WHY YOU NEED TO USE GOOGLE-PLUS

AN INTRODUCTION FOR SOLE PROPRIETORS,

SMALL BUSINESSES, AND EVERYONE

By Irina Shamaeva,Partner, Brain Gain Recruiting

http://www.linkedin.com/in/irinashamaevahttp://bit.ly/gplus-irinashamaeva

http://twitter.com/braingain Blog: http://booleanstrings.com

Outline

  What is Google-plus Google-plus vs. LinkedIn, Facebook, and Twitter Google-plus: optimizing your bio Google-plus: business pages Google-plus search vs. Google search “Direct Connect”: how to make your business page

found The importance of +1 Button Google-plus Circles The new SEO (Search Engine Optimization) Limitations Resources

What is Google-plus

It’s a Social Network created by Google It has:

Profiles Pages Media Status updates Following/Circles Hangouts Regulations on who can see what Search

Google-plus vs. LinkedIn, Facebook, and Twitter

Facebook: Mostly for private use The largest

Twitter Good for branding Simple

LinkedIn For business

Google-Plus All of the above

Google-plus: optimizing your bio

Use every field Use keywords Add other profiles Add photos Add people to your circles Keep it active

Google-plus: business pages

Similar to personal pages Switch between your profile and your

pages to manage

Google-plus search vs. Google search

Google-plus search vs. Google search

“Direct Connect”: how to make your business page found

Try searching for +pepsi on Google

The importance of +1 Button

Use the +1 button on your site(s) Similar to Facebook’s “Like” Google search will partially base its rank and

relevancy on the +1’s added

Google-plus Circles Circles are your own categories of people You can “share” with a circle

The new SEO (Search Engine Optimization)

Old SEO: “building links”

New SEO: building friendships and influence

Why? Because Google’s search is now “Social” by default

This benefits small businesses

Limitations

Google-plus allows 5K people in your circles 25K people in Gmail connections Limits moving people between circles, adding

people to circles This benefits small businesses

Resources

http://mashable.com/follow/topics/google-plus http://www.readwriteweb.com/tag/google http://

search.searchengineland.com/search?w=google-plus

http://googleblog.blogspot.com (my article)

http://technorati.com/social-media/article/why-google-plus-has-no-competition/

“Social search will soon be the only type of search available”