nail the interview, you hit it on the head!Lynn Hazanlynn@lhazan.com www.lhazan.com 312.863.5401Follow me on Linkedin:Lynn Hazan

Follow me on Twitter:lynnhazan

Monitor your non-verbal cues