1. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Dont fall... fly. Birmingham City University Student Services 29 May 2014 L #flydontfall

2. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk How can you be happy? Do what you love and you never have to work a day in your life Confucius (erm maybe) 3. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Flying, not falling What do you want from life? What do you have to offer? How to sell yourself 4. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Flying, not falling What do you want from a career? What is employability? What are your skills? The two types Targeting the right job How to sell yourself The 3 rules of selling Interview technique Close and prize draw 5. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Tweet your top job tips to L #flydontfall 6. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What do you want from life? 7. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What do you want from life? Sex Clothes A yacht Bling Helpothers Control over my life Happiness Travel Power Shoes House Security Money Family Friends Make a difference Car To find my calling iPad Education Knowledge Peace Fun Career Fame 8. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What do you want from life? Money Responsibility Something worthwhile A good work-life balance Being creative Helping people Fame Having a laugh Working outside Working with people Working with animals Making something Being original Respect Flexibility Power and influence 9. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Money Power Being creative Working with people Security Fun Work-life balance Fame Something worthwhile Whats your reward set? 10. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk How can you be happy? Create your own reward set 11. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Money Power Being creative Working with people Security Fun Work-life balance Fame Something worthwhile PlumberPoliticianTeacher Where to get your rewards Different jobs different reward sets 12. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What have you got to offer? 13. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What have you got to offer? What is employability? The ability to be employed. What it takes to get a job. What it takes to keep it. What it takes to be successful. Adding more value than you take. Being useful. 14. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What youve got to offer You Wanted Rewards On offer Skills An employer Wanted Skills On offer Rewards 15. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What youve got to offer What are your skills? 16. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What youve got to offer Im good with computers I pick things up quickly Expert in European patent legislation Im good at solving problems Communication I can perform brain surgery Im well organised I have memorised the London street map Im creative Im bilingual I like working with numbers I use my own initiative Being part of a team Im business-minded I can swim I know all 116 verses of the Mongolian National Anthem 17. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What do employers want? Communication Teamwork Business/ Customer awareness a.k.a. enterprise Numeracy Planning and organising skills IT skills Self-management a.k.a. initiative Problem-solving a.k.a. resourcefulness Job-specific skills a.k.a. hard skills Erm a bunch of other stuff 18. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What youve got to offer Soft skills Transferable Useful in almost any job The mix varies Hard skills Non-transferable Job-specific 19. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What youve got to offer Im good with computers I pick things up quickly Expert in European patent legislation Im good at solving problems Communication I can perform brain surgery Im well organised I have memorised the London street map Im creative Im bilingual I like working with numbers I use my own initiative Being part of a team Im business-minded I can swim I know all 116 verses of the Mongolian National Anthem 20. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk PlumberPoliticianTeacher What does the job involve? Good with computers Ability to learn Initiative Good at solving problems Communication Well organised Creative Good with numbers Being part of a team Business-minded Different jobs different skill sets 21. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Finding the right match 22. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Matching You Wanted Rewards On offer Soft skills Hard skills An employer Wanted Soft skills Hard skills On offer Rewards 23. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk The stool of your dreams What you want to do What you can do What a job involves 24. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What you want to do What you can do What the job involves The perfect career The perfect career 25. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Targeting your hunt The Bucket Game 26. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Targeting your hunt Dont apply blindly Make each application count 27. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Hang around well be back after a break. Birmingham City University Student Services 29 May 2014 L #flydontfall 28. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 29. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What is selling all about? 30. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What is selling all about? 31. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What is selling all about? Who is the message aimed at? What are they trying to say about their product? Why? 32. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What is selling all about? 33. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What does your market want? How do products start? They start with desire The seller shows they can meet the desire But what makes them different/better? Unique Selling Points 34. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Know your product What are your USPs? Whats so good about you? Whats so different about you? What are your USPs? 35. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk What does your market want? Think like the person youre trying to sell to Know what they want Pitch what makes you stand out your USPs What fits is whats best 36. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk The three rules of selling Know your market Know what your market wants Know your product 37. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk The 3 rules: Know your market Who are they? What are they interested in? What are their interests? We all want to be wanted 38. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Know what your market wants You must think like the employer. But how? Think about it Research Look at the job ad, person specification, job description Ask 39. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Know what your market wants Requirement Essential or desirable? How assessed? Qualifications / Education / Training: Degree level Master degree Essential Desirable Application form Experience: Experience of working in a similar role Experience of writing communications, press releases Experience of dealing with advertising agencies Essential Desirable Desirable Application form and interview Knowledge: Knowledge of marketing techniques and PR Knowledge of the relevant industry Essential Desirable Interview Skills & Competencies: Excellent communication skills, particularly able to write in an engaging manner to suit a variety of audiences Ability to process and interpret complex information Essential Essential Written exercise Ability test A person specification 40. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Know what your market wants Requirement Essential or desirable? How assessed? Skills & Competencies: Strong prioritisation skills and ability to manage own workload Ability to work flexibly Team player Ability to negotiate Essential Essential Essential Desirable Assessment exercise Group exercise Group exercise Role play Personal Attributes: Self-motivated Ability to make decisions and use own initiative Creative, comes up with ideas Prepared to learn new skills Essential Essential Desirable Desirable Interview Assessment exercise and interview Written and group exercises Interview Other: Ability to use Microsoft Word, Excel and Publisher Willing to participate in presentations Desirable Desirable Interview Interview 41. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk The 3 rules: Know your product Your USPs Which are relevant For each need, show how you meet it Show, dont tell 42. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself Remember to sell yourself In your job/course application In your CV In your covering letter In interviews In building your network In the job 43. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Hang around Remember to tweet your tips Birmingham City University Student Services 29 May 2014 L #flydontfall 44. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself : interviews 45. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 46. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 47. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 48. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 49. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 50. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 51. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself 52. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Interviews Apply the three rules of selling Know your market Know what your market wants Know your product The Formula 53. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Interviews: The Formula Apply the rules Prepare Read the clues Get your message across 54. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Theres no such thing as failure I was club events manager for a football team last year, but in the end I resigned because of the workload. My time as an events manager taught me the importance of time-management and how to prioritise my interests alongside my studies. make your failures sound great 55. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Interviews Being in control First impressions Body language Breathing Interview improv 56. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Selling yourself What weve learned: The three rules of selling Know your USPs Get your message across Show, dont tell 57. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Next steps: Student Services, Jobs & Careers 58. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk ASK us about Careers and Job Prospects Visit https://icity.bcu.ac.uk/careers for further information on how to choose and manage your career and find employment To book an appointment, please contact Student Services on 0121 331 5588 or visit the Student Services reception at our City North (Perry Barr), City South and City Centre campuses. 59. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk ASK us about Careers and Job Prospects Careers and Job Prospects can help you wherever you are with our online advice service Ask Us - get your CV, cover letter or application form checked online Chat Live - real-time careers advice with a Careers Consultant Graduate Chat Live graduated but cant get to campus? Talk to us online! For more information, visit icity.bcu. ac.uk/careers 60. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Flying, not falling What do you want from a career? What is employability? What are your skills? The two types Targeting the right job How to sell yourself The 3 rules of selling Interview technique Close and prize draw 61. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Feedback Tell us what you thought Stay in touch The best tips Prize draw 62. L #flydontfall | Push.co.uk | @PushTalks | Facebook.com/pushcouk Thanks for coming Good luck 1 www.push.co.uk L @PushTalks | f facebook.com/pushcouk L @TheTrevorLock | 1 trevorlock.org L @MojTaylor | f facebook.com/moj.taylor L @JohnnySRich | 1 johnnyrich.com