A Career in Sales

Presented by

Layla CaballeroDigital Account Director Publicitas and

owner of Keshot South Florida Distributorship

Topics

A little about self Selling as a career Print vs. Digital vs. Anything Client needs and expectations A side business based on passion Career advise in a wired world Excelling, surviving and finding balance

Video

Selling As a Career

Typically not planned Like to make money…lots of money! People business…with a purpose & objective in mind Communication…LISTEN more Initiative Can recover quickly from downfalls Never ending process…do over and over again

Nice to Have

Organization skills Writing skills Liberal Arts education Presentation skills Computer skills Analytical skills

Key Benefits of Sales as a Career

All companies need sales people Sales management Consulting work Move anywhere Work from anywhere (remote work) Flexibility!!! Contacts & friends for a lifetime Could lead to business ownership

Leap Frog

Print: Local to International

Cable: International to Digital

Digital: Digital to Category Expertise

Social Media: Had to Do it!

Take Risks!!

Traditional VS. Digital

Classifieds Yellow Pages Display Ads/TV

Commercials Direct Mail Radio PR

Cars.com, Monster, Zillow Search Banner ads/ Video ads

Email marketing Banner ads/BT Social Media

What’s Similar ?

Client’s needs Managing expectations Customer service Added value Results Price negotiations Creative and message

Specific Challenges to Print

No growth-everybody knows it Buyer does not consume product Pricing model outdated & complex One way communication Limited targeting for small businesses Auto, Career, Real Estate, Personal and Misc

have dissapeared

Specific Challenges Selling Digital

Constantly changing & new players Buyer does not understand or knows too much Higher level of accountability Not all creative created equal Consumer is in control Process and technology Automated buying tools Budget allocations lag behind Real time consumer data-Amazon $48Bilion

Sales data!

Account Management

Always selling Managing expectations Under promise/ over deliver Take accountability Expect problems.. yet.. Focus on solutions Know your client.. Social media, networking,

organizations/causes they support, family, free time

What is Keshot ?

A photo booth with cool technology that is sold as a marketing vehicle

Differentiation: Marketing and Social Media

Fun Adapts to client needs at

low costs Consumers love the

experience

A Side Business

What you are good at What you are passionate about What you can leverage & balance Support system Partnership….a trusting partner Timing

Career Advice in a Wired World

What is Social Media ? Social Media is a series of networks used

for connecting people with those around them.

Family, friends and people they are interested in knowing.

What is Social Media ?

Social Media is about building relationships online

Sales is about relationships People buy from people they know or People that have been recommended to

them

Why Is Social Media Important?

Your Clients and Your Prospects are using it to get to know you and your business.

Two thirds of Social Media Users are outside of the collegiate demographic.

In fact, 50% of Social Media users are Ages - 26 to 64

Internet Impact

Already Huge and Still Growing!!!

As important for your businessas the phone

Most of your customers and prospects are using one or several of these tools to network and

promote their brand.

Online Consumption Increasing 1950’s golden age of TV = changed lives

Now, average online consumer spends as much time on-line as watching TV

Mobile devices – Smart Phones, I Pads, Laptops = anywhere access MEANS THAT Online consumption will continue to increase

Most of you:• Use the Internet daily• Have a FaceBook Page • Have a LinkedIn profile

Some of you:• Use a Twitter Account • Use a YouTube Channel • Have a Website • Have a Database of E-mail Addresses • Write a blog

If you do….

You have an Online Presence and you need to manage it just like you do your professional

reputation

Glass, China and Reputation are

easily Cracked, and Never Well Mended

Benjamin Franklin

There are no experts

Social Media is Changing all the time…

Facebook has 900+ Million Active Users…

…and boasting steady growth

Facebook Largest Social Networking Site

22% of all internet users

50% of Users log in everyday

Average user has 130 friends

Average user creates 70 pieces of content monthly

20 million users become fans of Facebook Pages daily

Where To Start? Social mediums - a must!!

FACEBOOK LINKED-IN

Are there other options? Pinterest, Instagram, Tumblr ,You Tube, Slideshare, Orkut,

Where are your customer0s/prospects? Ask them (yelp, pinterest, four square, blogs)

How many can you manage or visit frequently? It’s a time consuming proposition… make it fun

Post quality over quantity-Blogs ( relevant, accurate, timely) (No Opinions)

Have a Strategy!! You are the Brand Position yourself the way you want your clients

and prospects to know you Expert in your field Make it easy for them to find you

Fun Facts… Did you know

Posting info re: products/services

Listening to and finding out about customers

Remember…tie everything back to your

Personal Brand.

Professional Ego…

You Are THE Expert

Facebook Page Practices…

Post content regularly Keep Posts Clean Respond to questions timely Explore Facebook Apps

Landing pageEvents

Facebook Profiles, Pages & Groups

Pages and Fans for your business page

Groups and members for causes

Communities are owned by all members

Facebook control over inappropriate marketing

Linked-In

100 Million Usersand counting!!!

Linked-In

• Your Digital Resume

• Find jobs, strategic partnerships, clients

• Fastest growth is international

• Execs from all Fortune 500 companies

Largest B2B social networking site…

Linked-In Practices…

Include your picture in your profile Include your personal profile address on your

email signature

Layla CaballeroDigital Guru305-431-7444

professional profile: http://www.linkedin.com/in/laylacaballero

 Let me help you build your business on the Internet

Be transparent and professionalExplain how you know themWhy you are connectingThink mutual benefits

Highlight skills, accomplishments Request Recommendations from your

contacts/customer (a min of 3) Recommend a minimum of three Participate in groups

Learning, connecting, contributing, getting advice

Where to learn You Tube Grovo

Slideshare

Last Words

Consider sales as a career Take risks Define and build your brand now Use social media with a purpose