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March 13, 2016Paul Hurwitz
Director of Active Analytics
ActiveHealth Management
Maximizing LinkedIn for a Successful Product Management Career
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About Paul Hurwitz
• 15+ Years in technology roles
• 10+ Years in Product roles
• Finance/Accounting, Life Sciences & Health Tech products
• http://lnkdin.me/phurwitz
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About Paul Hurwitz
• LinkedIn Success Story
– Found a job in a new city in 3 months
– Found a job while out of work in 5 months
– Over 650 Connections and I would connect someone with any one of them
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What is the purpose of LinkedIn?
•To Find People
•To Be Found
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How to build a strong LinkedIn network
•Are you able to personally recommend everyone in your network?– Don’t connect to everyone you meet at conferences
– Only connect to people you’d be willing to introduce to someone
– One exception: recruiters and headhunters
•Always reply to Connection Requests
•Connection Request vs InMailSample reply to Connection Request:
“Hi Sam,
Thanks for reaching out. I usually only connect with people I know. Was there a specific opportunity or reason you were interested in discussing?
Thanks!
Paul”
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Why use LinkedIn when looking for a job?
•Two steps to landing a job
–Getting introduced to the hiring manager
–Convincing the hiring manager you are the right candidate
•Three points of failure in getting introduced to the hiring manager
–HR software that scans for keywords
–HR person who scans your resume or profile
–Hiring Manager who scans what HR sends
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DO NOT CLICK THE APPLY BUTTON
• Do not click the apply button
• Find available positions
– Indeed
– Dream Company websites
– Local booster websites• ‘Made in NYC’
• ‘NY Tech Day’
• Find connections to the company
– An inside intro to Hiring Manager is always best!
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Warning before updating your LinkedIn Profile
Turn off Network Notifications
Turn off notifications when joining groups
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How to create a stellar profile
•Good professional headshot
• Headline
– How do you introduce yourself? ‘I’m product manager at X company’ or ‘I’m a experienced product leader in Y industry’
– Include certifications or relevant degrees
• Customized URL
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How to create a stellar profile (cont.)
• Summary is your 30 second Elevator Pitch! Make it good.
• Include Specialties in your Summary (i.e. Keywords)
• Experience should not be just name of company and position. Include your key responsibilities and accomplishments.
• Include certifications (PMP, Six Sigma etc) and organizations you are part of.
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Why are profile views important?
•People see your name in their feed and want to learn more about you
•When your network engages with what you’ve shared, they remember you!
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Optimizing your profile for search results
• Search results contain 3 things: photo, headline, geographic location and industry. Current and Previous work experience that contain search words are also included.
• Complete your profile
• Add keywords to profile
• Join relevant Groups.
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How to maximize profile views
•Writing relevant LinkedIn articles
•Sharing updates in your feed
•Sharing updates in relevant groups.
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Review: Why are profile views important?
•People wanting to learn more about you
•People remembering you
•When people remember you, they think of you when they have a position to fill!
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Misc. Tips and Tricks
• Connect from Profile page
• Always customize your Connection Request
• Install Rapportive for Gmail: https://rapportive.com/
• Follow Industry Leaders
• Pulse helps you discover more influencers
•Use Relationship Notes on profiles to add notes on how you met someone.
•Use Tags to classify your connections
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Contact Info
•www.phurwitz.com
• http://lnkdin.me/phurwitz
• http://twitter.com/phurwitzma
