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This case study shows how Beeby Clark+Meyler redesigned landing pages to increase weight loss program signups. This best practice implementation alongside split testing resulted in a lower cost per acquisition as well as a significant click through rate increase. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal [email protected], 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm
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Weight Watchers!Landing Page!Optimization!
BeebyClarkMeyler.com | @GoBCM!
• Increase sign-up conversions for the Weight Watchers online weight loss programs"
• Implement best practice landing page optimization on pages that would receive traffic from paid search traffic sources"
• Educate the client on the value of testing so that they could continue efforts in ongoing testing programs"
BeebyClarkMeyler.com | @GoBCM!
• Developed multiple iterations of landing pages in a program of split testing"
• Designed flexible layouts within a restrictive CMS"
• Offered multiple offers while limiting the number of exit points for the user"
Control A B
BeebyClarkMeyler.com | @GoBCM!
• WeightWatchers.com saw significant increases in online signups for their weight loss programs"
• Cost per acquisition dropped across all paid campaigns tested "
• Weight Watchers continues to test creative regularly"
CPA
-18%
Membership Increase
22%
Click-thru Rate
Increase
20%
BeebyClarkMeyler.com | @GoBCM!
Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. "We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. "For more information, contact Stuart Meyler, Principal"[email protected], 203.653.7950"!Visit: BeebyClarkMeyler.com!Follow: @gobcm"
