GSK 2014

@linkedinrob

1

-My dad factory no degree (-My mom secretary in hospital no degree-I tried to pick colleges based on avg annual snowfall my mom and my older brother suggested healthcare wa the way to go2

3

I was flying blindI had no idea what skills were in-demandWhat jobs I could findI had no professional contactsThe first several years of my career were a blur I ended up in Boston working at a hospital dreading my ride on the T from Davis to Dorchester

4

6

I was flying blindI had no idea what skills were in-demandWhat jobs I could findI had no professional contactsThe first several years of my career were a blur I ended up in Boston working at a hospital dreading my ride on the T from Davis to Dorchester

7

Members380M

Members per second>2 New

Monthly unique visitors93MGrowing global network

LinkedIn helps its membersGET CONNECTED

STAY INFORMEDGET HIRED

Our value propositions for members three ways that LinkedIn helps its members 9

Insights about career outcomes of educations worldwide

Millions of members have told us where they went to school, what they studiedWhat degree they gotTheir internshipAnd everything they did in their careers after school

We have the first and only large-scale dataset exposing the career outcomes of any education, for many decades, from any school in the world

The power of this data for students, colleges, companies, even governments is mesmerizing

11

Build a great profile12

An ideal starting point for connecting with your professional world is building a great profile on LinkedIn

12

Personal mindset = spend time

Personal NetworksSpend Time

Info on friendsInfo on personal interestsEntertainment updates

Nostalgic, Having fun, DistractionIts hanging out with yuour kids on South Mountain 13

Professional mindset = invest time

Professional Networks

Invest TimeCareer infoUpdates on brandsCurrent affairs

AchievementSuccessAspiration

Findng a schoolAspiring

14

Add a professional photo

1More views with a profile photo than without14x

YourprofileisthefirstthingpeopleseewhentheylookyouuponLinkedIn.Agreatphotoandawell-writtenheadlinecanhelpyouopenmoredoorstoopportunity.15

Write an attention-grabbing headline

2Explain what it is you doShow your passion and value

Aheadlineisyourpersonalbillboardandtellstheworldwhoyouare.Boostyourprofileviewsbycustomizingyourheadline.Hereshowyoucanwriteonethatclearlysetsyouapartfromyourpeers.16

Draft a compelling summary

3Focus on career accomplishments and aspirationsRecommend 40 words or moreInclude keywords not buzzwords

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.17

Detail work experience

4More profile views than those without12x

Its essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed. 18

5Add examples of your work in photos presentations & videosGive a dynamic, visually appealing representation of your professional story

Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.19

FindDiscoverFollow

6

Add skills The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.Get Endorsements -Add skills that your connections can endorse you for and recognize those youve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.20

Include Volunteer Experiences & Causes

7More profile views than those without6x

Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.21

Publish (Status update)

Share your knowledge, perspective, or what you care about with a status update.

8

Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.22

Publish (Long Form)

Share what you knowJack trendsLook at the calendar

8B

23

Be differentDo different thingsBe Kendrick

10

Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.24

STAY INFORMEDBuild your professional brand

Build your knowledgeDiscover content that matters to you

Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now. 26

GET CONNECTED