Nobody plays more Country!

You can only reach the nearly 39,000 daily listeners/Fans WITH

Y Country!

• What is Y Country?• Who listens to Y

Country?• Why Y Country?• Where is Y Country?• How can your business

engage them and become your best customers?

Heritage Promotions

Most & Best

CountrySWMI’s Country Station

97.5 Y-Country is the '20 In A Row' station! 

Delivering the most Country music to our listeners 24 hour s a day 7 days a week.

97.5 Y-Country plays researched and tested music from today's stars like

Florida Georgia Line, Luke Bryan, Sam Hunt, Brett Eldredge, and Jason Aldean-to legends like George Strait, Tim McGraw,

Kenny Chesney, Garth Brooks, and more... ... 97.5 Y-Country IS country radio in Michigan's Great Southwest! Y Country reaches a variety of people who not only tune in but connect with us socially and

digitally as well…

Facebook Page: Almost 5,000 fans

Website Views: 15,000/mo

WHAT IS Y COUNTRY?

Facebook Ads Avg. ReachFacebook Ads Avg. Reach

WHY TALK TO Y COUNTRY LISTENERS

OCCUPATIONS

OWN VS RENT

HOUSEHOLD INCOME

EDUCATION

020406080

$35k-$74k

$75-$15031%

60%

OWN: 75%RENT: 25%

INTERESTS

SPENDING POWERPARENTAL STATUS

1 Movies 6 Politics2 News 7 Cooking3 TV 8 Shopping4 Home Decor 9 Travel5 Photos 10 Social Media

Civic Science Poll Civic Science Poll

Civic Science Poll

Google Analytics

Civic Science Poll

Civic Science Poll

Radio Business Report

Professional/Managerial 31%Laborer 4%Clerical/Service worker 12%Homemaker 10%Retired 3%Student 14%Business Owner 5%

WHO LISTENS TO Y COUNTRY?Brittany, 31 yrs old from Eau ClaireHomemaker and married with 2 young kids. A very active family who loves spending quality time together such as their LOVE for country concerts like Summer Jam! They also go camping and to the beach frequently. She loves Y Country because it’s a listener’s station!

Therese, 54 yrs old from St. JosephMarried for 31 years with 4 kids and a 5 yr old grand daughter who loves Y County! A seamstress who enjoys reading, cooking, and spoiling the kids. The whole family is taking a big vacation this year. David, 43 yrs old from Benton HarborA painter who loves dogs, working out, and going out with friends. Currently single with no kids and looking to purchase a new truck in the near future. Loves Y Country because the on air personalities are genuine, local, and connect well with their community!Jackie, 49 yrs old from Waterviliet In a relationship and working as a Life Enrichment Director at an assisted living company.. Loves spending time with her kids and grandkids, planting flowers, beach, and UofM Football. Looking to purchase a pontoon boat in the future! Listens to Y Country ALL day at work and in the car. Loves calling into the station to win prizes!

WHY THEY TUNE INTO Y COUNTRY?

20 IN A ROW COUNTRY!THE MOST COUNTRY

MUSIC!Luke Bryan

Miranda

Lambert

Blake Shelto

n Tim McGra

w

KennyChesn

eyLadyAntebellu

m

The New York Times: "Country has been one of radio's biggest success stories over the last decade. While the number of country stations has remained relatively stable over that time, at about 2,100, country's share of the audience has been gradually increasing, with about a 15 percent share among people 12 and up, according to Nielsen." In short, more people are listening to country radio stations.

Per Neilsen, it is the "top national format among

Millennials and Generation X'ers."

WHY CHOOSE Y COUNTRY?

Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+ Effective and affordable Radio allows people to multi-task while listening Unlike other traditional media, radio is still

considered relevant to the lives of consumers with its easy access, local programming, and reliable up to the minute information

Listeners feel an emotional connection to their favorite radio station and enjoy the engaging personal touch of local on-air talent who are often perceived as “friends”

Our marketing staff offers a systematic way to get measurable marketing results by developing custom branding campaigns

Southwest Michigan contributes $10,249 & 11 Trucks to the 19th ANNUAL Y-COUNTRY “STUFF A TRUCK” FOOD DRIVE COLLECTED FOR SOUTHWEST MICHIGAN

COMMUNITY ACTION AGENCY! 

