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Adam Franklin gave this presentation at AIM Open House in Canberra 2014.
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Your Digital Presence What Makes People Click
Adam Franklin (Bluewire Media)
Blogging
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@Franklin_Adam
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@Franklin_Adam
33% CTR
@Franklin_Adam
40% OR 25% CTR
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Tailored
1 call to action
Personal
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@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From Names
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• Adam Franklin & Toby Jenkins vs Bluewire Media
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10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
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• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
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34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
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• [Bluewire News] vs [BLUEWIRE NEWS]
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13%
• [Bluewire News] vs [BLUEWIRE NEWS]
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• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
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27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
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• [FREE E-BOOK] vs [E-BOOK]
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7%(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
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@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim2014canberra
www.bluewiremedia.com.au/speaking/aim2014canberra
@Franklin_Adam
