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What is Growth Hacking?
First of all, what is a “startup”?
Why do we call it a “startup”?
Because it’s a company that is just starting out?
Because it develops “software”?
Because it has been invested in?
Startup = Growth
Why do we call it a “startup”?
Because it’s a company that is just starting out?
Because it develops “software”?
Because it has been invested in?
Startup = Growth
In order to define a company as a “startup”:
It needs to be addressing the problem(s) of a large client/customer base.
It needs to be solving that problem by using software and in a scalable manner.
Startup = Growth
Every company needs a website. Let’s say that our startup aims to solve this problem for them.
An Example in Review
You are developing unique solutions for your clients by setting up sales and
development teams.
Solution 1 Solution 2
Everyone who uses your product is able to create their own webpage and put it
online.
You are developing unique solutions for your clients by setting up sales and
development teams.
Solution 1 Solution 2
You are developing unique solutions for your clients by setting up sales and
development teams.
You are developing unique solutions for your clients by setting up sales and
development teams.
Solution 1 Solution 2
You are developing unique solutions for your clients by setting up sales and
development teams.
Satış ve geliştirme ekipleri kurarak müşterilere özel çözümler
geliştiriyorsunuz.
1. Çözüm 2. Çözüm
Geliştirdiğiniz ürünü kullanan herkes, kendi internet sitesini yaratıp, hayata
geçirebiliyor.
Large client base Large client base
A standard, unscalable solution A solution that is scalable with software
Internet startups target a (potentially) large market and approach it with technologically scalable
methods.
In order to approach a large market with technologically scalable methods, the problems that needs to be resolved as well as the ways with which
to resolve them differ greatly from standard practises.
Growth Hacking entails the development of innovative methods to discover the problems in the growth processes of internet startups
and creating solutions for them.
Find Out More!
Learn More By Reading“Introduction to Growth Hacking”
www.introductiontogrowthhacking.com