What Points Makes a Good Logo Design

What is a logo? Why is it so important for an organization? To answer these questions read on this article. A logo is a symbol or a small design adopted by an organization that differentiate or identifies its product in the market from rest of the other. An organization takes ample amount of time and look out for lot of options before finalizing a logo as it is a trademark for its product.

Now there are few points that are to be kept in mind before finalizing a logo for product. First it should be appealing, second must be effective and third must have a high recall value. A logo designed at Sydney has it all!! Logo design Sydney implement following principle in process of making logos for any firm.

Let us take a brief look over all these steps:

• BASIC AND DESCRIBABLE : The first rule is to make the logo basic, that is, simple. It should be understandable by any individual. Some of the logos are designed in such a way that the product or brand name is included into it, like for example “NIKE”. Such kinds of logo are simple and readily understandable. Thus, the fundamental point is to keep it simple and self-explanatory.

• MEMORABLE AND UNIQUE : The first step is the key to next one. A simple logo is more memorable compared to a complex one. With a logo that is memorable to the target

audience will only generate a good amount of business. Trying to put up a complicated logo in front of public will confuse them and in turn leading to no benefits. Uniqueness iswhat matters. A unique, eye catching logo will only help one to memorise it. Therefore, uniqueness and recall value both goes hand in hand.

• WORK WELL IN MONOTONE, TIMELESS : The choice of colour and pattern matters here. The logo must be adaptable to all sorts of media. It should match up well with all sorts of background colours. Suppose if your logo is clearly readable in a light background but it’s illegible on a dark one, then the logo is of no use. Thus colour must be selected in such a way that logo is suitable for all background. The pattern should be such that it should stand against time. Even after a decade the logo must not fade.

• VERSATILE AND SCALABLE TO ANY SIZE: The logo must be a versatile one. It should be scalable to any size. It should not lose its charm or visibility at any size. As the size of logo varies from poster to billboards to business card or stickers.

• RELEVANT: The most important point is how relevant your logo is to your business/services. It should be a reflection of organization’s services, because an irrelevant logo will never do well to you profits. All this points must have enlightened you and would help you in designing a wonderful and elite logo for your company!

Article Source: http://creativecentralsydney.blogspot.com.au/2014/03/what-points-makes-good-logo-design.html