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Job Search Basics brought to you by Bruce A. Bennett Career Coach Corner October 17, 2017 1

LinkedIn Job Search Basics

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Page 1: LinkedIn Job Search Basics

Job Search Basicsbrought to you by

Bruce A. Bennett

Career Coach Corner

October 17, 20171

Page 2: LinkedIn Job Search Basics

Your LinkedIn Profile

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Page 3: LinkedIn Job Search Basics

Your LinkedIn Profile

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Page 4: LinkedIn Job Search Basics

LinkedIn Profile Settings

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Page 5: LinkedIn Job Search Basics

LinkedIn Profile Settings

Add a second email address to insure

continued access

A phone number adds another layer of

protection and security

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Page 6: LinkedIn Job Search Basics

LinkedIn Profile Settings

Many privacy settings change what you

show and what can be seen by others

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Page 7: LinkedIn Job Search Basics

LinkedIn Profile Settings

Customize your URL

All your profile settings should be

viewable

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Page 8: LinkedIn Job Search Basics

YOUR LinkedIn Profile URL

www.linkedin.com/in/bruceabennett

Change the default URL for your profile

http://www.linkedin.com/pub/brucebennett/16/171/493

Change the URL to your name for LinkedIn &

Google SEO

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Page 9: LinkedIn Job Search Basics

LinkedIn Profile Settings

Simple settings can impact your profile

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Page 10: LinkedIn Job Search Basics

LinkedIn Profile Photo

Use a professional photo

Passport format with headshot

Plain background

Rename photo for SEO

e.g. BruceBennettLinkedInTraining.jpg

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Page 11: LinkedIn Job Search Basics

LinkedIn Profile Photo

Name your profile picture for SEO

Locate photo on your device and rename it

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Page 12: LinkedIn Job Search Basics

LinkedIn Profile UVP

UVP - Most people have a headline that simply

states their position. But that doesn’t tell people

why they should connect with you. It doesn't tell

them how you add value, and it doesn't tell them

how you can solve their company's problem.

You need to learn how to set YOURSELF apart.

You need to prove that YOU are a thought leader.

You need to show that YOU are the expert. 12

Page 13: LinkedIn Job Search Basics

LinkedIn Profile UVP

Optimize Your Important SKILLS

The first word in your LinkedIn headline gets

the SEO results from LinkedIn’s search

algorithm.

Thus, it’s critical that you start your headline

with your most important SKILL.

Many members don’t understand this, so if you

do it, you will get powerful SEO results.

It matters because if you don’t come up high in

search results, then you won’t get the chance

to convince someone to click through to your

profile. 13

Page 14: LinkedIn Job Search Basics

LinkedIn Profile Nuances

Include Skills in your positions and headline

Never use the word “Searching” Or “Opportunity”

in your headline. Searching is your problem, you

want to be their solution.

You must focus your skills on a certain company,

industry, geographic region, or on a particular

level of professional. Zeroing in on an audience

helps them say yes to you when the fit is there!

Avoid ALL of the 2017 top ten overused buzzwords

that LinkedIn has identified.

Specialized, Leadership, Passionate,

Strategic, Experienced, Focused, Expert,

Certified, Creative, Excellent14

Page 15: LinkedIn Job Search Basics

LinkedIn Profile Summary

Summary Section Composition

• Your summary should start with email address

and contact information on the very first line

• Paragraph one should be about what you do,

your job title, and description and use skills

• Paragraph two should show how you have added

value to a previous employer tell a story (STAR)

skills

• Paragraph three tell how you will solve a

companies problems use a story (STAR) skills

Add skills to your LinkedIn Summary Section15

Page 16: LinkedIn Job Search Basics

Important Activities / Elements

All Star profile with photo and experience

Headline – descriptive and accurate, not title

Summary section

Utilize Skills section

Group – discussions & participation

Companies – follow targets for changes

Jobs – create search agent

Recommendations

Activity updates

Who Viewed Your Profile? 16

Page 17: LinkedIn Job Search Basics

Building Your LinkedIn Network

LinkedIn will suggest connections

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Page 18: LinkedIn Job Search Basics

Building Your LinkedIn Network

Click on blue Connect button

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Page 19: LinkedIn Job Search Basics

Building Your LinkedIn Network

Dialogue box pops up with two options

Add a customized note to person

Send a generic spam like message

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Page 20: LinkedIn Job Search Basics

