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Change is needed fast everywhere around us! Jeroen Spierings jacspierings @ gmail.com http://www.twitter.com/jeroens pierings http:// nl.linkedin.com/in/jeroenspier

Workshop social media NCD

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Page 2: Workshop social media NCD

 or die!

Differentiate

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Customer is in control! The road to the heart of your customer

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The change....

Single person -Single call -

Single issue -Single product -

Little budget -Lower value add -

Price sensitive -Lower margins -

Multiple people Multiple calls en meetings Multiple issues Multiple services & solutions Large investment High value add Results sensitive High margins

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Helping clients succeed........the only option!

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Where is the real success....

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Commodity HELL........if we don't provide services!

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Transactions are motivated by service

But relationships even more!

so TRUE

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Service is the only way to differentiate and win

• Win with excellent service

• Win with deeper relationships

• Win with the best reputation

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Do we have an organization for the industrial age....

....or social age?

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Social Media will HELP!!!

1. To provide excellent service2. To build deeper relationships3. To establish the best

reputation4. To engage with great talent

and build community of talents

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Utilize social networks and increase the use of technology to • improve screening• increase hiring speed• provide the capability of hiring globally. • help build relationships • streamline communications and conversations with talent.

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Mass marketing is something from the past.

Every talent and every individual is unique. Your recruitment strategy should therefore be very targeted

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Forget the resume…

…forget the job description!

Dont hesitate!

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Focus

Dialogue RelationshipsEmployer brandingPersonal brandingTalent = BRANDExperience = starting pointYou must earn trust

No excuse!

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WasPeople are important

“People Power” as sloganHR pros as paper shufflers

Hire to fill a positionTalent pays it’s dues

Promotion on seniorityFilling “diversity” slots

Women lagGoal: get through the day

Cubicle SlaveryPersonal file at big organisation

Benefits come from the companyDo what you are told

Goal: become the boss after 25 yearsDetroit model (punch in at the factory)

Work with the same old folks day in day out

Is

People are everything!“People Power” as strategy

HR as rock starsHire to position a company for greatness

Talent claims it’s prizeGetting gigs on merit

Feeling the diversity imperativeWomen lead

Goal: get things doneFree agent nation

Portfolio of temporary assignmentsBenefits travel with youDo what you excel at

Goal: be the boss nowHollywood model (join a team at the studio)

Work with a shifting network of partners

Source: Re-imagine Tom Peters

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Social Media will help!

No objective or specific goal but a tool to help you be more engaging, and

transparent!