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Establishing Your Professional Presence on
Social Media
KiKi L’ItalienAmplified Growth
Disclosures
• Financial:– Financial compensation received from
ASHA for this presentation • Nonfinancial:– Great conversation– Interesting people– Attention for my ideas
Learning Outcomes
• assess your current professional presence online
• identify red flags and common mistakes made by professionals using social media
• create a plan for improving your online presence to meet career objectives
Why Your Online Professional Presence MattersLonger professional career, more career changes, expectation for a digital footprint
Question
Where should you start?
Activity: Clarify Your Goal for Building Your Online PresenceAre you trying to stay marketable for future employment? Maintaining a professional image? Promoting a new business? Being recognized as a thought leader? Write down your #1 goal. Let’s work on that!
Professional Portraiture
• What qualities do you want to portray?• Several poses • Versatile – horizontal and vertical
If strapped for cash, try a headshot lounge or get creative with a friend
Update Online Bios
• Review all social media bios• Use keywords relevant to your goals• Make sure you are searchable• Stay consistent with your brand• Update all images
Tip: Make small improvements each week.
Identify Your Platform
• Regular fresh content – daily/weekly/monthly?
• Blog, Vlog, tweetchat, podcast, infographics
• How can you best provide value?• What is your natural style?• What types of content work best for
you?
Your Unique Content – Consistency
Your Unique Content – Consistency
Don’t forget SEO
89 percent of consumers use search engines to research a product, service or
business before making a decision. - report from Fleishman-Hillard
Use Offline with Online
While building your online presence, consider augmenting with hosting live
events and direct mail pieces that delight.
Track Your Progress
Give yourself a time limit and measure your progress.
Make corrections to plan, if needed.
*Thought Leadership Development• Establish your personal brand• Work with mentors and influencers• Network• Get published, speak• Be bold, drive change
Assessing Your Online Presence
1. What are your goals – short & long-term
2. Build your platform – (if you have your own biz, website is hub)
3. Always be optimizing and improving4. Provide value5. Be social6. Build relationships7. Track
Social Media Profile Boosts
#1. Account name matches your name used for all business.
#2. Appropriate, professional, and current profile image
#3. Use the custom URL
#4. Use relevant keywords(how would your ideal audience find you
via Google?)
#5. Turn off notifications when updating your profile
#6. When you look at someone’s profile, know they can see it (unless you choose
to view anonymously)
• Keywords• Contact information• Cross promote
content• Relevant links• Location
Facebook Page – About
• Keywords• Contact
information• Cross promote
content• Relevant links• Location
Facebook Live
• Promote ahead of time• Keywords• Script/Outline• Audience• Relevant links• Location• Edit later• Repurpose
Red Flags (Don’t do this…)
• Keywords• Contact
information• Cross promote
content• Relevant links• Location
Not updating your status regularly…
Using generic connection request…
Brand: YOU!
What next steps are you going to take to improve your online presence? How will you
know you’ve been successful?
Create a plan – let’s build it!• What are your goals – short & long-
term?• Platform – website is hub, what
channel will you focus on?• What is your plan for consistently
optimizing & improving?• How will you provide value?• What relationships with mentors,
influencers would you like to work on/build?
• What metrics will you track?
Summary
• assess your current professional presence online
• identify red flags and common mistakes made by professionals using social media
• create a plan for improving your online presence to meet career objectives
Resources
• https://www.entrepreneur.com/article/249034
• http://www.socialmediaexaminer.com/5-free-ways-to-build-your-personal-brand-on-linkedin/
