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It's a fact that businesses and B2B sites that blog get more web traffic and have higher conversion rates. This infographic provides some stats and facts that will help you understand the importance of business blogging. Sources: HubSpot, WordPress.org, Impact Branding & Design, Kivi Leroux Miller, Brandon Gaille, Mymarketingdept.com
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![Page 1: Why Your Business Needs a Blog [Infographic]](https://reader033.dokumen.tips/reader033/viewer/2022060108/554da3d1b4c905ff7a8b488c/html5/thumbnails/1.jpg)
Why Your Business Needs a Blog
Participate in your community.
Create great content and it will be shared.
Blogging allows you to start conversations on timely topics.
Be#er SEO Regular blogging creates more indexed pages.
Larger digital footprint for Google.
Business Reasons To Blog
True Fact: Keywords in blogs drive web traffic via search.
Blogging makes you think…about newsworthy topics and your industry.
Blogs are cost effective marketing vehicles.
Blogging creates new, dynamic content that the search engines love.
B2C companies that blog generate 88% more leads per month than those that do not.
Frequency is important -‐ Blog early and o:en
Frequency of Blog Posts
Blogging Best
Prac:ces
Use correct headings and subheadings.
Companies that blog get 55% more website traffic.
57% of companies that blog have acquired a customer from their blog.
78% of companies that blog DAILY have acquired a customer from their blog.
When blogging, the content you really want your readers to have is broccoli. The content your readers want to read about is cheese. A good content strategy gives your readers a healthy portion of
Broccoli with Cheese!
Share Me!
128 Million people are expected to read blogs in 2013.
Your blog should be your most important inbound marke?ng component.
Thought Leadership Contribu:ng to a blog marks you as trustworthy. Showcase your exper:se.
Mul:ple Times a Day
Daily Weekly Monthly Less Than
Monthly
% of Bloggers who acquired a Customer
through their blog
92% 78%
66% 56%
43%
Source: HubSpot 2012
Convert Leads More real estate for Calls To Ac:on (CTAs).
True Fact: Amplifying your blog via social media will increase your web traffic.
Solve a problem.
Include a Call To Ac:on in every post.
Source: Kivi Leroux Miller, NonProfit Marke:ng Guide
© Phil Vickman -‐ Sources: HubSpot, WordPress, Impact Branding & Design, NonProfit Marke:ng Guide, My Marke:ng Dept, brandongaille.com
Top Business Blogging PlaWorms by market share
Word Press Blogger Tumblr Typepad Moveable
Type
5. 4. 3. 2. #1
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