Upload
tan-ray
View
4.372
Download
4
Tags:
Embed Size (px)
DESCRIPTION
Woobbee Bubble Tea is a bubble tea cafe opened by Ms Irene Low and is based in Singapore. (Website: http://www.woobbee.com/en/). Since its opening in 2010, Woobbee Bubble Tea has opened 3 outlets, one at Tanjong Pagar Plaza, one at Shaw Towers and the latest outlet at Hougang. This deck of PowerPoint slide is a simple expansion plan for Woobbee Bubble Tea to Malaysia. It covers four main components, the background information of Woobbee Bubble Tea, 4 reasons to expand to Malaysia, extensive research and a 3 year expansion plan into Malaysia. Many thanks to http://itseugene.me for advice on slides design.
Citation preview
EXPANSION PLANS
WOOBBEE
INFORMATION BACKGROUND
1 HISTORY
TARGET MARKET
MARKETING
2 3
HISTORY
Founded by
in 2010 MS IRENE LOW
1st Outlet at TANJONG PAGAR
2nd Outlet at BEACH ROAD
TARGET MARKET
TARGET MARKET
Executives Teenagers
Age: 15 to 29
MARKETING
LETTER NEWS
FACEBOOK CARD LOYALTY
REVIEWS
MARKETING TOOLS
WHERE CAN WOOBBEE EXPAND TO?
KUALA LUMPUR
4 REASONS TO ENTER KUALA LUMPUR
1 DENSITY OF POPULATION
POPULATION - AGE
GDP PER CAPITA
2 3 4 PEOPLE LOVE TEA!!!
3784
4713 5374
6696
9,047
3603
4679
6012
7253
1980 1991 2000 2010 2020 (estimated)
Kuala Lumpur
Singapore
Singapore VS Kuala Lumpur Pop/Sq m²
9,000
8,000
7,000
6,000
5,000
4,000
3,000
DENSITY OF POPULATION
3784
4713 5374
6696
9,047
3603
4679
6012
7253
1980 1991 2000 2010 2020 (estimated)
Kuala Lumpur
Singapore
Singapore VS Kuala Lumpur Pop/Sq m²
9,000
8,000
7,000
6,000
5,000
4,000
3,000
DENSITY OF POPULATION AVERAGE GROWTH IN POPULATION YEARLY
2.20% *
*Including Year 2020 estimate
7.9%
7.7%
7.1%
8.8%
11.3%
11.9%
% of total population
POPULATION - AGE Age Range
25 - 29
5% 10% 15%
20 - 24
15 - 19
10 - 14
5 - 9
0 - 4
7.9%
7.7%
7.1%
8.8%
11.3%
11.9%
% of total population
POPULATION - AGE Age Range
25 - 29
5% 10% 15%
20 - 24
15 - 19
10 - 14
5 - 9
0 - 4
CURRENT TARGET MARKET (15 years old to 29 years old)
32.0% of population
7.9%
7.7%
7.1%
8.8%
11.3%
11.9%
% of total population
POPULATION - AGE Age Range
25 - 29
5% 10% 15%
20 - 24
15 - 19
10 - 14
5 - 9
0 - 4
FUTURE TARGET MARKET (15 years old to 29 years old)
22.8% of population
POPULATION
11.27%
2.42%
1.96%
8.60%
% growth in GDP per capita Year
GDP PER CAPITA
2010
2009
2008
2007
5% 10% 15%
POPULATION
11.27%
2.42%
1.96%
8.60%
% growth in GDP per capita Year
GDP PER CAPAITA
2010
2009
2008
2007
5% 10% 15%
AVERAGE GROWTH IN GDP PER CAPITA
5.99% per year
64.3%
Yes
No
*
*Information taken from Euromonitor
HOW OFTEN DO YOU DRINK TEA?
64.3%
Yes
No
*
*Information taken from Euromonitor
HOW OFTEN DO YOU DRINK TEA?
