Your SEO Is Your Your SEO Is Your WebShip CaptainWebShip Captain

Rebecca MorrowRebecca Morrow@rebecca_morrow@rebecca_morrow

RebeccaLynnMorrow.comRebeccaLynnMorrow.comRebecca.Morrow@gmail.comRebecca.Morrow@gmail.com

Wanna call me? GV 205.677.8149Wanna call me? GV 205.677.8149

Not Computer MonkeysNot Computer Monkeys

► An SEO is no longer the monkey behind the An SEO is no longer the monkey behind the computercomputer

►Not just Meta Tags - Titles, Descriptions, Not just Meta Tags - Titles, Descriptions, KeywordsKeywords

►More than just content developmentMore than just content development

Promises Promises PromisesPromises Promises Promises

► There Are No Promises/GuaranteesThere Are No Promises/Guarantees Millions of unique visitors! Millions of unique visitors! http://www.20millionhits.com/http://www.20millionhits.com/ http://millionhitsclub.com/http://millionhitsclub.com/ http://www.onemillionvisitors.biz/http://www.onemillionvisitors.biz/

►Make you choose a categoryMake you choose a category►Make you pay for banner ads/MLM type schemesMake you pay for banner ads/MLM type schemes►Pay for analyticsPay for analytics

►What are these? S. C. A. M. S.What are these? S. C. A. M. S. You can get your own traffic with some hard work You can get your own traffic with some hard work

and continuous TLCand continuous TLC

What Is Search Engine What Is Search Engine Optimization, Anyhow?Optimization, Anyhow?

► "...the process of improving the visibility "...the process of improving the visibility of a web site or a web page in search of a web site or a web page in search engines via the "natural" or un-paid engines via the "natural" or un-paid ("organic" or "algorithmic") search ("organic" or "algorithmic") search results."results." (Wikipedia) (Wikipedia)

►OK, So Where Do I Start?OK, So Where Do I Start? Keyword ResearchKeyword Research

►Google Keyword ToolGoogle Keyword Tool►Seo Book Keyword Suggestion ToolSeo Book Keyword Suggestion Tool

SEO Book Keyword ToolSEO Book Keyword Tool

What Your SEO Should Be What Your SEO Should Be DoingDoing

►Your SEO Should Do a Comprehensive Your SEO Should Do a Comprehensive KW Research - I spend up to 4 hoursKW Research - I spend up to 4 hours

►KW Research can Help You With:KW Research can Help You With: Create Ideas for Blog PostsCreate Ideas for Blog Posts Create Good "Link Bait“Create Good "Link Bait“ Help With Wording External LinksHelp With Wording External Links

►Content Can Be Derived From Your Content Can Be Derived From Your ResearchResearch

OK, We've Covered The Basics.OK, We've Covered The Basics.Now What?Now What?

► The SEO Is NOT A Monkey In A Dark CornerThe SEO Is NOT A Monkey In A Dark Corner Yeah, You Said That Already. So?Yeah, You Said That Already. So?

► The SEO Is Your Captain Of Your WebsiteThe SEO Is Your Captain Of Your Website Project ManagerProject Manager Creates Silos (top level navigation)Creates Silos (top level navigation) Creates Sub NavigationCreates Sub Navigation Creates WireframesCreates Wireframes

I Spy With My Little EyeI Spy With My Little EyeWhat to Look ForWhat to Look For

► Not a Design CompanyNot a Design Company Should Be a Mix of Design and FunctionalityShould Be a Mix of Design and Functionality Usability is a MUSTUsability is a MUST Optimizable CMSOptimizable CMS

► Have A Process In PlaceHave A Process In Place Explain What They DoExplain What They Do How They Do itHow They Do it Look at the Site HolisticallyLook at the Site Holistically

► Implement SEM and SMMImplement SEM and SMM SEM - Search Engine MarketingSEM - Search Engine Marketing PPC - Create Optimized Landing PagesPPC - Create Optimized Landing Pages Utilize Ad Content - Calls to ActionUtilize Ad Content - Calls to Action SMM - Twitter, Facebook, GEO Targeting Social MediaSMM - Twitter, Facebook, GEO Targeting Social Media

Alphabet SoupAlphabet Soup

► SEO, SEM, SMM, ABC, DEF, XYZ...SEO, SEM, SMM, ABC, DEF, XYZ... What Do They Do With this Alphabet Soup?What Do They Do With this Alphabet Soup?

►ANALYTICS!ANALYTICS! GoalsGoals ConversionsConversions Bounce RatesBounce Rates Testing, Testing, TestingTesting, Testing, Testing

Faces Of What Your SEO Should Faces Of What Your SEO Should BeBe

► ResearcherResearcher►Optimization Optimization

SpecialistSpecialist►Marketing Liaison Marketing Liaison ► Project ManagerProject Manager► Analytics TranslatorAnalytics Translator► Your WebShip Your WebShip

CaptainCaptain

Thanks, Y’all!Thanks, Y’all!

►Want More?Want More? Web: RebeccaLynnMorrow.comWeb: RebeccaLynnMorrow.com Email: Email: Rebecca.Morrow@gmail.comRebecca.Morrow@gmail.com Twitter: @rebecca_morrowTwitter: @rebecca_morrow Google Voice: 205.677.8149Google Voice: 205.677.8149 LinkedIn: Rebecca MorrowLinkedIn: Rebecca Morrow