yMedia | Pecha Kucha presentation

Jade Tang & Pamela Minett | 18 November 2010

Pecha KuchaPKN_AKL_23 as part of the MoAD & Unitec NZ Art + Design Week

TerTiAry STUDeNTS

NoT-for-ProfiT orgANiSAToNS

iNDUSTry ProfeSSioNALS

Jade Tang & Pamela Minett | Pecha Kucha | 18 November 2010 | www.ymedia.co.nz

What is yMedia?An Introduction

yMedia connects students, industry and not-for-profit organisations to develop and implement new media initiatives for collective growth.


•March 2007•High school friends:

Adele Barlow Pamela Minett

•Coffee catch-up

Co-foundersAbout us:

Jade Tang & Pamela Minett | Pecha Kucha | 18 November 2010 | www.ymedia.co.nzJade Tang & Pamela Minett | Pecha Kucha | 18 November 2010 | www.ymedia.co.nz

•Managing Director - yMedia•Lunch in a Bag - 2009•Architect of Ideas - Running with Scissors

eddy HelmAbout us:


•Art Director & Connector - yMedia•Graphic | Web | Social DESIGNER•Master of Arts Management

Jade TangAbout us:


yMedia CrewAbout us:


The inaugural yMedia Challenge in 2007 had six student teams who completed projects within two weeks for their community groups. There were no mentors, but the work of those six student teams is still being used today.

2007-2010yMedia Challenge:


We would like to share a few of the projects from this year...

The ProjectsyMedia Challenge:










TerTiAry STUDeNTS

NoT-for-ProfiT orgANiZAToNS

iNDUSTry ProfeSSioNALS


The ripple effect

yMedia Challenge:


• Approximately5358hourswerecontributedtothechallengebyindustrymentors,andthestudentsteams.

• Studentteamsspentanaverageof258hoursontheiryMediaChallengeProjects.

• IndustryMentorsspentanaverageof9.2hourssupportingandguidingtheirteamsthroughthechallenge.

• Ifwevaluethetimeeachindividualcontributedtothechallenge,thetotalvalueofthehoursis$267,900.

• Anaveragevalueof$30,000to $50,000 perproject,withthewinningteamcompletingworktoanapproximatevalueof$65,000.

• Overallvalueofthe20projectsproducedthroughoutthechallenge, is approximately $600,000

overall ValueyMedia Challenge:


graduation CeremonyyMedia Awards:

The Graduation Ceremony at the very end of the yMedia Challenge is where our entire community is invited to celebrate the staggering amount, and quality, of work completed in the yMedia Challenge.

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Thank you

“The important thing is this: to be able at any moment to sacrifice what we are for what we could become.” - Charles DuBois

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yMedia | Pecha Kucha presentation