Accelerating Your Government Career With Social Media

Andrew Krzmarzick, GovLoop Community Manager [email protected], @krazykriz

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Accelerating Your Professional Elevation with Social Media

Overview You might meet your next boss at a social event. But what if you could make powerful, professional, network-‐building connections every day? You can. This session will help you to capitalize on social media tools like Facebook, GovLoop, LinkedIn and Twitter to accelerate the velocity with which you meet new people and establish yourself as a go-‐to (gotta-‐hire) resource. Objectives Ø Cast a quick vision for your future career destination. Ø Identify the types of people that will help you get there. Ø Leverage social media to accelerate your professional connections. Exercise 1: Where Are You and Where Are You Going? In 7 words or less, explain your professional role RIGHT NOW.

In 7 words or less, state your vision for your professional role IN 2020.


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Outline / Table of Contents

Overview and Objectives 1

Exercise 1: Where are you and where you are going? 1

Outline / Table of Contents 2

The Networking Process 3

Exercise 2: Who can help you get there? 5

GovLoop 6

Candace’s Story 10

LinkedIn 11

Jeffrey’s Story 14

Facebook 15

Exercise 3: What can stall your journey? 16

Twitter 19

Google 21

Blogging / Podcasting 23

Chris’ Story 24

Exercise 4: So what will you do next to hit the gas? 25


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THE NETWORKING PROCESS: HOW TO LEVERAGE RELATIONSHIPS AND REFERRALS TO GET A JOB*

© 2011 Heather Krasna | http://www.heatherkrasna.com

Networking is almost universally agreed upon to be one the most effective ways to get a job. Here’s a step-‐by-‐step process to leveraging and expanding on your network to land a job. 1) Get ready.

a) Identify what you want to achieve from networking. Are you exploring a new field and just want to learn about it? Do some homework first—research the field, read up on organization websites, and join a professional association so you can be conversant and professional with your contacts. Don’t waste people’s valuable time with elementary questions that could be answered by a few minutes of homework on your part.

b) Get organized. You will be doing a lot of outreach, visits, emailing, and following up with people. Get a system to track the details, using Excel, Act!, JibberJobber.com or whatever else works for you.

2) Identify your existing “inner circle” and peripheral contacts. Look for prior and current work contacts, clients, co-‐workers, supervisors, friends, professional association members, classmates, alumni from your school, professors, social group members, religious organization members, service providers etc.

• Inner Circle contacts are people who know you personally and might be able to recommend you. • Peripheral contacts know someone who knows you, are people who “know of” you but don’t know you

well…yet.

3) Research and categorize your contacts.

a) Categorize people by level of connection with you: • Innermost circle (references, family, friends) • Inner circle (co-‐workers, classmates) • Outer circle/peripheral (friends of friends, people you’ve met briefly) • Prospects (people you know of, but who don’t know you)

b) Categorize people by relevance to your job search: • most relevant (currently in your industry, job function, and geographic area, and/or in a position to

hire or refer you for jobs) • peripherally relevant (in related industries, job functions; same industry, different geographic area) • less relevant (best friend in a totally unrelated industry—still might know people who can help you)

To help with research, create a Linkedin and GovLoop profile and connect with all of your existing contacts, both inner and peripheral. This will help you identify which contacts are best-‐connected (you can sort by number of connections on Linkedin), and identify which might be able to help you in your specific search.

* Check out an infographic of this process at http://www.govloop.com/profiles/blogs/7-‐steps-‐to-‐social-‐networking

Tip: Consider the level of connectedness your contacts have—are they well connected in general? Do many people owe them favors? Do you know any “super-‐connectors”?


