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Whither Twitter? 10 Things to Know in 3 Easy Parts Laura “@Pistachio” Fitton 5-17-12 http://bit.ly/talkhubspot

Whither Twitter?

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Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.

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Page 1: Whither Twitter?

Whither Twitter? 10 Things to Know in 3 Easy Parts Laura “@Pistachio” Fitton 5-17-12

http://bit.ly/talkhubspot

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Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder (acq. By HubSpot)

Twitter for Dummies

Inbound Marketing Evangelist

94,000 Twitter

Readers

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Laura Fitton, May 2007 Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Where do I upgrade

my browser?

Twitter is

Dumb!

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“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes

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Founder/CEO  oneforty.com  

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(Don’t Believe the) Hype

http://bit.ly/talkhubspot

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4

I II

III

WHAT?

HOW?

WHAT NEXT?

10 Things to Know in 3 Easy Parts

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Twitter-Powered Software will Change the World

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Twitter-Powered Software HAS Changed the World

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We’ve Only Just Begun…

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I

II

III

WHAT?

HOW?

WHAT NEXT?

10 Things to Know in 3 Easy Parts

•  Be Useful •  Tame the Fox •  Maintain loose ties

•  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers

•  Vulnerabilities •  Explore the humble #

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WHAT? I

10 Things to Know in 3 Easy Parts •  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers

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“it’s like an EKG for attention” -Joel Lunenfeld @JoelL

“Facebook” search on tweetcharts.com May 17, 2012

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Global Sensing and Signaling Network

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The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

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Any to

Many

“ ”

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The balance of power shifted

mere mortal

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HOW? II

10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties

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Image: http://inay.org

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Twi$er    Marke+ng  in  2  Words…  

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BE

!!!! USEFUL “ ”

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Influence (was) Attract attention to yourself

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Influence (is) Provide attention & value to others

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TWEET QUOTE!

“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS

Image Credit: Fotographia Guerilla

TWEET EBOOK!

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Twi$er    Marke+ng  in  4  Words…  

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Listen. Learn. Care. Serve.

“ ”

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How Can I Get More Followers? “ ”

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You don’t just want a following.

38

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You want screaming, raving fans

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Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “

Image Credit:"lhalstead"

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How Can I Get More Followers? “ ”

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If  you  want  to  build  your  following…  Take    Good    AMAZING  Care  of  The  Followers  You  Already  Have  

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WHAT NEXT? III

10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities

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#

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Source: Twitter

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Vulnerabili+es  

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Vulnerabilities

•  SPAM •  Poverty of consume-only experiences

Photo credit: http://www.flickr.com/photos/mrdodgy/59268619/

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Grade  Yourself!  http://marketing.grader.com

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INSPIRED?

Start working on your success story. Sign up for a HubSpot free trial and see how the integration of content creation, engagement and analytics leads to awesome marketing results. Learn more today! http://bit.ly/talkhubspot

Laura Fitton @pistachio [email protected] Thank you!

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URLs mentioned in the talk

•  Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30-minutes-my-omma-social-internet-week-presentation/

•  SocDir (fka oneforty) http://socdir.com •  Marketing Grader http://marketing.grader.com

•  Twylah http://twylah.com •  Social Flow http://socialflow.com •  DataMinr http://dataminr.com