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Why Search Engine Optimization is Really Important for Blogs

Bloggers who are interested on building high traffic to their blog and maintaining a successful blog should payparticular attention to technical optimization of search engines that can help improve rankings in the searchengines for their blogs. Search engines all use some sort of ranking algorithm used to determine the order inwhich sites are returned when a user searches the Internet for information on a particular subject. However, allsearch engines use the same algorithm for this purpose. Consequently, there is no simple solution for optimizing ablog for high rankings on all search engines. There are a number of tips through which can be useful to mostsearch engines. These tips include the use of relevant keywords; generate links to their blogs and using imagetags in a beneficial way.

The importance of keywords

Use relevant keywords in blog posts are one of the most common and also one of the easiest ways to optimizeSEO. However, not all bloggers agree on the best ways to use relevant keywords to optimize search enginerankings. Some bloggers believe keywords must be used frequently to create high densities of keywords whileothers believe using keywords at lower densities of 1% to 3% and pay attention to the establishment of keywordsis the most viable strategy. However, other bloggers argue that simply by using relevant keywords as they comenaturally in the flow of blog posts is sufficient to ensure the search engines understand the content of the blog.

Whatever blogger chooses to employ keyword strategy and all bloggers can benefit from research relevantkeywords. They can have a blog that belongs to a general topic, such as gardening, but may not be aware of thesearch terms typically used by Internet users when searching about it. Fortunately, there are many programs that

generate keywords related to a particular time which provides the blogger with different keywords they mustconsider incorporating in the blog. You can use additional keywords such as container gardening or gardeningtips to attract more interest from users of search engines.

Generate favorable links back

Back links are also another common factor used in search engine ranking algorithms. Many search engines arethe number of back links pointing to a website and the quality of the websites that provide these back links intoaccount. This means the site search engine that points to your blog could influence the amount of weight the backlink contributes to your own rankings. This can be because some search engines consider higher rankingwebsites to be more valuable than other websites that don’t rank well and therefore reward websites receivingback links from these high ranking websites quite favorably.

Some algorithms of search engines also consider if the back links are reciprocal or not reciprocal. In these casesnon reciprocal links are usually considered more valuable than reciprocal links. Also, back links that return fromlink exchanges or link farms are typically not considered influential to search engine rankings.

How images can improve the ranking of search engines

Bloggers should also be aware that all of the images used in your blog can be used to improve the ranking ofsearch engines. This aspect of the optimization of search engines is often overlooked because many bloggersbelieve that the images are not seen by search engines. It is true that search engines do crawl the blog of thecode, in addition to the content on the blog. This means that the search engine to see the information in the imagetags. Bloggers can take this with image tags to provide relevant keywords that could boost your SEO. However,care must be taken to ensure that the keywords used in these tags also accurately describe the image becauseblog visitors often see the text in these tags when they scroll on an image in the blog.

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