You Can’t Hide Transparency

Why Transparency?

• Customers & stakeholders increasingly expect it.

• They are more knowledgeable about you & your business.

• Trust is becoming prevalent.

• With the advent of the internet , we are entering an age of publicness.

• Today’s public is seriously disenchanted by years of scandals, cover ups and inhumanness.

Why Transparency (cont)

• The reputation economy creates an incentive to be more open, not less.

• More information means more certainty.

• The market rewards transparency as it means trust.

• Impacts on society of business is hard to ignore.

The Implications• Shift from the dangers of privacy to the benefits

of publicness.

• Keeping such info private will be seen by society as selfish in the future.

• We will expect to gather, share and analyse what we know to build greater value.

• Transparency is a necessary ethic of the age.

• The more people know about a brand, the more they can like or dislike you.

Transparency is primarily about engaging with people openly and

honestly not giving away secrets to your customers….

Customers are especially going to poke around in

your business anyway and your employees are going to blab! You may as well

turn them all into partners and empower them in your organisation…..

Case Study One

Microsoft

Case Study Two

Jet Blue

The Models

• Consult Model – involves a transparent exchange of info among sponsors, regulators, affected communitities & other key stakeholders.

• Consent Model – involves sharing or transferring decision making authority to key stakeholders who it will directly affect.

You’re already naked!

• You’re already naked.

• Secrecy is not dying but lies are.

• If you are transparent, there is evidence that people are interested in you and want to help you out.

• Google is not a search engine, it’s a reputation management system.

Remember what good is half naked?

Questions…