Leveraging Social Media to Build Credibility in the Labour Market

Presented by:

Sandy Sykora: Sr. Marketing Coordinator-North America

Laura Plant: Manager, Talent Management Solutions

Introduction

Who is Sandy? › Digital marketing enthusiast› Worked in social media for 5 years› Traveler

Who is Laura? › Talent Management Consultant› Work in HR and TM Consulting for 10 years› Workplace Behavioural Specialist

Agenda About our Meetup Group

LinkedIn essentials

Building your online “brand”

Social etiquette for the job hunt

Building your online resume (Tools)

Benefits of a LinkedIn Account

Highlighting your work experience

Summarizing your top skills

Showing your credentials / awards

Demonstrating your volunteering efforts

Demonstrate your Credibility with Recommendations

Don’t be afraid to ask!

Endorse your colleagues

Make them visible on your profile

Expand your Network

Connect with decision-makers and influencers

Reconnect with old friends and colleagues

Participate in LinkedIn groups to expand your network

Become a Resource for your Network

Stay informed of industry trends

Participate in LinkedIn Groups

Share information with your network

Comment on network posts and updates

Strengthen Your Profile

Be specific in your achievements, include targets

Highlight your skills…be industry specific!

Add LinkedIn applications

Include relevant links to social media and websites

Build your Personal Brand

What is your “angle”? Think of who you want to

connect with in your job search / networking

Keep it consistent

Use available online tools to help establish your presence

Build your Personal Brand

1. Start a Blog Create a profile/theme but keep it

consistent Write articles on topics that interest you Share articles online via social media Update, update, update!

Build your Personal Brand

2. LinkedIn: Join industry groups Share articles, opinions and receive

feedback from the community Build your network with decision-makers /

influencers

Build your Personal Brand

3. Join Twitter: Brand your Twitter profile - “what type of

‘expert’ are you?” Follow industry professionals and influencers Engage in the conversation Welcome others to connect on LinkedIn Link followers to your blog and relevant

articles

Build your Personal Brand

4. Online Communities Join industry-specific communities Link others to your social media Share information with group members Attend industry events when available

Build your Personal Brand

5. Facebook Create a branded Facebook Page Share your portfolio Include your resume (in a creative way) Use video to put a face to the name Invite professional friends to join your page

Applying for Jobs Online

Ensure your application is RELEVANT Invite hiring managers to connect with

you online (LinkedIn, Twitter, blog etc.) Track your analytics:

› Enables you to see who is interested › Time your follow up call / email

Be mindful of social etiquette

Building your Online Resume

Use the tools that are available:

QR Code Resume Infographic Resume Facebook Resume Video Resume Outsource for

creativity

Connecting the Dots

How do I manage all of this? Create a schedule Use social dashboards like Hootsuite Mobile apps for quick-updates

How do I integrate all of my social media?

Always link your social media Include on resume / business cards / signature When you update one, update the others

How do I promote this to employers? Include links on your resume / application Interact with their brands online (Twitter / Facebook) Mention it in your follow up conversation

Free Resources

Blogs:› Wordpress.com, blogger.com, tumblr.com, Flavors.me

Infographic Resume Builders:› Wordle, Hohli, Creately, Tableau, Inkscape

QR Code Generators:› Kaywa, QR Stuff, Delivr

Video :› YouTube, Camtasia Studio

Icons:› Icon Dock , Slo Dive, Design Instruct

Thank You!

Please feel free to connect with Sandy and Laura on Twitter:

› @lauralynplant› @sandykora › @drakeintl› @drakejobs