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Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ

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Page 1: Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ

Afinity with PCs and Windows environments.

Fluent on Excel, PowerPoint and Word.

Geek of Blogs and WikiContent.

Intermediate level for Acrobat and Flash.

Basic Level of SPSS and SAP.

ANDRES Estado Civil: SOLTERO

Add.: Av. 4B Oeste # 3-135, Ap. 301 Tel.: 57 2 893 6238

Email: [email protected] Cel: 57 315 418 6715

I,m an adaptable, recursive and inquisitive individual; gained

international experience both in Americas and Europe, I have been strongly trained on research, branding & social media; I

consider my self one-of-a-kind expert in quali-quanti studies.

Currently working on Brand Management, social media

positioning and innovation processes.

I would like to actively boost a career that allows me to keep

managing projects where brands can be innovated to listen and engage customers. That is my passion!

BA

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M.A. on Advertising and BUSINESS l Universitat de Barcelona with Inst. Sup. Adm. – 2009

AC

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Diplomature on MARKETING COMMUNICATIONS & BUSS. l

Dale Carnegie Training Institute Inc. – 2005

B.S. Behavioral Sciences, Majored on ORGANIZATIONS l Universidad Javeriana, Fac. Hum. Social Sciences – 2003

Fellowship in Market Research and BRANDING l Missouri State University and Webster University – 2011

Nov./09 – Sep./10

Research and Innovation: Design research-based

products, profiling targets, feeding databases, moderating

focus groups, coordinate interviews, projective tests

analyze consumer ethnographic interventions.

Administration: Contact potential customers, presenting

the company's portfolio, recruiting and coordinating suppliers, teams training and manage alliances.

Research Director

PROFILE

GOAL

INK.

Mar./11 – Presente

Branding: lead processes of analysis valuation or strategy

for local brands included verbal-visual identity (name-

design) or legal registration of them. Develop products and portfolios as well as run qualitative studies and

brainstorming sessions.

Social Media: Coordinate web strategy projects where

the brands are involved while activating social channels,

curating content and control ´community management´

activities monitoring and running online surveys

I Cali, Bogotá, Springfield MO.

Senior Specialist &Project Manager

Oct./10 – Feb/11

Plan, organize, coordinate and control a combined (quali-

quanti) research via Internet based on Online Surveys platforms. Main goal: sound customer satisfaction.

In-House Market Research Specialist

VELASQUEZ

`Farmer´

CULTUREWAV.ES

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Springfield Area

Chamber of Commerce. Missouri, USA.

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FACEBOOK.com/AndresFelipeVelasquezHenao

TWITTER.com/La_Tinta_Gris

LINKEDIN.com/in/andresvelasquez/

Page 2: Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ

At LECHTER Americas, now defunct.

Previously RSI

Kitelab Company

Ene./08 – Mar./08

Field-Work Executive

Sep./07 – Dic./07

Quanti & Quali Project Executive

Jun./07 – Ago./07

Research Assistant

>

Dic./06 – Jun./07

Research Analyst

>

TNS Colombia

Abr./08 – Sep./08

I Cali, Bogotá,

Project Director

Block de Ideas

Sep./08 – Ago./09

I Barcelona, Madrid,

-Freelance- Qualitative Researcher

Formerly QUANTA Research International

(`Trainee´)

(`Trainee´) *

*

1. Testing commercial category 2. Usage preferences, 3. Concept tests, 4. Monitors / Omnibus and Historical, 5. Competition Analysis, 6. Impact of commercial & advertising recall, 7. Price sensitivity, 8. Consumption motives, 9. Indicators packaging and organoleptic, 10. Characterizations of targets for clusters.

Cadbury, Sab-Miller Bavaria, Coca-Cola (Dassani), DirectTV, GlaxoSmithKline, Goodyear, Kimberly-Clark, Michelin, Nestlé, Phillip-Morris/Altria, Procter&Gamble, Samsung, Schering-Plough, Sika, Alianza Team, Toyota, Tecnoquímicas, Western Union, Nacional de Chocolates, Carvajal, Alimentos Polar, Belleza Express, Honda, Periódico el Pais, Huawei, Banco Caja Social, International Flavors and Fragrances, Cemex, Davivienda, McCann-Erickson, Incauca, Familia-Sancela, Gane, Innova.

At the bottom of this page there is a list of the types of studies I managed and some of the main accounts I was involved with.

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Page 3: Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ

U. Javeriana

1997-1998

I Cali, Bogotá,

Psychometrics Laboratory

´Behavioral Tests´ Part Time Teacher and Assistant

Revista El Clavo

1999-2000

I Cali, Bogotá,

Hotel Sofitel

2001-2002

I Cali, Bogotá,

Intern, In-House Consutant

Hotel Mercure

AIESEC

2002-2004

I Cali, Bogotá

Member, Director, Fellow

Santo Domingo, Galati, Sao Paulo, Barcelona, New York

Dale Carnegie

2004-2005

I San Juan, Puerto Rico; Santo Domingo Rep. Dominicana

Junior Consultant

Inima de Copil

2005

I Galati, Romania

Social Responsibility Intern

Kraft

2006

I Bucuresti, Romania,

Winter Intern

Advertising Director

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See REFERENCES and Endorsements on Linkedin

linkedin.com/in/andresvelasquez

REFER

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* * EX

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Page 4: Curriculum Vitae (Descriptive) - ANDRES VELASQUEZ

Walking, Bicycling, Swimming, Squash, Taekwondo,

Read, Internet, Television, Movies, Cooking, Travelling,

Agencia

Several Inhouse Corporate Training Programs for Research

Process Executives.

TNS-RESEARCH INTERNATIONAL:

Instituto

Dale Carnegie Course Graduate and Coaching

Certificate

DALE CARNEGIE:

Organización

Alumnus and currently part of the Board of Advisors and

Board of Directors leading the Area for Communications.

AIESEC:

Grupo

“Task Forces”

ACCOR:

Universidad

Lots of Workshops in several subjects (Ex.: arts)

JAVERIANA:

Otras

Entrepreneurship

Personal & Professional Development

Leadership

ACTIVITIES (COURSES, PROGRAMS, SUMMER SCHOOLS):

-

Alumni of the Business Fellow Program as participant with

Partners of the Americas

US DEPARTMENT OF STATE

CU

RR

ICU

LAR

EX

TRA

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US Department of State Alumni, Partners of The Americas,

UN Volunteers, AIESEC (Alumnus and Honorary Ex-

Member), Rotary, Scouts,

MEMBERSHIPS: