Create and Cultivate Your Online Presence

Introductions! Let’s connect…please share your name, how you’re feeling and what you would like to learn

First, some inspiration

Workshop Plan•What’s in a brand• A quick audit • Trends overview•Workshop time…• Some alone time• Review with a partner• Final tips

I’m a Brand

What’s in a brand?• Let’s put this list together

Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.

the intangible sum of attributes

ExpectationsPerceptions…leads to Persona

Creates an image that identifies and differentiates

Let’s start with what’s out there about you…

Just type in your first and last name with name of your

company or use San Diego

Ex. Elina Kim IntuitEx. Aliza Carpio San Diego

• What do you see?• What is mentioned first?• What surprised you?

Any surprises?

Some reflection time…Is your “online” brand consistent with your own perception of you?

• How would you like to be perceived?• What expectations should others

have of you?• “Judgement”

Tips if you are just starting out….

1. Make an inventory list of your skills – then ask, “what differentiates myself from others?

2. Clarity of how I define myself today (begin in the present – this evolves)

Trends• Twitter • Snapchat• Github• Linkedin Blog posts• Personal site/blog• Instagram

PSA or rather, FSA (Friendly service announcement)

Engineering Priorities1. Linkedin + Github

• Linkedin• Profile photo shows only you and have most up to date position• Create a summary w/ languages in order of competency

• Github – start with checking out what interests you; contribute first by commenting

2. Twitter • Make sure your profile description is up to date• Start with searching for topics of interest• Goal is to get to 100 followers in 1 year (join conversations that are

trending/hot in industry)

3. Snapchat• Following technologists and their stories

Joining meetups!

PM, PMO, Marketing, Biz roles 1. Linkedin - https://

www.linkedin.com/in/defrias • PM, product management and PMO,

program management - following groups and contributing

• Marketing: joining organizations like ANA (Association of national advertisers)• How much are you claiming out there? Claim the

“wins” for your company 2. Twitter • Marketing: Sharing/retweeting tips (watch-

out: lots of services trying to sell you something)

XD Priorities…the Portfolio1. Linkedin2. Portfolio/ Own website3. Twitter

www.sypvandy.com/

Let’s start on Linkedin…Inventory Checklist• https://www.youtube.com/watch?v=F0igxDXNJzg • https://www.youtube.com/user/LinkedIn/search?query=tips

1. Is your photo and headline up to date?2. Clean up your public link (ex. https://www.linkedin.com/in/alizacarpio )3. Do you have recommendations and/or endorsements – start asking now!4. Connect with others – when was the last time? 5. Are there groups you want to follow? 6. Position Listing

• Add at least 1 sentence that describes your work• Add secondary role (ex. Innovation Catalyst, Patent committee member)

7. Let’s work on your summary

Minimum Word Count BioYour name is your job title at Intuit’s your BU, focusing on your high level team focus. Prior to this role, she was previous job title/role at previous company/org. She was also previous role (2) at previous company. Sheholds a degree, BS/MS from your university.

Linkedin Summary

Minimum Word Count Bio_____________is _________at Intuit’s _______________,

focusing on______________________. Prior to this role,

she was ____________at ___________________. She was

also _________________at _______________. She holds a

_____________ from _________________.

Linkedin Summary

Handout

Bio with more word allowance

Your name is your job title at Intuit’s your BU, focusing on your high level team focus. Prior to this role, she was previous job title/role at previous company/org. She was also previous role (2) at previous company. She has patents in x/ She actively contributes in open source/Her work is published in x. Her recent speaking engagements include conference names. She holds a degree, BS/MS from your university.

Linkedin Summary

Bio with more word allowance

_____________is _____________at Intuit’s _____________, focusing on ____________. Prior to this role, she was ______________at ________________. She was also ___________ at _________________. She has patents in x/ She actively contributes in open source/Her work is published ________________. Her recent speaking engagements include _________________. She holds a _______________from _____________.

Linkedin Summary

Handout

Now, on to Twitter• Your authentic self• Tips• Updated profile

description• Add Linkedin • Follow others that inspire

you• Help make Intuit’s brand

cool by highlighting events or ”aha” moments at work• Commit to getting to 100

followers in 1 year

Grab a partner: Linkedin1. Introductions (if you haven’t met)2. 5 min, one partner shares their Linkedin profile as the other listens.3. Observer provides feedback• Is the headline up to date?• Do they have a profile picture that shows who they are?• Is there public URL updated?• Does their page show their latest position (and description)?• Do they have a summary that showcases who they are and their specialties or

focus areas?

4. 5 min, switch partners and do the same thing

Last Call…Final Tips• Your online presence is a story of your brand• ”LIVE” activities really help boost your online

presence…ex. Speaking engagements, attending meetups• Don’t shy away from connecting with your company or

industry leaders on Linkedin• Devote 30 minutes 1-2 times every 3 months to…

review and update Linkedin profile, sending an update, join groups and contributing your thoughts• Once a week, find 1-2 people to follow on Twitter• Once a quarter, review your online profile (just Google

yourself) as a way to take inventory

Let’s connect…

Aliza_Carpio@intuit.com

Txt me at 619.208.6705

@socialac | Linkedin

Some smiles…thank you for coming!