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Most banks don't understand how and why startups are different from traditional commercial businesses. This was a 50-minute presentation to a $1.8B asset bank that wants to better understand and get involved in the emerging startup scene within their communities.
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…or how an English major started a software
company & how that can inspire you to be a better
banker & person, impact your community in an
amazing way, and possibly make you better looking!
The Story Behind Startups
Let’s Have Some Fun!
Mark Zmarzly
www.hippocket.net
@BankMarketing www.linkedin.com
/in/markzmarzly
Who am I & Why am I Here?
Is it Necessary for Us?
Sugar Cereal is Good for You!
Don’t Let People Stop You!
Doesn’t
want her
bro to
have TV!
Wait, You Said What???
Finding Perspective
Ideas vs.
Insights
Who’s Coming With Me?
Hi, I’m Mark & I’ll Be Your Waiter
What Do Startups Think of Banks?
Perspective & Product Graph
Just Kidding! Perspective & Product
Perception: Startups vs. BanksCredit: Enso Photography
Perception: Startups vs. BanksCredit: Enso Photography
Some Perspectives:
• “By definition startups are
unbankable.” – Eric Engelmann
• “Only morons start a business on
a loan.” – Mark Cuban
• “Many treat vendors like crap until
we think they have something to
offer.” – Ben Pankonin
Will We Meet in the Middle?
What Will the Next 9 Years Bring?
Product, Perspective, Passion
In Your Startup
Communities:
• Show Up
• Ask Questions
• Serve, Don’t Sell
At the Bank Level:
• Startup Mindset
• New Product Design
– What’s the insight?
– Is the problem real?
– Validate
– MVP
• Disrupt Yourself
At the Individual Level:
• Owners Mentality
• Shift Your Perspective
– Get out of the building
– Look for problems
– Look for insights
• Propose Pilots
Who Will Answer the Call?
…I Have Prizes
Mark Zmarzly
402.802.1005
@BankMarketing https://www.linke
din.com/in/markz
marzly
Let’s Connect