HIGH ACCEPTANCE FOR TEA
EXTENSIVE RESEARCH
1 COMPETITORS
MENU
PRICING
2 3
COMPETITORS
3 MAJOR COMPETITORS
CHATIME
COOL BLOG
GONG CHA
FACTS ABOUT COOLBLOG
1. Founded in 2005
2. As of 2011 has 150 stores in Singapore and Malaysia
3. Prices of drink start from as low as MYR$1.80
FACTS ABOUT CHATIME 1. Founded in 2005 in Taiwan
2. In Oct 2010, opened its 1st Chatime Malaysia outlet
3. As of Dec 2012 has 64 stores
4. Cheapest drink starts from MYR$4.90
FACTS ABOUT GONG CHA
1. Founded in 2006 in Taiwan, Kaohsiung
2. Opened its first outlet in Malaysia in 2011
3. As of Dec 2012 has 15 stores
4. Cheapest drink starts from MYR$3.90
MENU
TYPES OF TEA FLAVOURS
FLAVOURED MILK TEA
SPECIALTY MILK TEA
CLASSIC TEA
FROTHY BUBBLE TEA
FRUITY CLASSIC TEA
SPECIALTY CLASSIC TEA
JUICES & YOGURT SPINS
COCOA & COFFEE
INFUSION & NON-CAFFEINE
ALL ITEMS OF THE MENU
ALL ITEMS OF THE MENU
FROTHY BUBBLE TEA
PRICING
BLACK TEA WITH MILK
SGD$2.20
1.
MYR$5.50
SGD$2.20 1.
Convert
OK!! 8 out of 10 respondents are willing to pay
No…
OK!! 8 out of 10 respondents are willing to pay
No… STICK TO
SAME PRICE
3 YEAR EXPANSION PLAN
1 PRE-LAUNCH
FIRST YEAR
SECOND YEAR
2 3 4 THIRD YEAR
5 BUDGET
PRE-LAUNCH
SOCIAL MEDIA
Follow us to get a wide range of promotions @Woobbeemy
Woobbee MY
http.woobbee.en.com.my
Woobee @wobbee
Woobee @wobbee
Woobbee MY
@woobbeemy
Follow us to get a wide range of promotions @Woobbeemy
Woobbee MY
http.woobbee.en.com.my
Woobee @wobbee
Woobee @wobbee
Woobbee MY
@woobbeemy TWITTER
WEBSITE
1st YEAR
OPTIMUM LOCATION
BUKIT BINTANG SHOPPING DISTRICT
PAVILION MALL KUALA LUMPUR
FACTS ABOUT PAVILION 1. Opened in 2007
3. There are more than 450 stores in Pavilion
2. Has 4 component, office, retail, residential and a proposed hotel site
TARGET MARKET
Executives Teenagers
COLOUR SCHEME - Light Yellow - Gold
- Black
2 MONTHS ESTIMATED TIME:
2nd YEAR
LOYAL FAN BASE
CARD LOYALTY
FROTHY BUBBLE TEA
RECAP:
NEW MILK TEA
ALISHAN TEA WITH MILK
MYR$5.90
5 MONTHS ESTIMATED TIME:
3rd YEAR
SURIA KLCC
FACTS ABOUT SURIA KLCC
1. Opened in 1998
3. There are more than 400 stores in Suria KLCC
2. Located at the base of Petronas Twin Towers, Malaysia’s biggest commercial office building
TARGET MARKET
Executives
STORE CONCEPT
COLOUR SCHEME - Light Yellow - Gold
- Black
5 MONTHS ESTIMATED TIME:
BUDGET
RENT $1,000,000
RENOVATE $150,000
R&D $50,000 LABOUR
$50,000
OTHERS $250,000
RENT $1,000,000
RENOVATE $150,000
R&D $50,000 LABOUR
$50,000
OTHERS $250,000
TOTAL BUDGET: $1.5 MILLION
Q&A TIME
PLEASE SAY YES!