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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Louis Jonckheere, Netlog
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Web or App
Louis Jonckheere19/11/09
Netlog Today
iPhone App
40% Month by month growth200.000 unique downloads
Mobile site
10% Month by month growth
2.000.000 visits.day
Netlog Strategy
WHO ?
Young14 - 24
WHERE ?GlobalMultilingual
WHAT ?
CommunityFriends & Popular
FunGames
Mobile Leader
PopPop Culture
How is Netlog handling the Web
or App issue?
An interesting research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded.
BUT
“There are 2 Exceptions: businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”
+57.000.000 users
Users ask Brands ask Netlog asks Mobile games
Cross platform
Location based services
Branded Apps
Integrated mobile campaigns
Micropayments
Low costs
Revenues
restrictions
Big coverage
What should we do?
Apps Mobile webMobile gamescross platform Yes No
Location based service Yes No
Integrated branding Yes Limited
Micropayments Limited Not yet
Costs High NoneRevenueshare Revenuesplit 100%
Restrictions Few NoneCoverage Medium High
In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage, ask enormous development costs and have a medium penetration in our Target group
But we may never underestimate the big progress that mobile web is making and the many benefits it has.
So we do both
Applications=
partnerships
Mobile web=
Inhouse