Thinking Ahead:Engaging Future GenerationsPresented by Michelle Robinson of Sodexo

About Me Michelle Robinson

1 Part Director of College & External

Relations 1 Part Future Leaders

Internship Program Manager1 Part Que Social

Administrator + +

Global Leader in Quality of Life Services

Sodexo designs, manages and delivers comprehensive service solutions through:

On-Site Services Motivation Services

To our 8 client segments:

• Corporate• Defense• Justice• Remote Sites• Health Care• Senior Living• Education• Sports & Leisure

Available in 3 service segments:

• Employee Benefits• Incentives and

Recognition• Public Benefits

Sodexo designs, manages and delivers comprehensive service solutions through:

420,000 Employees 132 Nationalities 34,000 Sites

80 Countries 75M daily customers 18th Largest Employer Worldwide

Global Leader in Quality of Life Services

The Business Case for College Recruitment• College hiring provides greatest

opportunity for diverse hires• Adds entry level and experienced talent

(college alumni) to our talent pipeline• Provides a sourcing channel for

hard-to-fill positions• Brings in employees with a fresh

perspective.• Between 2005 and 2016, college

enrollment is projected to increase.• 29% for African American• 32% for Asian American & Pacific

Islander

Targeted Universities & OrganizationsHistorically Black Colleges & Universities• Cheyney University• Morgan State • University• North Carolina Central University• Tuskegee State University• Univ. of Maryland - Eastern Shore• Virginia State University Organizations

• Multicultural Food and Hospitality Alliance

• ProStart• North Carolina Central University• Tuskegee State University• Univ. of Maryland - Eastern Shore• Virginia State University

Asian American Pacific Islander Institutions• San Francisco State University• University of Houston• Cal Poly Pomona• Georgia Tech• UMASS Amherst• University of Nevada Las Vegas

People with Disabilities• Caninus College• University of Buffalo

Hispanic Serving Institutions• University of Houston• New Mexico State University• San Diego State University

Tribal College• Navajo Technical College

The C.R.O.W.N. TeamCollegeRecruitersOrganized (to recruit)World (class)New-hires

Develop and Maintain Campus RelationshipsVariety and building connections with students:• Multiple strategies:

• Career fairs, information sessions, speaking to classes and organizations, or mock interviews and resume reviews.

• Partners with Career Centers and Faculty• Continue on campus even when not

hiring full-time

• Interactive, career exploration event for high school students

• Share Sodexo’s diversity and inclusion story• Discuss potential career paths• Provide public speaking experience for our

employees• Connect and give back to the community • Enhance our employment branding • Connect with and recruit current and

future workforce

Multicultural Foodservice & Hospitality Alliance

Offers high school students the opportunity to learn about culinary arts and foodservice management by training with professional chefs and food service managers through in-unit and classroom instruction.

Future Talent Pipeline

The mission of the Sodexo Future Leaders Internship Program is to provide world-class professional development opportunities to college students that result in enterprise-wide position placements.

Future Leaders Internship Program

Strategic Engagement Mentor Program

ManagersEngagingNurturingTrainingOurRecruits

Let’s get social.

Who is Generation Z?Independent Self Learners Short Attention Span

Prefer visuals over text Entrepreneurial Value Privacy

Who is Generation Z?Independent Self Learners Short Attention Span

Prefer visuals over text Entrepreneurial Value Privacy

Bye bye Facebook.

Hello Snapchat.

Social RecruitingWhat it is What it isn’t

• Making new connections• Engaging• Actively network & engage in

target group & communities• Proactive search• Networking / Referencing• Patience, continuous efforts

andbuilding approach

• Open / Collaboration• Strategic / Long term• Listening• People driven

• Guerilla marketing with no objective

• Spamming• Communicating in “Job

Portal” language• Job posting — post n pray• Mass-mailing• Quick Fix• Policing / Deleting• Short sighted / Just another

channel to find candidates• “Speak only” Mode• Tool driven

Pioneer Social Recruiting

Examples of 21st century recruiting at Sodexo:It’s About Connecting

EmploymentBranding

SocialNetworking

CollegeRelationships

AlumniRecruiting

NewTechnologies

MilitaryRecruiting

Future LeadersInternship

DiversitySourcing

EmployeeReferral

ExternalRelationships

Geographical& Functional

Examples of 21st century recruiting at Sodexo:It’s About Connecting

Integrated Web Presence

• Career Site• Job Family Microsites• Veteran’s Microsite• Alumni Microsite• Job Search App• Mobile m.sodexo.jobs

• Blogger• Glassdoor• LinkedIn• Twitter• Facebook• YouTube• Flickr• Google+• Pinterest

Social Networking

Networking with past, present and future employees:

Careers Blogwww.SodexoUSACareersBlog.com

Facebookwww.Facebook.com/SodexoCareers

Facebook Promotion & EngagementShare unique content.

Company Milestones Weekly Photo Monthly Job Seeker Tips

LinkedIn Group & Subgroups

Pinterestwww.Pinterest.com/SodexoUSCareers

• Average time spent is 98 minutes• Users increased 145% from beginning of 2012

• #3 site surpassing LinkedIn• 80% re-pins

• Great vehicle for employer branding• Creative way to display jobs

Pinterest: Culture & Values

Pinterest: Connect with Recruiter Boards

Using Technology to Amplify Social Recruiting Success

Social Activity made easy for “Rick the Recruiter”

Rick registers and completes social policy compliance on QueSocial. He chooses to receive content by email or text.

Rick receives sharable content sent by a content manager.

He earns points for each social activity.

Rick can visit the portal for new challenges to earn more points and redeem rewards.

From the push notification, he can personalize the message and choose what platforms of his to share on.

Mobile Jobs Appwww.bit.ly/SodexoJobsApp

• Launched Feb 2012• Connect. Search. Apply

• Available for iPhone, iPad, Android & Blackberry• 14,000+ downloads, 127 hires• 54% internal, 29% minorities

• 233% increase in mobile site traffic from 2011 to 2012• 1.5+ million mobile page views

Utilize technology.Embrace responsibility.

Be real.

Looksharp helps students launch their career. Over 50% of all college students use Looksharp each year to search for jobs and internships and over 30,000 employers including Target, Facebook, Enterprise and more use Looksharp to hire great interns and new grads.