Leveraging Digital Media For Recruitment

By Caleb Adoh

Overview

Today’s Job seekers are different:

- They perform more research on employers

- They have access to more information

- They are very impatient

- They expect companies to follow developmental trends

- They treasure proper correspondences with prospective employers

Developmental Trends

They expect Employers/Organisations

• To be on Social Media (They Treat absence on social Media a serious crime)

• Have a running website where they can possibly get information

• Be totally Digital!

Recruiting Channels

• Website

• Social Media/LinkedIn

• Industry Research Platforms: Slideshare/ Video Sharing

• Newsletter Marketing

• SMS Marketing

• Influencer/Friend Sharing via Broadcast Messaging

• OLX, JIJI, Job Boards, Nairaland,BBM, forums

Social Media/LinkedIn

• Improve social media presence.

• Sponsor the “careers page”link of petros-consulting.

• Create company profile

-Create a Petros Consulting Job group

- Join Groups. Share jobs on these groups

- Create industry-interested content on LinkedIn

- Leverage Banner Advertising

Website

• With a well optimised Website, we can increase traffic to our own website when people click links on jobberman.com or hotnigerian jobs (job boards) and are able to register directly or upload directly on petros-consulting.com

• NB : Aim is to grow our “careers page”via on-site job applications. Other jobs can catch their interest and they can share using social Media buttons

SMS Marketing

• Text messaging is a great way to inform people of latest job openings

• Insert link to Job Page on petros-consulting.com

Forums

• The following sites are free sites, and these sites have awesome traffic: Nairaland, OLX, JIJI, BBM etc.

• We can posts ads with the link on these platforms

Sharing is Caring

• This is perhaps the easiest way of passing job information in Nigeria

• Everybody has to share: on Instagram, Facebook...BBM, Whatsapp, Whatsapp groups

Newsletter Marketing

• Send newsletter blasts on available jobs that have been updated on company’s website to existing and new email database

Video Marketing

• PushCV used video marketing to get themselves heard. Sponsored Videos on YouTube

• They used Falz the Bad Guy to drive job seekers to their site

• We can do engaging videos with funny taglines. Eg. “This is Why Nigerian Youths are Jobless.” Create interactive videos with a call-to-action

Thank You!