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4) Leverage your existing “inner circle” contacts. Contact them via Linkedin, email, or phone, with a message reaching out to re-‐establish the relationship (consider starting with step 6), ask them how things have been, and mention that you are soon launching a job search. Be specific about your job target: specify the job title, type of organization (or specific organizations), mission area, and geographic location you want. Ask them to:

• Keep an eye out for relevant jobs for you, and forward them along to you • Introduce you to people in your area of interest or target organizations • Serve as an internal referral for positions (i.e. recommend you to hiring managers) • Give you tips on the hiring process for their organization and revise your resume • Recommend you on Linkedin; and/or serve as a reference • Meet with you to chat and catch up. Don’t only ask for favors when you need a job! Ask how they are

doing! 5) Reach out to new contacts: Using the introductions from your inner circle of contacts, as well as other connections / professional associations / alumni networks and attendance at networking events, start reaching out strategically to new people who are:

• In organizations on your target list • Have job titles you envy/admire • Might be in a position to either hire you, or to serve as an internal referral for upcoming positions in

their organization; or are super-‐connectors in the field and/or • Are accessible and likely to respond to your request (either are at a level 1-‐3 years ahead of you; or you

are being introduced by someone that they owe favors to and so they feel obligated to respond; or are unlikely to be inundated with networking requests).

Ask these people for Informational Interviews. Etiquette for these meetings is: be on time, respect the allotted time, offer to pay for the other person’s coffee, have a list of questions, and do your homework so you don’t waste time on basic questions. Your goal with these short meetings is:

• Research—learn about the organization’s culture, possible new opportunities, the person’s career trajectory, job search advice, and ways you could be helpful to this person

• Referrals—ask for introductions to people at other organizations or resources to explore • Resume feedback—ask (without asking for a job!) for them to review your resume to make sure it fits

your target field • Be remembered positively and convert the person into a contact in your inner circle.

6) Feed your contacts. Maintain the relationship you have established with your new and existing contacts—and do this on an ongoing basis, not just when you are job-‐seeking-‐-‐by:


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• SENDING A THANK YOU NOTE after every informational interview. Not just an email, but a card. If you can’t do a card—you don’t have a mailing address—write a Linkedin recommendation about how helpful the person was.

• Letting them know when you follow up with a person they have referred you to. • Keeping them posted from time to time about your job hunt and asking how they are. • Referring other people to them as relevant; and helping people they refer to you. • Sending them job leads, grant opportunities, new business opportunities, timely and relevant news

articles, possible speaking engagements, or other ideas or resources that will either help their organization or help them personally whenever possible. Retweet their tweets, publicize their organization, etc.

• If you know the person personally, send birthday greetings and holiday wishes. Go back to steps 4 through 6 until you land a job, then go to step 7. 7) Thank everyone who helped you get a job! Exercise 2: Who Can Help You Get There? Identify 10 contacts – 5 people you know and 5 prospects. Designate them as one of the four categories below.

People You Know

1.

2. 3. 4. 5. Prospects

1. 2. 3. 4. 5.


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Discovering Connections How do you find people you know and prospects on GovLoop? See below:

1. Click on “Members” from the GovLoop home page.

2. On the following page, click “Advanced Search.”

3. You can also go directly to http://www.govloop.com/profiles/members/advancedSearch

4. Search by Name, Title, Current Agency or Organization…or even Educational Background.

5. Once you find someone you know or that interests, send them a Friend Request (private) or leave a note on their Comment Wall (public).

TIP: • When making a Friend Request on

GovLoop, you have a limited number of characters and it doesn’t allow links. Here’s where your 7-‐word description comes in handy along with a brief reason for your request.

• The Comment Wall allows you to use more characters and share links. The only potential drawback is that your comment can be seen by anyone and is show in the community’s “Latest Activity” stream on the homepage.


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GovGigs: Find, Land, Keep and Leap As part of its “GovGigs” initiatives, GovLoop offers four key services and tools to accelerate your career advancement:

1. Rock Your Resume GovLoop has teamed up with Young Government Leaders (YGL) to host a project called “Rock Your Resume.” To date, over 100 people have received resume reviews. We have secured the expertise of two top-notch expert reviewers who are conducting 10 resume reviews each month. It is a free service offered exclusively to GovLoop members. Here’s how it works:

o Become a member of GovLoop (if you aren’t already) o Join the “Rock Your Resume Group” - http://www.govloop.com/group/rockyourresume o Submit your resume along with some context for the reviews. o They offer a review; you post your edited resume so that other members of the community can

learn from the process.

