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Web or App Louis Jonckheere 19/11/09

WGM4 - Pecha Kucha - Netlog

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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Louis Jonckheere, Netlog

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Page 1: WGM4 - Pecha Kucha - Netlog

Web or App

Louis Jonckheere19/11/09

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Netlog Today

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iPhone App

40% Month by month growth200.000 unique downloads

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Mobile site

10% Month by month growth

2.000.000 visits.day

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Netlog Strategy

WHO ?

Young14 - 24

WHERE ?GlobalMultilingual

WHAT ?

CommunityFriends & Popular

FunGames

Mobile Leader

PopPop Culture

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How is Netlog handling the Web

or App issue?

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An interesting research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded.

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BUT

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“There are 2 Exceptions: businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”

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+57.000.000 users

Users ask Brands ask Netlog asks Mobile games

Cross platform

Location based services

Branded Apps

Integrated mobile campaigns

Micropayments

Low costs

Revenues

restrictions

Big coverage

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What should we do?

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Apps Mobile webMobile gamescross platform Yes No

Location based service Yes No

Integrated branding Yes Limited

Micropayments Limited Not yet

Costs High NoneRevenueshare Revenuesplit 100%

Restrictions Few NoneCoverage Medium High

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In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage, ask enormous development costs and have a medium penetration in our Target group

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But we may never underestimate the big progress that mobile web is making and the many benefits it has.

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So we do both

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Applications=

partnerships

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Mobile web=

Inhouse