What Next for Success Factors - Gilroy Corporate Communications

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  1. 1. CONTENT MARKETING STREAMWHAT NEXT - A SUCCESSFACTORS CASE STUDYB2B MARKETING SUMMIT :: JUNE 14TH 2012gilroy.co.uk
  2. 2. ABOUT THE CLIENT software bringing business strategy to life by focusing employees with:the right taskthe right toolsthe right information on the right page and co-ordinated executing strategy successfully 15 million SaaS/cloud seats globally serving 3500 customers in 35 languages This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  3. 3. ATTAIN GREATERVISIBILITY FOR YOURCONTENTBACKGROUNDgilroy.co.uk
  4. 4. WHY WHAT NEXT focus to raise brand awareness generate business pipeline with at least 10 business opportunities developing integrated marketing campaign to successfully distribute high value content supported with provocative messaging What NextThis presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  5. 5. THE PLAN difficult economic conditions make the most of valuable research content develop context and relevance for business leaders curiosity about winning and losing exploit online channelsThis presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  6. 6. ACHIEVING INSTANTIMPACT & INSIGHTCASE STUDY: WHAT NEXTgilroy.co.uk
  7. 7. CAMPAIGN HOMEThis presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  8. 8. INSTANTLY ENGAGING This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  9. 9. MAKING SENSE OF WHAT NEXT This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  10. 10. REACHING BEYOND THEDATABASECASE STUDY: WHAT NEXTgilroy.co.uk
  11. 11. MEETING THE NEEDS OF SEARCHPosted on Monday 11th April This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  12. 12. IMMEDIATE IMPACTPosted on Monday 11th April Search result at 12pm on Monday 11th April - business performance and management research 401m results Organic position: 6This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  13. 13. SEARCHING WITH A NEED First page Google News result for Business Management with a monthly search volume of 90,500 searches in the UKThis presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  14. 14. POWER OF 3RD PARTY PICKUP 10,261 followersTweet about distribution #6,linking directly to it It also appeared on his LinkedIn profileThis presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  15. 15. THE POWER OF LONGEVITY January 23rd 2012 Google rating of 4/10 for www.the-next-- economy.com Organic position #8 achieved for the campaign microsite for search term strategic alignment and productivity performance out of 3million results Promotional activity stopped in June 2011. This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  16. 16. ESTABLISHING STRONG LINKS January 23rd 2012 Organic position #5 achieved for the campaign microsite, under search for business execution software ( www.the-next-economy.com ) out of 15million results Promotional activity stopped in June 2011.
  17. 17. DELIVERINGRESULTSCASE STUDY: WHAT NEXTgilroy.co.uk
  18. 18. ASSESSING THE IMPACT 28.2% conversion rate541engagementsOver 2,000 unique visitors in 2 months70Kbrand impressions in 2 months 451 whitepaper downloads76countries This presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  19. 19. NOT OUR WORDS We are delighted with the quality of the content within the campaign and theimpact it has achieved with the target audience. It has not only resonatedacross different countries but with all sizes of organisation; small, medium andlarge enterprise.The talented team behind this campaign totally shared and represented ourcore values throughout the process, and successfully aligned and executed awell thought out, innovative marketing campaign, where ultimately theresults delivered speak volumes.Sarah Lloyd Parry,Director - EMEA Field Marketing, SuccessFactorsThis presentation is the property of Gilroy Corporate Communications Ltd. gilroy.co.uk
  20. 20. This presentation is the property of Gilroy Corporate Communications Ltd.gilroy.co.uk