NOTE: Here’s a blog post showing the resume of someone who has followed the recommendations of the reviewers…and is getting job interviews:

http://www.govloop.com/profiles/blogs/government-‐resume-‐makeover-‐jacob-‐hoots-‐edition

2. Mentors Program With the impending departure of Baby Boomers from the workforce and the need to transfer knowledge from one generation of public servants to the next, there's one idea that arises again and again: "there ought to be a government-‐wide mentoring program." Of course, there are several excellent mentor programs in individual agencies and at the state and local level...but there is nothing available on a larger scale -‐ a massive mentoring project that connects people from every level of government with seasoned leaders and peers who can offer insight and advice to help each other advance in their careers. Well now there is: the GovLoop Mentors Program! Here’s how you can get involved as a mentor or mentee:

o Go to http://mentors.govloop.com o Determine whether you want to be a mentor or mentee. o Complete your profile. o Get matched!

NOTE: The program is running as a pilot from July – November 2011 with a limit of only 50 mentor pairings. The program will re-‐launch for a broader number of people in January 2012.


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3. Free Online Training / Resources In addition to these two programs, GovLoop hosts a free, hour-‐long, online training every month and produces guides and infographics that offer easy-‐to-‐read advice for career advancers. Here are some examples:

Archives of Free Online Training

• “Find the Right Gov Gig For You” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-‐resource-‐how-‐to-‐find

• “Get That Gov Gig: How To Network in a Tricky Job Environment” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-‐resource-‐networking-‐archive-‐and-‐slides

• “How Stunning Storytelling Can Advance Your Government Career” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-‐resource-‐storytelling

Links to Guides and Infographics

• “Building Your Resume on USAJOBS” http://www.govloop.com/group/rockyourresume/forum/topics/rock-‐your-‐resume-‐usajobsstyle

• “4 Winning Tips for a Successful Job Interview” http://www.govloop.com/group/rockyourresume/forum/topics/rocking-‐resource-‐4-‐winning

• “10 Tips for Letting Federal Employers Know Your Worth” http://www.govloop.com/group/rockyourresume/forum/topics/10-‐tips-‐for-‐letting-‐federal

• “New Hire Handbook” http://www.govloop.com/page/new-‐hire-‐handbook

4. Jobs.GovLoop.com Finally, GovLoop recently launched a new site designed to make it easier for you to narrow down potential job matches. Every week, you can receive 10 new jobs in one of several functional areas: acquisition, budgeting, communications, generalist, human resources, information technology and even $100K+ jobs. We’ve also consolidated all of the above resources in one place to make it easy to find all of your career advancement. Access here:

http://jobs.govloop.com


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Learn from Experts and Peers There are two great ways to leverage the people on GovLoop to educate yourself about your field:

Blogs While there are scores of bloggers covering every issue imaginable on GovLoop, these three people cover career-‐related topics:

Dianne Floyd Sutton Title: President, Sutton Enterprises Blog: http://www.govloop.com/profiles/blog/list?user=0k2ey1mko5jdz

Heather Krasna Title: Director, Career Services, Evans School of Public Affairs, Univ. of Washington Blog: http://www.govloop.com/profiles/blog/list?user=2mbxcjlplp4t6

Kathleen Smith Title: Chief Marketing Officer, ClearedJobs.net Blog: http://www.govloop.com/profiles/blog/list?user=3bq00nhku177p

View all of the top blog posts at: http://www.govloop.com/profiles/blog/list?promoted=1

Forums Of course, one of the best ways for you to find answers to your questions or position yourself as an expert is to check out the Forum section on GovLoop:

• Ask: http://www.govloop.com/forum/topic/new

• Answer: http://www.govloop.com/forum/category/listByTitle

TIP: Be sure to use the search function in the blogs and forums to find content most relevant to you.


