Introducing Need To Know Forum

2011 Annual Conference & INFO-EXPO * 12-15 June * PhiladelphiaFuture ReadyFuture Ready

Get ready for theVIP Need to Know ForumVIP Need to Know Forum

in Philadelphia

SLA 2011 ConferenceSLA 2011 Conference SLA 2011 ConferenceSLA 2011 Conference

The “Rocky Steps”


Building Blocks for Future ReadyFuture Ready• Chance to network with and educate

professionals in various organizations• Targeted morning and afternoon

sessions & networking lunch• Arm them with what they Need to

Know – value info pros can offer!Rodin Museum

Need to Know Need to Know SummarySummaryNeed to Know Need to Know SummarySummary


What Exactly is Need to Know?

• Part of the 2011 Annual Conference, unique outreach to non-SLA members

• Learn about the value of access to authoritative information. • 8 sessions on how to help organizations to be more competitive,

avoid lawsuits, improve internal collaboration and increase innovation.

• Opportunity to interact with practicing information professionals from variety of settings at a networking lunch – all for $50.

• Goal is to draw people who need to know more about these issues and how information professionals contribute to the success of their organizations.


Goals forGoals forNeed to Know ForumNeed to Know Forum

• Connect area managers & info pros at SLA 2011

• Direct exposure of our value to decision-makers

• Introduce day-to-day skills and strengths to targeted audience

• Generate buzz for professionCity Hall


Need to Know ForumNeed to Know Forum Target Audiences Target Audiences

•People from all functional roles, organizations and industries are welcome!

•Professionals who might not have seen themselves as knowledge pros

•Directors, managers or colleagues in IT, HR, Marketing, R&D or any area dealing with information, technology or knowledge management

•Anyone (and everyone) who would benefit from having a skilled librarian or strategic knowledge manager on their team or in their organization


Need to Know ForumNeed to Know ForumNeed to Know ForumNeed to Know Forum your questions

what does my organization need to know?

how to best access internal information?

how to tap into emerging trends and technologies?

how to track the competition?

how to use our knowledge strategically?

your opportunityover 5,000 strategic information professionals are converging

@ pennsylvania convention center

june 14, 2011

join them for a day + get some answers

your ROIsome of your time + modest lunch fee=

questions + answers + application to your organization’s knowledge needs

reserve your spotup to 2 free sessions + free pass to exhibits + networking + lunch


Need to Know ForumNeed to Know Forum Outline Outline• Occurs Tuesday, June 14 within the context of the overall conference

• Programs offered at 10 am and 2 pm, selected from the regular program

• Participants can choose a mix of 1 or 2 program sessions plus lunch

• Participants encouraged to visit the exhibits from 1 pm - 2 pm

• Networking lunch where attendees will be seated at with members matched to their industry/function profile where possible

• Price will cover the box lunch ($50)

• Participants will have special badge labels to encourage networking throughout the event


Partner with Units to Promote Partner with Units to Promote Need to Know ForumNeed to Know Forum

Partner with Units to Promote Partner with Units to Promote Need to Know ForumNeed to Know Forum

• Joint effort of PR Advisory Council (PRAC), 2011 Conference Planning Committee and Division and Chapter leaders/PR Chairs

• PRAC & HQ provide template press release(s) to help units promote event to target audiences

• Webinar for planners and PR chairs to review plans and brainstorm additional ideas planned for February 9

• PR Chairs identify potential media opportunities and work with SLA PR Director to place stories


Need to Know ForumNeed to Know Forum Program HighlightsProgram Highlights

• The Corporate Library in Turbulent Times• iCritical Thinking• Using Social Media in the Workplace• Responding to Crisis: How the Right Information Aids

Survival• Locating and Using the Best Information: Doing

Business in Emerging Markets• Managing Metadata: Balancing the Need for Information

and the Legal Risk• Designing a Physical Space in a Digital Age• Building an Innovative Environment


Reaching Reaching Need to Know ForumNeed to Know Forum Target AudiencesTarget Audiences

• Work with Divisions and Area Chapters to identify contacts and media outlets for promoting the Forum

• Contacts to include Division chairs, area Chapter Presidents, event coordinators, PR Chairs, newsletter/blog editors and webmasters

• Media outlets for promotion to include everything from traditional press releases and news items in industry and local press to social media such as blogs, LinkedIn, Twitter and Facebook


What Can Exhibitors Do?What Can Exhibitors Do?• Invite customers and prospects who are NOT currently

SLA members to attend– Focus on people the greater Philadelphia area– We will provide an email template with wording for an invitation

including a link to registration details– Proposed timing for initial mailing is March 2011

• Communicate!– Let your sales people and other employee contacts in the area

know about this special opportunity– Consider including in your customer newsletter or providing a link

to the registration site on your website– Highlight to your Twitter followers and Facebook fans


Questions:Questions:Questions:Questions:

John Walsh – [email protected] Walsh – [email protected] Strand – [email protected] Strand – [email protected] Trudell – [email protected] Libby Trudell – [email protected]


See you in Philly!

Detailed ScheduleDetailed Schedulehttp://www.sla.org/content/Events/conference/ac2011/n2k.cfmhttp://www.sla.org/content/Events/conference/ac2011/n2k.cfm

RegistrationRegistrationhttps://www.slaconference.org/portal/newreg.wwhttps://www.slaconference.org/portal/newreg.ww

Career

Introducing Need To Know Forum