Social Media Monetization and Revenue

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ConnectNow CNow

wordle.net

Wednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reserved

Social Media is Exposure and Reachhttp://www.flickr.com/photos/59929522@N07

Traditional Media is Circulation

Wednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reserved

ROI = Return on Investmenton Community Engagement

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Customers visit a site 9x more stay 5x as long (Source: McKinsey)

IMAGE: http://www.customerinsightgroup.com/

Social Media is Return Visits

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Attention Economy: Earned not Bought

4x un-aided brand recall vs SEM (Source: NFO)

IMAGE: http://www.trulydeeply.com.au/Wednesday, 27 February 13

Social Media Monetization and Revenue

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Customer to Customer: C2C sales

Social Recommends: $0-10 vs $10-$400

IMAGE: http://www.trulydeeply.com.au/Wednesday, 27 February 13

Social Media Monetization and Revenue

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5x-10x more cost effective than phone supporthttps://www.facebook.com/Telstra24x7

Social Customer Service and Technical Support

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2

https://www.facebook.com/Telstra24x7

Chompon - Customer Shares to Customer

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average)

https://www.facebook.com/Telstra24x7

Eventbrite - Attendee Shares to Attendee

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Just Giving: Facebook Share (6 needed per donation) $8 per like.

https://www.facebook.com/Telstra24x7

Just Giving - Donator to Donator

Wednesday, 27 February 13

Social Media Monetization and Revenue

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ROI = Return on Investmenton Community Engagement

Wednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reserved

Apple loses $4.6 bn due to Social Mediahttps://www.facebook.com/Telstra24x7

ROI Return on Investment vs COI Cost of Inaction

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Stock Movement in Realtimehttps://www.facebook.com/Telstra24x7

Watch the Markets AND Social Media

Wednesday, 27 February 13

Social Media Monetization and Revenue

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API Monetization

Wednesday, 27 February 13

Social Media Monetization and Revenue

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over 40% of all of Salesforce.com traffic comes from their API

https://www.facebook.com/Telstra24x7

Salesforce - transactions in CRM, iOS,

Wednesday, 27 February 13

Social Media Monetization and Revenue

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Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million.

https://www.facebook.com/Telstra24x7

Amazon - transactions on Facebook, iPhone (API)

Wednesday, 27 February 13

Social Media Monetization and Revenue

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25,000 developers with 1,900 certified applications. 8 billion API requests, transactions up 84 % annually.

https://www.facebook.com/Telstra24x7

eBay - transactions on Facebook, iOS, Blogs

Wednesday, 27 February 13

Social Media Monetization and Revenue

laurelpapworth.com creative commons- some rights reservedWednesday, 27 February 13