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Candace’s Story How did you find out about GovLoop? Honestly...I was bored, unemployed, and going through my morning ritual of sending out about 25-‐30 resumes a day. I did a Google search for something like "Government Contract Administration" and stumbled on a GovLoop blog post. I dug through the site, including the job board, and signed up!

How did it happen, the connection that led to your job? As soon as I signed up for GovLoop, someone virtually greeted me, asked me what I was interested in, and pointed me on to relevant groups. They told me to check out individuals in those spaces that did a lot of posting and to reach out to them. Not only that, they told me to start posting/ blogging in those groups to gain credibility. It wasn't too long before I stumbled upon Sterling Whitehead; he had just started Young Acquisition Professionals on GL. He was piloting a mentor/mentee program through YAP, and pairing young, want-‐to-‐be acquisition nerds, like myself, up with experienced acquisition gurus. COOL! I asked Sterling if we could talk via phone. He was more than willing. A few days later we made that connection. Sterling advised me to join some professional associations like NCMA and IACCM that were relevant to my desired career field. He also told me that he had transitioned from selling toilets in TX to an 1102 contracting officer with the Department of Navy in just a few short months. His story really gave me the hope that I needed to get out of finance (which had literally imploded around me) and to move on to my real passion, the public sector.

Sterling paired me up with Tina Borger, CPPO, Director of Research at the National Institute of Governmental Purchasing (NIGP). Tina and I went back and forth on the phone at least once a week for about three weeks. She would forward job announcements to me from all over the country related to procurement (mostly on the state and local level). I asked her one day if she would review my cover letter and resume (surely there was something wrong with it, because I had never received a call back for an interview from any government organization). She agreed. After forwarding my resume, Tina took one look and asked me if I would be interested in working for NIGP. She was looking for someone to research standards of practice for the public procurement profession. She encouraged me to rework my resume a bit, and championed me all the way through NIGP's HR and hiring process. Literally 3 weeks later I was the new Standards Manager at NIGP.

I'm happy to say that six months later, I've taken my recent Diplomacy studies and put them to work at NIGP. I've had the pleasure of meeting with a delegation from China, managing a team of over 65 individuals in two countries, and now looking at taking our project global! WOW RIGHT?

How is GovLoop helping you to keep growing now that you've landed that gig? Every day I find something new on GovLoop. We affectionately refer to these things as "shiny objects". Be it a posting on leadership, government performance management, or helping out another young govie...I continue to take ideas from GovLoop to innovate in my position here at NIGP. The most successful take away from GL was a posting which helped me to conduct an interview with key stakeholder organizations for my project, record that interview, and turn it into a podcast...all for free. My boss and CEO loved me for that one!


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Top 7 Tips for Leveraging LinkedIn Most people are already on LinkedIn. If not, I’d encourage you to open an account. It’s free and simple. Either way, you should be sure you do these three things:

1. Make sure your profile is complete and up to date!

2. Search your email contacts to find connections.


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3. Find awesome people.

4. Join, create and participate in groups.


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5. Recommend your colleagues (and request recommendations).

6. Search, save and have the jobs delivered to you.

7. Integrate your other social media accounts.

• Blog

• Reading List

• Slideshare

• Twitter


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Jeff’s Story 1) What’s the history of the CLO Group on LinkedIn and what was your baseline knowledge of social media? I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it. After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network thinking and hoping to get 20-‐30 folks over a period of a year or so. I started the group because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.

