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©2014 LinkedIn Corporation. All Rights Reserved. Building a LinkedIn profile that Rocks! Bill Opal CEO and Head of Recruitment Sails-Up 2017 Asian Focus Annual Career Development Conference

Linked in profile that rocks

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©2014 LinkedIn Corporation. All Rights Reserved.

Building a LinkedIn profile that Rocks!

Bill Opal CEO and Head of Recruitment Sails-Up

2017 Asian Focus Annual Career Development Conference

©2014 LinkedIn Corporation. All Rights Reserved.

©2014 LinkedIn Corporation. All Rights Reserved.

Building a LinkedIn Profile that Rocks

©2013 LinkedIn Corporation. All Rights Reserved.

What is

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Image courtesy of http://visual.ly/9-riveting-linkedin-statistics

Why build a professional network?

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Building Your LinkedIn ProfileSell yourself.The Headline should be catchy.

©2014 LinkedIn Corporation. All Rights Reserved.

Building Your LinkedIn ProfileAdd your target industry. It shows your area of interest.

©2014 LinkedIn Corporation. All Rights Reserved.

Building Your LinkedIn Profile

▪ Pick the right photo ▪ People should be able to recognize you ▪ Keep it simple - Photo should be of you, and only you ▪ Select a current photo ▪ Be consistent

▪ When developing your professional online brand, consistency is key

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Building Your LinkedIn Profile

No:Vacation PhotosPet PhotosHouse Party Photos

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Building Your LinkedIn Profile

LinkedIn Blog Post help you get noticed and let people know what you are about.

Blog post do not have to be the next great novel.Keep them short. Write to your passion.

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Building Your LinkedIn Profile Create a good summary. Include key words that will help you get found.

©2014 LinkedIn Corporation. All Rights Reserved.

Building Your LinkedIn Profile

Add your resume as a media file under your Experience Section. This makes it easy for employers to get the information they need.

©2014 LinkedIn Corporation. All Rights Reserved.

Building Your LinkedIn Profile

Be precise. People want to see details. Add more than just a company and job title.Avoid writing a book.

Include work from your past jobs that youwant to do in your next job.

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Building Your LinkedIn Profile

You do not need to include every job you have ever had since you were born.

©2014 LinkedIn Corporation. All Rights Reserved.

Building Your LinkedIn Profile

You can reorder your skills to display the most important skills on top.

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Building Your LinkedIn Profile

Follow relevant groups. They show up in your profile. It demonstrates that you are an active participant in your industry.

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Building Your LinkedIn Profile

Don’t forget to add your education. Include details about your degree.

If you GPA is terrific, add it. If you GPA is so-so, you can keep that between us…

Building Your LinkedIn Profile

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Share articles, announcements and photo’s of professional interest

Building Your LinkedIn Profile - Tips

▪Your profile should look like your resume ▪Keep your profile up to date ▪Watch Spelling and Grammar ▪Remember to share updates and articles ▪Don’t share non-professional updates

i.e.. “great lunch at McDonalds today”

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©2014 LinkedIn Corporation. All Rights Reserved.

Building Your LinkedIn Profile

Courtesy of linkhumans.com

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Thank you!