BENTON HARBOR/ST. JOSEPH- Local radio station 97-5 Y-Country collected 11 truckloads of non-perishable items and 10,249 – making the 19th annual Y-Country “Stuff-a-Truck” the most successful year thus far! The event kicked off Monday November 16th at Roger’s Foodland in St. Joseph and ended at noon on Saturday, November 21st. All of the food and donations went to the Southwest Michigan Community Action Agency. Y-Country’s “Stuff-a-Truck” is an event that helps the local community by providing necessary items to the Southwest Michigan Community Action Agency. They, in turn, distribute the food to families in need free of charge. All donations (cash & food) will stay in Southwest Michigan. Y-Country’s “Stuff a Truck” provides 75% of the food used each year in the SMCAA food pantries.  

Y COUNTRY GETS RESULTS!

Southwest Michigan raises $29,010 for St. Jude Children’s Research Hospital

Midwest Family Broadcasting’s 97.5 Y Country is raising money and awareness for St. Jude’s

Children’s Research Hospital this week with our 11th annual “Country Cares for Saint Jude Kids radiothon.” Ours is among hundreds of stations nationwide collecting money every year for the

Memphis hospital, which treats kids with cancer and other illnesses. It is also the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children.

Previous St. Jude radiothons by 97.5 Y-Country have raised more than $265,000 combined.

Y COUNTRY GETS RESULTS!

BRINGING LARGE EVENTS AND HERITAGE PROMOTIONSTO THE

COMMUNITY

Kids Christmas Carnival

Honor Credit Union $500

Shopping SpreeBCYF Country

Concert Sponsor

Hubby, Daddy, and all around nice(ish) guy.  A lover of music and concerts, but it is no joke that country music runs through this guy's veins!  He's currently working on a family goal to visit all of Michigan's State Parks before his kids fly the coop!  Brad  bats right handed, throws like a girl, and is always willing to take one for the team.

SW Michigan’s Country Girl!! She went from the Queen of Coloma…to the Princess of the Air. When Lindsay Kay isn’t kickin’ out the country jams, she’s busy with her workout regimen: curling another Margarita or racing to the cash register with another blinged out buy.  Got a question about the country genre….. she can answer it. Up for a party….so is she!

From a small town farm community, Country boy Matt Malone is a fan of huntin’, fishin’, four-wheelin’, campin’, beer drinkin’ and laughin’! He loves being out in the community; meeting people, seeing live music and volunteering. Matt has volunteered as a coach for youth football, softball and baseball teams, the Alzheimer’s Association, Toys For Tots and more. He feels like every person should know how to change their oil, a tire and how to drive a manual transmission. Also, camouflage makes everything better. Matt has been doing radio for over 10 years and continues to love going to work every single day.The Country folk of

97.5

Lindsay Kay 3-7p

Brad Allen 10a-3p

Y Country is independent and locally owned and broadcasts out

of St Joseph-Benton Harbor. Y Country has a 6,000 watt signal

that extends in the following areas….

• Berrien County • Cass County• Southern Van Buren County• Northern Indiana

WHERE IS Y COUNTRY?

OUR ADVERTISING WORKSRADIO IS LESS EXPENSIVE THAN MOST OTHER

TRADITIONAL MEDIA, ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH WITH RESULTS

DRIVEN FREQUENCY!

"I knew I wanted to do something different than print advertising. I listen to the radio, a lot of

people listen to the radio, and the experience has been my clients coming back to me and saying, 'Hey, I heard you on the radio the other day!' It's been a very positive feedback from my existing clients, as well as friends and family members."

"I am very glad that we've done the

branding and the jingle. Both of those things have really

worked well for us. We keep getting

compliments, we keep getting new patients from it, so I think it's

been great."

"We have found, with Mid-West Family Broadcasting, that we not only get return

on investment, but we recognize the power of the

radio microphone. It's been a great experience. The staff is

always with us, they're always there to remind us of our deadlines. They've been

very helpful in our messaging, and to tell us if we're going down a wrong

road, to give us advice, and that's key to a great

partnership."

Karla McLean-Edward Jones Investments

Dr. Kelly Pater-HearnCare Dentistry

Steve Van WagonerCelebration Cinema

WHAT’S YOUR STORY…

Looking for fresh, new ideas. Maybe you’ve never

advertised on the radio before. We make it easy!

We design a radio campaign that’s clever and

creative with messages that help tell YOUR story.

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