2) What was it that motivated you to try something new with social media? Basically, LinkedIn was a place for me to find old college buddies. Before our talk I had my group up, but I didn't really actively seek new members or really communicate much with those who joined. I just figured things would "happen" and individuals would just start to collaborate. The conversation we had over dinner convinced me that I needed to spend more time in the network, I had to "work my network." Literally, I had to start communicating with folks who took the time to sign up. Before our chat I thought success was just starting the group and anything the group did would be gravy (let's call it success plus). I realized that was a "passive" model and I had to change my thinking, and basically think of the site more as a "place of engagement" where I would reach out to members, ask them questions, and seek their opinion. Our conversation helped me see that success might be achieved through focused engagement. 3) Can you describe what has happened since launch? The November launch was uneventful; folks started to come in groups of 5 or 6. Post-‐holidays and after February something happened -‐ some days I would get 20-‐30 requests to join! Today, humbly I tell you that the interest in the group has totally exploded, and gone international -‐ requests to join come regularly from learning professionals from around the world. As of today we have over 400 learning professionals in the Chief Learning Officers Network, I don't have a breakdown of actual CLO's -‐ the group is a composite of individuals with learning and development responsibilities and folks who are actual CLO's, seasoned with some vendors. 4) To what do you attribute the growth? How did you disseminate information about it? Growth is due to word of mouth – has to be since I don't advertise it anywhere and I really don't talk about it to other leaders. Why? Because the metric of success being bigger numbers doesn't work for me, so there was no need to "talk people into joining." That's why the interest in the group is so surprising. 0I never expected this much interest so actually I never develop a marketing strategy either. It's interesting that not only do I now get the usual request to join, I also get Inmail/Email for individuals who are providing me a business case/justification for why they should join and how they expect to contribute to the group, almost like a self-‐


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imposed application process. I have received emails from folks who have said that "so and so recommended that I join and here is how I want to contribute..." I haven't' let everyone join and have gotten some not so nice emails from folks who really didn't have a connection with the group but the integrity of the group matters to me so I don't mind taking a few hits. 5) What's the biggest outcome or ROI/ROE for you to date? The group has become known as a place for leaders in learning to share ideas/thoughts/connect – something that was just not possible a few years ago but made available through advances in technology. We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together/collaborating. There is interest in doing a CLO conference in web 2.0 (leaning toward Second Life) where we will have a day of discussion on common issues. I'm forming a team of five CLO's/learning professionals to plan it. On a personal level, I've been invited to a CLO's only retreat (for 150 CLO's of major private sector organization) and have been asked to be a presenter (not something I sought but humbly happy to support) -‐ without the network the folks in charge of the retreat would have never found me. 6) What ideas do you have for the future with LinkedIn? Beyond? I want us to be a "real-‐time think tank" doing things like developing and deploying surveys to the group on learning and development topics, taking the information that we uncover and share it with the greater learning community. Also, I hope that the group can help government CLO's look for, and then execute, ways to collaborate and share costs in the design, development and execution of strategic learning initiatives. I want to ensure a safe forum for CLO's to noodle ideas/be creative and inventive and test (success is great and failure is ok, too). Perhaps we can host an annual Web 2.0 conference and develop a CLO academic curriculum because right now there isn't identified (that I've seen) basic curriculum for a CLO (either at the undergrad/grad level). 7) Any final thoughts or insights for readers? Whatever we do I want it to be sustainable and meaningful -‐ the bigger means better metric is a data point, but not my goal. For me it's much more important that we are doing something with folks who took the time to join and ensure that they will make use of the group and feel a part of the group than just getting bigger. Ultimately, the group has to be relevant and sustainable beyond even my own involvement.

5 Quick Lessons from Jeffrey’s LinkedIn Success 1. Focused, active engagement leads to the greatest returns.

2. As with any endeavor, the more you give, the more you receive.

3. Although the hallmarks of social media are openness, transparency and participation, it is okay to limit access to your network if that ties back to your ultimate goal.

4. Establish a clear set of outcomes and a vision for the future.

5. Bigger is not always better. A relevant, active group of people that brings value to one another may be a more meaningful measure of success.


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Not Professional? Facebook is not usually seen as a professional networking site. Yet few social networks can cause more trouble for your career than Facebook. You all know how to use Facebook to connect with friends and family…so this section focuses more on the fine line between fun and infamy. First, we’ll cover a relatively new app that strives to combine the personal and professional on Facebook:

BranchOut is a Facebook app that helps you expand your career network to include everyone you know on Facebook. Every time a Facebook friend joins BranchOut, you see where they used to work, where they work now, and where their friends work. The most obvious benefit of BranchOut is that you can expand your career network through all of your friends on Facebook. You can search by company name, see a full list of all your friends on Facebook and all of the places they worked, search the BranchOut database for job opportunities, and help your friends get jobs.

