Whose Brand is it Anyway?

Whose Brand is it Anyway?Angela Connor, SVP; Group Director - MediaOctober 10, 2013

North Carolina PR & Marketing Seminar #whosebrandisit?

© 2013 Capstrat, LLC. All Rights Reserved.

Angela Connor @communitygirl #whosebrandisit?


“…Angela efficiently manages through change, nurtures creativity and embraces risk-taking.”


© 2013 Capstrat LLC. All Rights Reserved.

4

My Favorite Quote about Change

In times of profound change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.

-Eric Hoffer

-



5

What I’ll Share Today


AGENDA TOPIC TIME

Who owns your brand? 10 minutes

Adapting to consumer behavior 10 minutes

Guiding principles for brands today 15 minutes

A few examples 5 minutes

Discussion/Q &A 15 minutes


Who Owns Your Brand?



7

Your brand is what other people say about you when you’re not in the room. -

Jeff Bezos, founder of Amazon

-



8 Angela Connor @communitygirl #whosebrandisit?

And they’re saying a lot…


9 Angela Connor @communitygirl #whosebrandisit?

Marble’s Kids Museum

Glaxo Smith Kline

April 10 – October 9, 2013


10

92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.

Nielsen’s Global Trust in Advertising Survey April 2012

Here’s why it matters



Adapting to Consumer Behavior



Cool, Unique Ideas

Link: http://www.buzzfeed.com/clockmode


http://www.buzzfeed.com/clockmode



13

Media Usage – Omnichannel Consumers

Angela Connor @communitygirl #whosebrandisit


Guiding Principles for Brands

Angela Connor @communitygirl #whosebrandisit


15

Guiding Principles for Brands Today

Adjust your beliefs on how to use media for brand building.

Learn how to respond to criticism, publically.

Figure out new ways to get through.

Try things that scare you. Test and Learn.

Be collaborative. Consider partnerships with other brands.

Know how people talk about your brand

Keep a close eye on competitors, particularly in digital and social



16







18











19




20











21

#HR#Tchat#leadership#FF#HFchat#dthr#Diversity#SHRM#jobs#CES#job#business

#leadfromwithin#TNLive#in#healthcare#HRTechChat#HRtech#management#recruiting#USGuys#career#NextChat

Find relevant hashtags



Link: http://www.buzzfeed.com/clockmode





23











24

974 HASHTAGS

693 RETWEETS

389REPLIES

104,649CLICKS

1,726 COMMENTS

8,703LIKES

1,605SHARES

6 million REACHED




25




26



Something I just learned last night, after 11:00 p.m.


27











28

Free monitoring and search tools

Search.twitter.com: Twitter’s advanced search feature filters tweets by words, people, places, and sentiment.

Addictomatic: With Addictomatic, you can create a tracking page that pulls content from Google, Yahoo, Technorati, YouTube, Truveo, Flickr, Digg, and more.

Twazzup: Twazzup creates a dashboard to track keywords on Twitter by link popularity, contributors, influence, tag clouds, and users.

Social Mention: Through Social Mention, you can search keywords across multiple platforms and filter by top keywords, users, hashtags, rankings, and sentiment.

Hootsuite: Hootsuite monitors users, keywords, and hashtags on Twitter, Facebook, LinkedIn, Foursquare, MySpace, and WordPress.


https://twitter.com/search-home

http://addictomatic.com/

http://www.twazzup.com/

http://www.socialmention.com/

http://hootsuite.com/


29

Thank you!

Angela Connor SVP, Group Director

[email protected]

AngelaConnor.comLinkedIn.com/angelaconnor


mailto:[email protected]

Business

Whose Brand is it Anyway?