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Presentation Title

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Effective Website Presence

Your Website & Beyond

follow hashtag #deluxehero

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What is this number?

234,000,000

a. The number of times you have been frustrated with your website

b. The number of times someone else has been frustrated with your website

c. The number of websites on the world wide web

3© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Why do you need a website?

80% of US adults are looking for you online

94% have college degrees plus

92% are 18-29 years of age; 87% are 30-49; 79% are 50-64; 42% are 65 years +

Your website gives your business credibility with all your potential customers – how effective is it?

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Presentation TitlePast & Future Use of Business Services - Base=Total Respondents

19%

10%

12%

20%

13%

13%

21%

9%

7%

12%

6%

14%

11%

29%

34%

24%

2%

16%

15%

5%

17%

13%

8%

8%

1%

2%

5%

8%

15%

8%

11%

16%

9%

8%

5%

3%

9%

4%

8%

6%

6%

20%

19%

21%

49%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Distribute Bus Cards

Local advertising

Website Update

Attend Trade Shows

Email Marketing Services

New Website Design

Social Media Marketing

Direct Mail Marketing

Website Name Registration

Yellow Pages

Search Engine Optimization

Website Hosting

Search Engine Marketing

New Company Logo

Updated Existing Logo

Mobile MarketingPast Only Both Future Only

n=1162

73%

56%

4%

19%

21%

22%

24%

29%

29%

31%

36%

38%

38%

47%

52%

56%

Deluxe Business Services Survey -May 2010

Businesses use their websites to get customers

5© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

What makes an effective website

1. A good domain name

2. Valuable content

3. Links

4. Traffic

5. A good consultant

6© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Domain names

The number of domain names purchased as of Jan’10

.COM : 81.8 million

.NET : 12.3 million

.ORG : 7.8 million

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Domain names

Domain name Don’ts

Myfavoritebakeryisjanes.com

capturethemomentphotographybytroyalan.com

Thecompassionhouse.org

R-dcomputerconsultinginc.com

Domain name Do’s

Janesbakery.com

Capturethemoment.com

Compassionhouse.org

Rdcomputerconsultingny.com

8© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Valuable website content

9© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

1st page Google result: “Italian deli Turnersville”

1

23

4

10© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Acquire Links

Links =Trust & Traffic: “When an important site gives you a link, it's like a vote of confidence in your site.”

Quantity counts

Quality counts

Don’t forget your social media links!

11© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

1st page, 1st position Google result: “family optometrist Fenton Missouri”

12© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Get Traffic

How do you get found?1. Submit your site to search engines and local directories

2. Use Email marketing to provide relevant, meaningful information about your business, and link back to your website

3. Point to your website from your social media profile pages

4. Print your website on all your business materials

5. Consider an SEM strategy: google ad words, Easy Local Listing, Easy Name Search

6. Keep your website updated and relevant to your visitors

13© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

1st page Google result: “home improvement Cleveland Ohio”

14© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Get a professional consultation

A website consultant can help you:

Get started with your first online presence for a new or existing business

Help you re-design your existing content

Find you the best deals on hosting and design

Introduce you to internet tools to help you improve your site performance

Web Designer

32

51

8

8

0 10 20 30 40 50 60

Other

Online Vendor

Self/Friend/Family/Employee

Local Firm/Consultant

Percent

Deluxe CorpOnline survey4/2010

Most initial websites designed by friends/family

15© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

To Do List

DOMAINAssess your domain name-is it the best it can be for your business?Buy additional names and pointers to your existing site

CONTENT Choose the best keywords and adjust your page title, meta tags and first paragraph to see themKeep relevant text and links in HTMLBeware: Flash sites do not result in good search engine results

LINKS Identify meaningful links to/from your

website Send personal, authentic emails to

other site owners, requesting links from their site to yours

Create a ‘links of interest’ section on your site

TRAFFIC Install Google Analytics for free to see

what your site visits are today Monitor site traffic with changes you

make to the site Employ an email marketing strategy,

and print your website on all your collateral

HELP Get a professional website consultant.