Key feature: Branchout syncs with LinkedIn – a pretty sweet feature if you don’t mind mixing business.

Exercise 3: What can stall your journey? • Form a small group with 4-‐5 people around you. • You will receive / select a scenario from the next two pages. • Assign a spokesperson and a note-‐taker. • Using the worksheet, take 10 minutes to address the scenario assigned to your group. • Be ready to share with the large group! • We’ll address each scenario for 5-‐10 minutes.


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Scenario 1 – “To Friend or Not To Friend?” When Eva hears the news she has earned a spot at the prestigious State Department International Fellow program, she is ecstatic as she prepares to leave Latvia and travel to the US for one year. Her fellow students in the program are from all over the world and want to know all about her -‐ where she is from, what languages she speaks, what her hometown looks like. “Are you on Facebook?” they ask. After much convincing, Eva decides to join Facebook and begins accepting friend requests from everyone in the program. Since DC has a great nightlife, she starts posting lots of pictures from outings with her new friends. One afternoon, she gets a friend request from her supervisor. This supervisor was the one who originally accepted her application into the program, and will be on the panel to decide if she will be placed in a select group of students to intern with a US company when the program ends. Questions: A. Should Eva accept the friend request from her supervisor? B. How can Eva ensure that she doesn’t miss out on valuable connections while maintaining a comfortable

level of privacy and maintain her reputation? C. Should a supervisor send a friend request to direct reports?

Scenario 2: "The Office Offense" Dan and Jeff are like oil and water in the office. Despite sharing a common mission, they can't seem to get along. They're always taking not-‐so-‐subtle digs at one another in meetings and small camps of sympathetic colleagues have formed around each of them. The problem: they are both excellent performers overall, meeting deadlines and accomplishing team goals. However, things really seemed to have gone too far when Dan found an unflattering personal photo of Jeff on Flickr, posted it on his Facebook page and used it as his screen saver at the office. Jeff spoke with Dan's supervisor and reported the incident to HR. Dan was forced to take the image off his work computer but refused to remove it from his Facebook page, stating that he could do what he wanted with his personal account. Questions:

A. How would you handle this type of situation from the perspective of Dan's supervisor? B. How about from the vantage point of HR? C. As a colleague?


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Scenario 3: “Venting in the Wrong Venue” Karla is a Program Analyst at an agency. After a particularly difficult day, Karla is frustrated after an interaction with a colleague in another agency and makes the following comment on her Facebook page: “Had to deal with difficult [insert position here] at [insert agency here]. Typical bureaucracy! I’m sure glad I don’t work at that agency…and especially not with her.” She makes the comment after work hours from a home computer. Questions

A. What if this really happened? Would / should Karla lose her job? B. What would be a fair policy in terms of how agency employees should use social media during their

personal time?

Scenario 4: "Digging Up Dirt" Vanessa is a hiring manager for your agency. She has discovered that Google, Twitter, Facebook and LinkedIn are all effective tools for rounding out the qualifications and determining the cultural fit of potential candidates for position vacancies. One candidate is highly qualified for an opening, but Vanessa discovers in her web search that the individual belongs to a special interest group with which she strongly disagrees. For that reason, Vanessa does not forward the candidate's information to the supervisor for review and consideration. Another member of the HR team learns about Vanessa's decision and elevates the issue to the Office of the Chief Human Capital Officer.

Questions

A. What kind of policy would you develop to protect potential candidates from experiencing this kind of discrimination?

B. What if the person truly would not have been a solid culture fit (i.e. could create significant tension among team members) based on their affiliation?

