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Five Easy Ways to Wow Your Customers to Win More Repeat Business & Generate Referrals Caroline Cooper

Wow Your Customers to Win More Repeat Business

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Five Easy Ways to Wow Your Customers to Win More Repeat Business & Generate Referrals. My presentation on customer retention from my seminar at BilliBiz on 3rd Oct 2013

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Page 1: Wow Your Customers to Win More Repeat Business

Five Easy Ways to Wow

Your Customers to Win

More Repeat Business

& Generate Referrals

Caroline

Cooper

Page 2: Wow Your Customers to Win More Repeat Business

Session Outline

• Why successful businesses start at the end

and work backwards

• The significance of GLUE in building loyalty

• Subtle extras that can convert a lukewarm buyer into

a raving fan

• Why the cost of a postage stamp could make all the

difference

• The simplest and easiest way to stay

on your customers radar

and keep their attention

Page 3: Wow Your Customers to Win More Repeat Business

Customer Service

Values

Trusted

Team

Systems &

Resources

Great

Leadership

Customer

Journey

Page 4: Wow Your Customers to Win More Repeat Business
Page 5: Wow Your Customers to Win More Repeat Business

Habit # 2

Begin with the

end in mind

Page 6: Wow Your Customers to Win More Repeat Business

When your customers leave…

What would you want them to:

Feel

Say

Do

Page 7: Wow Your Customers to Win More Repeat Business

1.Know Your customers

•Love your customers

•Build a relationship

•What’s important

•Solve their Problems

Page 8: Wow Your Customers to Win More Repeat Business

2.Make it Personal

•Engage -before – during – after

• Warm Welcome

•Listen

•Create Emotion & Desire

•Add some GLUE

Page 9: Wow Your Customers to Win More Repeat Business

G.L.U.E.

Give

Little

Unexpected

Extras

Page 10: Wow Your Customers to Win More Repeat Business

3.Show your Appreciation

•Say Thank You

•Mementos

•Reward Loyalty

•Add Value

Page 11: Wow Your Customers to Win More Repeat Business

4. Last impressions •See – Hear – Feel

•Follow up & Feedback

•Give incentives to return

•Stay on their radar….

– Out of sight is out of mind

Page 12: Wow Your Customers to Win More Repeat Business

5.Remember them

•Recognition

•Preferences

•Special occasions

•Personal interests

•Consistency + 1

Page 13: Wow Your Customers to Win More Repeat Business

Wow Do

Something

Different

What touch of magic can you add to make it truly memorable?

Page 14: Wow Your Customers to Win More Repeat Business

5 Easy Ways to Wow Your Customers

1. Show you Love Them

2. Make it Personal

3. Show your Appreciation

4. Follow Up

5. Remember Them

Page 15: Wow Your Customers to Win More Repeat Business

Taster Sessions

[email protected]

01403 752487 / 07887 540914

1. Arrange a 1:1

5 spots available for BilliBiz talk to me now…

2. “21 Ways to Wow Your

Customers” 22nd October 2.30 – 4.00 ~ Here

www.naturallyloyal.com/billingshurst

Page 16: Wow Your Customers to Win More Repeat Business

Customer Service

Values

Trusted

Team

Systems &

Resources

Great

Leadership

Customer

Journey