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This slide-show and key note speech shows how the old model of corporate sustainability and responsibility is being replaced by a second generation movement that goes beyond the outmoded approach of CSR as philanthropy or public relations concern to a more authentic, stakeholder-driven model. In the future CSR or CSR 2.0 will be all about innovation and thrivability rather than a defensive and sustainbility approach. CSR will become an integrated, systemic approach by business that builds, rather than erodes or destroys, economic, social, human and natural capital. Remember: Every decision you make – every decision – is not a decision about what to do. It’s a decision about Who You Are. When you see this, when you understand it, everything changes. You begin to see life in a new way. All events, occurrences, and situations turn into opportunities to do what you came here to do. For more information please visit www.jonathanloew.dk
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THE FUTURE OF
CSR IS TO
LISTEN LOUDER
CSR 1.0
DefensiveCSR in
The Ageof Greed
CharitableCSR in
The Age ofPhilanthropy
PromotionalCSR in
The Age ofMarketing
StrategicCSR in
The Age ofManagement
SystemicCSR in
The Age ofResponsibility
CSR 2.0
Survival
Motto
Define
Attitude
Themes
Diversity is
Level up
Outlast!
Try to insure their personal
survival of their group or nation.
React
Basic needs
Unimportant
Better than dead.
CSR 1.0Sustainable
Repair!
Able to be maintained at a
given rate or level over time
Return
Mitigate damage, sacrifice, austerity,
obligation, externalities.
A moral issue
Able to endure in a stable
world
Resilient
Rebound!Able to
withstand or recover quickly
from difficult conditions.
Re-establish
Permaculture, symbiosis, redundancy
Practical
Stay alive longer in
changing world
CSR 2.0Thrivable
Game on!
Unfolding pattern of life giving rise to life.
To develop vigorously; to prosper; flourish.
Create
Anti-fragile (gets better when
disturbed), generate, transform.
Enriching
Generative. Strive for greatness.
Innovative CSR
$or other metric
Time
Every decision you make – every decision – is not a decision about what to do. It’s a decision about Who You Are. When you see this, when you understand it, everything changes. You begin to see life in a new
way. All events, occurrences, and situations turn into opportunities to do what you came here to do.
Neale Walsch
WHAT IS CREATIVITY?
Courage to imagine or invent something new.
Creative thinking is not a talent, is is a skill that can be learnt. It empowers people by adding strength to their natural abilities
which improves teamwork, productivity and where appropriate profits.
Edward De Bono
Great is the human who has not lost his childlike heart.
Edward De Bono
NOT COOL NOT COOL COOL
WHY DO WE CARE?
Every organisation must prepare for the abandonment
of everything it does.
Peter Drucker
“Capital isn’t so important in business. Experience
isn’t so important. You can get both these things. What
is important is ideas. If you have ideas, you have the
main asset you need, and there isn’t any limit to what
you can do with your business and your life.”
Harvey Firestone
INNOVATION DRIVES ECONOMIC GROWTHThere are two sources of economic growth:
Economic growth
Economic growth is the UK’s annual labourproductivity growth. 2000-2008value = 2.24%
Innovation accounted for 63% of economic growth 2000-2008”
“
YOUR CUSTOMERS
WANT YOU TO LISTEN LOUDER
CONSUMERS WOULD MOST LIKE TO SEE COMPANIES:
Change the way they operate 31%Apply unique business assets
Develop new products or services
Develop partnerships
Raise awareness and educate
Make donations
Donate employee time/expertise
19%
11%
16%
11%
7%
5%2012 Cone Cause Evolution Study
+ +
DESIRETO CREATE
HARD WORK
SELF-EFFICACY
DEFINEOBJECTIVE
AN IDEA IS A NETWORK
GROUP
Talk about personal needs.
Discover strengths and weaknesses.
Find a common ground.
FoundationEnvironmentGroupsNeedsTrust
THE CREATIVE
GAP
NEW IDEA
OLDOLD
SOME INNOVATIONS WITH LESS IMPACT…
SOME INNOVATIONS WITH MAJOR IMPACT…
Life Straw:783 million people Little Sun:
1.3 billion
Ablenook disasterrelief shelter
One Laptop per child
COLLECT
IDEATION
ORGANIZE
REALISTIC
SWEET SPOT
CREATIVE2
1
3
FILTER & PRIORITIZE
TURNING IDEAS IN REALITY
Ideation
thrashing
implementation
Shipping
Action researchAnalysis
Co-creationEvaluation
Project planningScenario planning
Test & develop
Production, Launch Sell, sell, sell
Ideas
Active process
Resistance
Seth Godin: ”You don’t need more genius. You need less resistance.”
Prototyping
NEXTMAKING IDEAS HAPPEN
Coming up with an idea is only half of the story…
5. FROM VALUES TO QUALIFICATIONS
4. SLEEP WITH THE ENEMY INNOVATION
3. SOCIAL PRODUCT INNOVATION
2. SYSTEMIC INNOVATION
Moving focus from areas where enzymes can be used into production processes where enzymes can replace
non-environmental friendly ingredients
[ ]
SPACE