C. What if you learned that this happened to you in applying for a job? How would you react?


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6 Suggestions for Taking Twitter to Another Level 1. Find other government people and agencies at: http://www.GovTwit.com

2. Follow lists: http://listorious.com/search?q=government

3. Don’t follow these people! http://www.govloop.com/profiles/blogs/who-‐not-‐to-‐follow-‐on-‐twitter 4. Don’t do it this way! http://www.govloop.com/profiles/blogs/unlucky-‐13-‐twitter-‐worst

5. Use listening tools (i.e. apps) -‐ http://www.techradar.com/news/internet/17-‐best-‐twitter-‐apps-‐for-‐2011-‐930383 -‐ http://tweeparties.com/blog/2011/08/08/best-‐twitter-‐apps-‐for-‐your-‐mobile-‐phone/

6. Follow hashtags. http://data.govloop.com/Government/Government-‐Related-‐Twitter-‐Hashtags-‐Directory/p4k9-‐nu2u “How to Win Friends and Twinfluence People” Advice from Dr. Mark Drapeau (@cheeky_geeky)

WIN FRIENDS 1. Be unique, but be yourself 2. Participate in conversation 3. Provide value to a community 4. Attract loyal followers 5. Mix microsharing with other outlets

TWINFLUENCE PEOPLE 6. Find the influencers 7. Become an authority 8. Be creative 9. Reward with shout-‐outs 10. Always have fun

1. Thou Shalt Not Spam 2. Thou shalt not leave my profile info blank 3. Thou shalt not forget the rules 4. Thou shalt not bite the hand that feeds 5. Thou shalt not hide my affiliations 6. Thou shalt not Bait and switch 7. Thou shalt Tweet regularly 8. Thou shalt contribute to the conversation 9. Thou shalt be selective about who I follow 10. Thou shalt use lists 11. Thou shalt grow my followers the right way 12. Thou shalt seek the greater good

12 COMMANDMENTS FOR GOV on TWITTER


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Comment by Stephanie Slade “I'm job hunting right now, and I've found social media to be extremely helpful for networking purposes. LinkedIn and Twitter in particular have helped me connect with a bunch of potential

future employers.” Comment by Sonny Hashmi “I first heard about my current job vacancy via Twitter :) So I can say without any reservation that social media has helped my career in a significant way.”


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4 Fantastic Ways to Get Organized With Google

1. Search Yourself

2. Set Up Alerts (http://www.google.com/alerts)


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3. Get a Reader (http://www.google.com/reader)

4. Check Out Google+


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Find Your Voice! Got something to say and need a place to say it? Blogging gives your voice

a written outlet. If speaking’s your thing, try podcasting. Here are two people who’ve picked up the pen and mic and made a name for themselves.

Kanika Tolver IT Project Manager

Career Dropout Blog

http://careerdropout.com

Adriel Hampton Wired to Share Blog

Gov 2.0 Radio Podcast

http://adrielhampton.com


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Chris’ Story

“[Social media] allows me to network with like-‐minded people in the areas I wish to advance my career. This is huge. When trying to look for that next step in my professional career, it allows me to integrate with companies, people in the careers I'm interested in, best practices, etc. It has also given me a location to showcase my talents and create portfolios of my work etc.

• GovLoop: Totally a plug, but a legit one!

• LinkedIn: Their groups are great for finding things that interest you, professional organizations, etc. You can also follow companies you are interested in, see who you know, who's in your extended network, etc.

• Twitter: Follow trending topics on your areas of interest, then follow people…opens a lot of doors via mutual interest in topics

• Google+: I've been using my Google+ to link to those I know on other networks or follow people who blog a lot of topics I'm interested in professionally. Provides for an interactive topic location that is not pinned down by 140 characters.

TIP: Be sure to review this infograph online at http://ohmygov.com/blogs/general_news/archive/2010/09/03/Dos-‐and-‐Donts-‐for-‐Feds-‐on-‐Social-‐Media-‐INFOGRAPHIC.aspx


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Exercise 4: So What Will You Do Next to Hit the Gas? What are 3 actions you will take in the next week?

1.

2.

3.

What are 3 additional actions you will take by the end of September?

1.

2.

3.

My 3 Actions for YOU!

1. Join GovLoop: www.govloop.com/main/authorization/signUp 2. Friend Me: www. govloop.com/profile/AndrewKrzmarzick

3. Find Me on LinkedIn: www.linkedin.com/in/andrewkrzmarzick