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Learn how to make your website a new customer magnet, an invaluable resource for your existing customers, and a vital part of your marketing mix. This is NOT a technology workshop. This is a marketing workshop designed to give you practical, to-the-point tips and techniques to your website a marketing masterpiece.
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Welcome to the……
Featuring:
Bob Negen,
Whizbang Training
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Make “The Big Switch”
Fall out of love with your store, your products your services, and your technology.
Fall in love with your customers.
In other words… put your customer’s wants, needs, and desires first.
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Why Have A Website?
Give Basic Information to Your Customers and Prospects
Build Current Customer Loyalty
Attract New Customers (Prospects)
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Elements Of A Great Site
Your Site Design Should Reflect The Quality of
Your Business
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Elements Of A Great Site
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Elements Of A Great Site
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Elements Of A Great Site
Easy to Read
• Good, professional design• Easy to read font and background• Minimize “flash” or animated effects• Correct spelling, grammar, writing style
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Elements Of A Great Site
All the rainbow fonts are flashing and scrolling!!
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Elements Of A Great Site
All the top links are scrolling – impossible to read!
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Elements Of A Great Site
And once again the rainbow background is scrolling!!
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Elements Of A Great Site
Easy to Navigate
• Don’t make it TRICKY!!• Keep navigation location consistent• Always have a link to “Home”• Create good internal links• External links should open a new window
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Elements Of A Great Site
Where is the navigation information??
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Elements Of A Great Site
HUH???What are you supposed to do
on this home page?
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Elements Of A Great Site
Email Newsletter Sign-up
• Put it on every page of your website• Make it a part of the site design
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Get Traffic to Your Site
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Elements Of A Great Site
Design is important…
Content is KING!
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Elements Of A Great Site
Created From Your Customer’s Point Of View
WIIFM?What’s In It For Me?
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Elements Of A Great Site
Home Page
Tell the customer what’s in it for them and lead your customer or prospect deeper in to the site.
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Elements Of A Great Site
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Elements Of A Great Site
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Elements Of A Great Site
Give Necessary Basic Information
• Contact information that’s EASY to find – on every page.
• Map or driving directions
• Product information – pictures are VERY informative
• Information about you, your staff, and your store.
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Elements Of A Great Site
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Elements Of A Great Site
Make It Fun or Interesting• Videos!• Pictures – staff, products, customers, events….• Helpful information • Case studies• Solve a problem• Be a broader resource• Just plain fun – comics, jokes, recipes, puzzles,
horoscopes, games
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Elements Of A Great Site
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Elements Of A Great Site
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Elements Of A Great Site
Frequently Updated Content
• Current, interesting information• No out-dated information• Can be updated by YOU, not wait for web
master – money and time barriers
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Elements Of A Great Site
Clear Call to Action
• Sign Up Now!• Shop the on-line store…• Watch the video!• Get Blog Updates – Automatically!• Read the full article…
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The “Field Of Dreams” Myth
“If You Build It, They Will Come”
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They Won’t!
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Get Traffic to Your Site
Send Your Customers
• Your Email Newsletter • Your Facebook Page• Your YouTube Channel• Your Tweets
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The One-Two Punch!
Your Email List
Add customers from in-store sign up to your list
manually.
People can also sign up on your web site to
receive your e-newsletters and their
names addresses automatically get added
to your list.
Your Web SiteHave a sign up box on your web site. You can gather names and e-mail addresses here and in your store.
Your Email Message
Send periodic messages to your list & include links to your web site.
You can link to your home page, information pages or to product pages on your web site. It depends on where you
want your customers to go.
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The One-Two-Three Punch!
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Get Traffic to Your Site
Search Engine Optimization
• Submit your URL to Google www.google.com/addurl
• Submit your site map to Google www.google.com/webmasters/tools/
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Get Traffic to Your Site
Search Engine OptimizationUse Good Keywords
• Give the “Title Bar” on each page a key word appropriate name
• Page URL contains keywords
• Add keywords to picture tags and descriptions
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Get Traffic to Your Site
Search Engine Optimization• Links into your site – authentic and valuable
Read the article on Austin area hiking trails
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Get Traffic to Your Site
Claim Your Google Places
• Will come up in local search
• Google will “like” you more
• Customers can leave reviews, get coupons, etc.
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How do I incorporate what I just learned to market my store & website and increase traffic?
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An easy-to-use digital marketing system which enables independent
retailers to grow store traffic & sales
The Solution
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Q: What is TrafficBuilder?A: A centralized library of marketing & product
content for the industry.
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A few of our vendors…
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Add your own text
Drag and drop images from content library
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See a live example
Snap In The Box & Online Photo Albums
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Independent Retailer Pricing
• Bronze - $49.00/month
• Silver - $99.00 – includes reserve from Facebook
• 3 month commitment, then month to month
However…….
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Your special link! http://www.snapretail.com/summitdeal
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Shannon, Customer Care
Your special link! http://www.snapretail.com/summitdeal
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Thank You!Email Bob: [email protected]
Email Crystal: [email protected] Training Page: http://facebook.com/whizbangtraining
SnapRetail Page: http://facebook.com/snapretail
Customer Care: 877-459-SNAP (7627)Shannon’s Email: [email protected]
Shannon’s direct : 412-545-9142
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Questions?
