Charles HardyEducation LeaderLinkedIn

June 2016

How to use to kick-start your career

You’re Closer Than You Think

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The World’s Largest Professional Network

433,000,000+ members

https://press.linkedin.com/about-linkedin

12M+

Canada

128M+

USA

25M+

Brazil

7M+

Australia

138M+

EMEA

35M+

India

4M+

South Africa

5M+

Turkey

8M+

Italy11M+

France

8M+

Spain

6M+

NL20M+

UK

2M+

U.A.E

2M+

Sweden

8M+

Mexico

20M+

China

5M+

Russia

8M+

DACH

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Why use LinkedIn?

Market yourself

1Research Careers,

Employers & Jobs

2Find and

Connect with People

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Give yourself the best chance of success

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Part 1

Making yourself look great

on LinkedIn

students.linkedin.com/uk

The Starter

First impressions

The importance of:• Your Photo• Your Headline• Your Summary

Google yourself…

1. Your Photo – make the right first impression

9Check out www.photofeeler.com

1. Your Photo – make the right first impression

• Keep it simple• Headshot• Simple background• Match your target sector• Smile!

more views with a profile photo than without

14x

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“Student”

2. Your Headline – make sure you stand out

Boring!

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2. Your Headline – make sure you stand out

Write an attention-grabbing headline

• Say what it is you do now

• Reference what you want to do next

• Keep it concise

• Get your Keywords in there

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2. Your Headline – make sure you stand out

“Student studying Graphic Design;

Graduate 2016;

Interested in careers in Multimedia & User Experience Design”

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3. Your Summary – your pitch – highlights, interests and aspirations

Draft a compelling summary

This is your “Elevator Pitch” – lasts up to 1 minute max

Focus on top career accomplishments and aspirations

Include your keywords – not buzzwords

The Main Course

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More profile views than those without experience

12x

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4. Your Work Experience – showcase your achievements

• Even if temporary or summer job, these add value to your profile

• By adding employers, the logos are added to your profile, giving it a more official look

• Use bullets and “power words” to highlight your main achievements, responsibilities, learning

• Keep it concise

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5. Your Education – showcase your qualifications

• Include both School / College and University(select from the dropdown list of universities)

• Include full details about your qualifications – level, subject, dates, grades

• By including your university you are also staying connected to the alumni network

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6. Add examples of your work via links, photos, presentations, videos

Give a dynamic, visually appealing representation of your professional story

The Dessert

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7. Volunteering – a great way to showcase experience and values

More profile views than those without

6x

• Adding volunteering experience can be really valuable.

• Many hiring managers view volunteer experience as equivalent to formal work experience.

• And it helps as more companies look for “Cultural Fit” and how people’s values match their own.

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8. Your Skills – showcase your capabilities and get endorsed for them

• Include general skills – e.g. Microsoft Excel

• Include specialist skillse.g. JavaScript, Copy Writing

• Skills are keywords – helping you appear higher up in Recruiter searches

• Endorsements help you look better – and come up higher in search results

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Go for 100% profile completion - Add and maintain on a regular basis

100% complete profiles are 40x more likely to receive

opportunities.

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You can also do all this on the LinkedIn app…

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You can also do all this on the LinkedIn app…

In summary:

1. Register for LinkedIn…it’s free!

2. Prep your Starter – a good Photo, tasty Headline, an appetising Summary / pitch

3. Dish up a hearty Main Course – sumptuous Work Experience, enticing Education, topped with delicious rich media

4. Serve a mouth-watering dessert – rich Volunteering, sweet Skills

5. And remember: service with a smile!

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Find out more:

students.linkedin.com/uk