Building Your LinkedIn Network

Make it personal and engaging

There is a limit of 300 characters

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Page 21: LinkedIn Job Search Basics

LinkedIn Skills

Skills are an integral element & can moved

A total of 50 can be utilized in your profile

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Page 22: LinkedIn Job Search Basics

LinkedIn Skills

LinkedIn auto populates & defines key skills

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Page 23: LinkedIn Job Search Basics

LinkedIn Skills

Endorsements add value

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Page 24: LinkedIn Job Search Basics

LinkedIn Following

Follow Influencers, Companies & Groups

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Page 25: LinkedIn Job Search Basics

LinkedIn Searching

Searching has numerous filters

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Page 26: LinkedIn Job Search Basics

LinkedIn Searching

Searching has numerous filters

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Page 27: LinkedIn Job Search Basics

LinkedIn Searching

Follow Companies to stay informed

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Page 28: LinkedIn Job Search Basics

Searching LinkedIn Groups

Use key words for searching

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Page 29: LinkedIn Job Search Basics

LinkedIn Groups

Not all Groups are created equal

Vary with members #s and activity

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Page 30: LinkedIn Job Search Basics

My LinkedIn Groups

You can join up to 100 Groups

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Page 31: LinkedIn Job Search Basics

Discovering LinkedIn Groups

LinkedIn recommends Groups to you

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Page 32: LinkedIn Job Search Basics

LinkedIn Groups

Become a "SME” through group participation

Post new topic or respond to existing posts

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Page 33: LinkedIn Job Search Basics

Jobs on LinkedIn

LinkedIn will suggest jobs based on your

profile data, e.g. job titles, skills,

companies you worked, etc.

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Page 34: LinkedIn Job Search Basics

Jobs on LinkedIn

Update career interests to inform recruiters

your areas of interest & expertise

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Page 35: LinkedIn Job Search Basics

Jobs on LinkedIn

Update career interests to inform recruiters

your areas of interest & expertise.

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Page 36: LinkedIn Job Search Basics

Jobs on LinkedIn

Add industry to your career interest

Company size is another area to specify

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Page 37: LinkedIn Job Search Basics

Jobs on LinkedIn

Search for relevant jobs posted on LinkedIn

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Page 38: LinkedIn Job Search Basics

Jobs on LinkedIn

Searches can be defined for an area

Save the search for regular updates

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Page 39: LinkedIn Job Search Basics

Jobs on LinkedIn

Opt in for Daily or Weekly updates

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Page 40: LinkedIn Job Search Basics

Jobs on LinkedIn

Apply for job on company website

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Page 41: LinkedIn Job Search Basics

Jobs on LinkedIn

Apply for job on LinkedIn

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Page 42: LinkedIn Job Search Basics

Jobs on LinkedIn

Apply for job on LinkedIn

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Page 43: LinkedIn Job Search Basics

LinkedIn - MOBILE

Page 44: LinkedIn Job Search Basics

LinkedIn - MOBILE

LinkedIn has made

the profile has

appear more like

the mobile version.

The current mobile

version has more

functionality then

previous versions.

Page 45: LinkedIn Job Search Basics

LinkedIn - MOBILE

The Home screen

displays recent

activity from your

network.

It is easy to Like,

Comment or Share

with the mobile

version.

Page 46: LinkedIn Job Search Basics

LinkedIn - MOBILE

Selecting the 3

vertical dots in

upper right reveal

these options.

Share via provides

several many

options; Facebook,

text, email, etc.

Notice the option to

Improve my feed.

Page 47: LinkedIn Job Search Basics

LinkedIn - MOBILE

Jobs tab makes it

simple to review

new jobs LinkedIn

recommends for

you or your alerts.

Page 48: LinkedIn Job Search Basics

LinkedIn - MOBILE

Page 49: LinkedIn Job Search Basics

Suggested Resource

https://www.youtube.com/user/BruceBix49

https://www.youtube.com/watch?v=QUCfFcchw1w49

Page 50: LinkedIn Job Search Basics

Questions?

Feel free to connect on LinkedIn

http://www.linkedin.com/in/bruceabennett

Bruce A. Bennett

Phone: 815-302-9552

[email protected]

https://bruce73.wordpress.com/

Career Coach Corner http://bruce73.wordpress.com/

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